Richard N Williams

Whether a premises is based on a trading estate, along the high street or is a public building in the heart of a local community, presenting the right image to people is people is important, no matter what the business. Outdoor digital signage will boost a building’s image.

Outdoor digital signage is more expensive to implement than using indoor displays. Not only is the installation more costly, with the networking and powering of the screen complicated by the outdoor location, but also outdoor screens are more expensive as they are waterproof and are designed to cope with the variable temperature extremes that screens face throughout the year.

Digital signage has become a common retail tool. Digital advertising screens provide plenty of benefits to retailers such as providing an immediate and simple method of uploading promotional and branding content. But digital advertising screens has a more direct effect on shoppers too, helping to influence and The UK’s Outdoor Media Centre has conducted research into the effectiveness of outdoor advertising, including digital advertising at influencing people’s choices and behaviour when they are out shopping.

Outdoor Digital Signage is essential for all businesses. Whether a service provider, retailer, manufacturer or office building, signage is require for all sorts of applications, from showing people where the toilets are, to preventing smoking, and relaying important information.

Effective communication is a necessity for hotels and inns as large numbers of people visit, many of whom may not have been before. It is also important for hotels and inns to set the right impression, which is why digital signage is becoming an essential tool for the hotel industry.

While indoor digital signage is everywhere, from gas stations to convenience stores, airports to shopping malls, outdoor digital signage is not as ubiquitous. Due to the higher costs and the need to protect screens form the elements, outdoor digital signage is not yet as popular as indoor signage, but the medium is growing exponentially, with more and more outdoor screens being installed in various locations, and for various applications.

While digital signage provides a modern, efficient, dynamic and engaging way of communicating with people, it does have limitations. Advertising LCD screens and information displays are one-way communication devices in that they only relay information and can’t receive it. Increasingly, thanks to modern technologies such as mobile phones and tablet computers, people expect more interactivity from digital signage, which is why more and more screens are being installed with touch screen technology.

Digital signage is not just an advertising platform. The visibility and flexibility of a screen network makes it an effective form of communication for all sorts of locations. For business, digital signage makes ideal an ideal internal communication system, helping employers communicate with the workforce, relay orders, keep people informed of changes and provide a communication platform that can aid productivity and increase efficiency.

Using display screens and digital signage can really improve communication within a business. All sorts of distribution and production facilities make good use of display screens to communicate with employees. From order processing to relaying important information, a display screen is a highly visible and efficient method of communication enabling businesses spread over a large area to communicate to employees instantly.

There was a time where the only place you would see a TV was in the front room of somebody’s home. Old CRT TVs were just to big and bulky to be used out of the home, except for rare installations in places such as railway stations, however, having an outdoor TV cabinet for entertainment purposes was unheard of.