Technologies come and go. For some innovations such as the Internet, in a brief amount of time they change the way we conduct our lives, for others, such as the video cassette recorder, after a few decades of relevance they are usurped by newer, more modern technologies and become confined to history.
Digital signage has been around for about ten years now, but what does its future hold, and will we still be viewing out of home screens in a decade’s time?
Digital signage has been around since modern flatscreen TVs first came on to the market. The lightweight, unobtrusive nature LCD and plasma screens made them ideal for placing on walls to provide advertising content.
Soon our shopping malls, airports, and other locations that receive large amounts of visitors became littered with digital signage displays, and they are now found in doctor’s surgeries, gas stations, pharmacies and outside as outdoor digital signage.
Today, the global digital signage market is a multi-billion dollar market and by 2017, it is estimated that globally the digital signage market will be worth $14 billion.
Currently, indoor digital signage is beginning to wane and receiving less growth than outdoor digital signage. As there are far less outdoor screens around, there is obviously much more room for outdoor digital signage to expand—but does this mean that indoor is reaching a zenith?
With the advent of technologies such as high definition, glasses free 3D and facial recognition software, digital signage is expected to advance, maybe not in installations, but advance in sophistication, providing both consumers and advertisers more opportunities.
Digital signage is here to stay, but the shape and design of future out of home systems may make the modern digital signage display as antiquated as the VCR.