Effective communication is a necessity for hotels and inns as large numbers of people visit, many of whom may not have been before. It is also important for hotels and inns to set the right impression, which is why digital signage is becoming an essential tool for the hotel industry.
Hotel signage is required for all sorts of applications, from relaying information such as check in times, to wayfinding, and digital signage is the ideal platform to provide information to guests. And there are many advantages of using digital signage over traditional platforms of providing information, which is why digital signage is such a common feature in many hotels and inns.
Digital Signage for Better Communication
Hotels are not just places where people come to stay overnight. Most large hotels and inns also cater for conferences, weddings and other functions that see large numbers of people arrive. Making sure everybody knows where they are going and when events are being held is an essential aspect of hotel communication, and digital signage is an ideal platform for this. Because digital signage is easily programmed, the content can be changed at will, or scheduled to coincide with different events. This prevents the need to put up new signs every time there is an event.
Digital Signage creates Image
Creating a good impression is an important aspect for retaining custom at a hotel. When a visitor to a conference is faced with hastily printed signs or outdated reader boards, it doesn’t set the same impression s a modern and sleek LCD display. A lot of hotel custom can be generated from events and conferences as visitors and guests that are impressed with the service often book the hotel for their own event, so the better impression a hotel makes, the more chance they have of getting further custom.
Digital Signage Generates Advertising Income
Because of the large numbers of people that visit, hotels can generate extra revenue from advertising on their digital signage network. Local businesses, such as restaurants or tourist attractions, often have relationships with local hotels, and digital signage is a great way of advertising these services to a hotel’s clientele.
Digital SIgnage improves Efficiency
Because digital signage eliminates the need for printed media, there are no costs in putting up new information. Digital signage can also lower waiting times and make the process of checking in quicker and simpler. The hotel digital signage can display Information commonly asked by guests, such as where different amenities are or when breakfast and other services are provided.
Wayfinding with Digital Signage
Helping guests find their way around can help improve customer satisfaction. on a hotel digital signage system can easily display directions to restaurants and leisure facilities or help them locate conference suites or rooms. Because of the flexibility of digital signage, this sort of information is easily interlaced with other content, maximising the efficiency of the signage.