We are living in a technically advanced world. Computers, mobile phones and other technology have infiltrated nearly all aspects of our daily lives and technology shows no sign of abating.
And it’s not only the younger generation that use Twitter, social networking, iPads and other modern phenomenon, the technology is now ubiquitous in almost all demographics. Modern business is also reliant on utilising modern technology and communication methods, from regular Tweeting, blogging and have social networking presence, providing existing and potential customers with a technically savvy image is essential for maintaining a modern corporate reputation.
Digital signage plays a part in this scenario too. While so much business is conducted online, many companies still rely on visits from purchasers and customers, especially in retail and mid-sized manufacturing.
Presenting the right image is essential as impressions can make all the difference. Think of when you are shopping for a quality garment; how much time would you linger in a store where the clothing wasn’t folded and ordered properly, and it resembled a discount store?
The same is true of marketing and corporate messages. While traditional static signs, noticeboards and posters provide a simple and effective means of communication, they don’t offer any appearance of modernity. An outdoor digital signage display, with well-crafted content and housed in a stylish, functional and quality enclosure, looks more modern and helps generate a much better impression.
Too many digitals signage systems and integrators concentrate on the logistics of content delivery, which of course is important; however, a cheap-looking screen housed in a cheap-looking enclosure will give the impression of cheapness and not provide the aesthetic boost that may help improve a business’ reputation.
Digital signage is a visual medium so looks are important. A poorly presented screen will not get the same attention as a screen that looks more presentable, and therefore, won’t be as effective in achieving the goals set out for the screen.