Richard N Williams

Digital signage comes in all shapes and sizes, from digital posters adorning the walls of subways and concourses to the giant outdoor digital signage billboards along roadside. One form of digital signage that is highly effective for retailers, hotels and other indoor service locations is the standalone or freestanding unit. These kiosk type displays are […]

Digital signage is one of the fastest growing forms of advertising. Many indoor locations with high footfalls, such as shopping malls, concourses and airports have LCD screens providing advertising and promotional content. And even around high streets and city centres, outdoor digital signage is becoming a popular feature. Having been around for several years now, […]

When a screen is being used outdoors for such purposes as outdoor digital signage, it is fairly obvious that it is going to need protecting from the weather. However, protecting a screen from outdoor elements is not as easy as it may sound, and several important factors need taking into consideration. The first problem with […]

Using screens in outdoor locations means protecting them protected from the elements; keeping a screen dry, making sure the temperature never veers from the LCD’s operational optimum, and providing physical protection are all essential for outdoor digital signage and other exterior screen uses. It is possible to assess easily many of the hazards that can […]

A lot of businesses are now implementing outdoor digital signage screens to provide advertising, promotion and brand awareness. Placing a screen outside a premises is an excellent way of attracting customers and provides a low-cost form of marketing that can reach a wide audience. With indoor digital signage screens, only customers inside the store only […]

Technologies come and go. For some innovations such as the Internet, in a brief amount of time they change the way we conduct our lives, for others, such as the video cassette recorder, after a few decades of relevance they are usurped by newer, more modern technologies and become confined to history. Digital signage has […]

Out of home advertising is one of the oldest forms of promotion. From the Romans to Victorians, signs have always adorned our high streets and city areas. With the advent of printing during the eighteenth century, out of home advertising exploded and by the twentieth century signs, posters and billboards littered nearly every space, blank […]

Outdoor digital signage has many advantages over indoor screens; the potential audience that will view an outdoor screen is much larger than an indoor display meaning more people will get to see the content. However, people view outdoor digital signage differently compared to indoor screens, and this is important for planning any outdoor campaign. Generally, […]

While high-end restaurants enjoy the privilege of having bookings and knowing who will be eating and when, lower end restaurants, fast food eateries and diners, depend upon passing trade and spontaneous decision-making from their patrons. Competition is high in the food industry; whether it’s a fast food restaurant nestled amongst several similar establishments, or a […]

    Even small businesses can take advantage of outdoor. Outdoor digital signage is in no way as popular as the use of indoor screens. While every shopping mall, airport and even pharmacy has an advertising screen these days, outdoor screens are still few and far between. While outdoor digital signage is still growing, most […]