Richard N Williams

Outdoor digital signage is increasing in popularity. More and more digital screens are placed along high streets, storefronts and roadsides every day, with outdoor digital signage one of the fastest growing advertising mediums around. And it’s not only advertisers that are using digital signage in outdoor environments; information screens outside schools, libraries and transport hubs […]

Outdoor digital signage has many uses and advantages. For advertising an outdoor screen will receive far more views than a comparable indoor display, while for providing information, an outdoor screen can reach customers and service users before they enter a  building, providing crucial information. Businesses, public buildings and educational facilities are increasingly turning to outdoor […]

Downtime is perhaps the biggest problem for digital signage. A dead screen is not only unsightly, but also costing money for as long as it isn’t working. All that investment in hardware, content, networking and installation is failing to get any return while the screen is down. For advertising screens, downtime also costs in lost […]

Delivering information is an essential aspect for many businesses and institutions. Keeping customers, workers and visitors informed requires dynamic communication systems that can relay information as soon as it comes in. Providing out-of-date information is often worse than providing no information at all, which is one of the reasons why information screens are becoming popular […]

One thing that has arisen due to the internet and introduction of digital cameras, is the ability for nearly anyone to create a film or video. YouTube remains one of the most popular internet sites where thousands of videos are uploaded each day, and increasingly, YouTube has become a platform for companies and businesses. Most […]

While most businesses that decide to use an outdoor screen, whether for outdoor digital signage, information or entertainment, realise the need to protect the screen from the elements, all too often, one aspect of outdoor screen use gets forgotten—the sun. The sun can cause several problems with an outdoor screen, which lead to viewing problems. […]

With such rapid growth in the use of outdoor screens, getting your message across is no longer easy. Because of the digital competition, an outdoor screen can easily get lost in the crowd, but one way of ensuring people pay attention to your display, is to make sure it’s interactive. Various methods of interactivity are […]

More and more firms are looking to becoming more environmentally aware. With climate change and CO2 emissions a factor in many industrial and business decisions, providing an eco friendly platform for communications is becoming increasingly important to many businesses. Digital signage does have some eco-friendly benefits. Compared to static signage, which has to be printed, […]

We are living in a technically advanced world. Computers, mobile phones and other technology have infiltrated nearly all aspects of our daily lives and technology shows no sign of abating. And it’s not only the younger generation that use Twitter, social networking, iPads and other modern phenomenon, the technology is now ubiquitous in almost all […]

There has been an increase in the amount of outdoor waterproof TVs that are being manufactured in recent years. Driven by the rise of outdoor digital signage, perhaps the fastest growing sector in the out of home advertising industry, these outdoor screens are becoming the display of choice for those embarking on outdoor digital signage […]