Whether a premises is based on a trading estate, along the high street or is a public building in the heart of a local community, presenting the right image to people is people is important, no matter what the business. Outdoor digital signage will boost a building’s image.
Retailers and manufacturers rely on their reputation for custom, while churches, schools and public buildings, such as libraries and museums, need to provide good service and not be seen as dour or unwelcoming.
While nearly all buildings need some form of signage to display a company name or just let people know what the building is, often the sign itself becomes a focal point of people’s perception.
Printed and static signage is vulnerable to aging, particularly outside, where the sun, wind and weather eventually take their toll and the sign becomes faded and damaged. The result is that visitors and passersby see the sign and make assumptions about the building. An old, faded sign outside a retail store is not going to appeal to people to bring in new custom. The same is true of signage outside public buildings and businesses; if the sign looks old and faded, people make assumptions to the inside of the building too.
Outdoor digital signage doesn’t suffer from the effects of the weather, not if it is adequately protected in a digital signage enclosure. As a result the branding information on the sign provides an evergreen image, that doesn’t fade and always looks smart, contemporary and dynamic.
Furthermore, the contemporary nature of outdoor digital signage enhances a building’s image, suggesting modernity and raises the profile of the building. Furthermore, the branding and signage information is far more eye-catching, helping to attract people to the sign and make the building a more prominent feature.
And there are other advantages to replacing old static signs with outdoor digital signage too. The dynamic nature of the media means the screen doesn’t just have to tell people what the building is, other information is easily relayed too. Opening hours, news, important information and other content can be interspersed with branding, preventing the need to litter the front of a building with additional signs and notices.
Presenting the right image is vital for all sorts of buildings and businesses. Visitors are becoming ever more discernable, and traditional signs just don’t have the wow factor. With an outdoor digital signage screen at the front of a building, whether it’s a church, manufacturing factory, public library or office block, a modern, contemporary and dynamic sign will present a modern, contemporary and dynamic image to visitors.
