Category Archives: outdoor advertising

Armagard’s Guide To Keeping Outdoor Digital Advertising Fully Functioning In Winter

Worried about the impact of winter weather affecting the operation of your outdoor digital advertising? Armagard’s essential guide provides some top tips.

Digital Signage Displays – The 10 Reasons Why Your Business Must Have Them Now…

Success! Every business depends on it to survive and thrive. Digital signage displays now play a key part in propelling businesses to the forefront of their industry sector. Here are 10 reasons why your business must have them…

Sunlight Readable Digital Signage – Anti-Glare & Anti-Reflective, What’s The Difference?

To complement the launch of their new sunlight readable digital signage enclosure range, which can integrate screens featuring anti-glare and anti-reflective technologies, Armagard explains the differences between the two technologies.   

Digital Advertising – Its Effectiveness at influencing Purchasing

Digital signage has become a common retail tool. Digital advertising screens provide plenty of benefits to retailers such as providing an immediate and simple method of uploading promotional and branding content. But digital advertising screens has a more direct effect on shoppers too, helping to influence and The UK’s Outdoor Media Centre has conducted research into the effectiveness of outdoor advertising, including digital advertising at influencing people’s choices and behaviour when they are out shopping.

Outdoor Digital Signage – the Top five Applications

While indoor digital signage is everywhere, from gas stations to convenience stores, airports to shopping malls, outdoor digital signage is not as ubiquitous. Due to the higher costs and the need to protect screens form the elements, outdoor digital signage is not yet as popular as indoor signage, but the medium is growing exponentially, with more and more outdoor screens being installed in various locations, and for various applications.

Outdoor Digital Signage – Thinking Beyond IP and NEMA Ratings

Outdoor digital signage has a lot to contend with; from weather elements, such as rain, sleet, snow and hail, to extreme temperatures and risk of physical impact. Most outdoor digital signage enclosures are built to international standards such as the European IP rating and NEMA codes (National Electrical Manufacturers Association). While these rating systems are very useful for working out the level of protection an outdoor digital signage enclosure offers, they are not exhaustive and don’t guarantee a device will function without problems in an outdoor environment.

Planning Outdoor Digital Signage

Outdoor digital signage has many uses and advantages. For advertising an outdoor screen will receive far more views than a comparable indoor display, while for providing information, an outdoor screen can reach customers and service users before they enter a  building, providing crucial information. Businesses, public buildings and educational facilities are increasingly turning to outdoor […]

Screach App – Interactivity on any Outdoor Screen

With such rapid growth in the use of outdoor screens, getting your message across is no longer easy. Because of the digital competition, an outdoor screen can easily get lost in the crowd, but one way of ensuring people pay attention to your display, is to make sure it’s interactive. Various methods of interactivity are […]

Eco Friendly Digital Signage

More and more firms are looking to becoming more environmentally aware. With climate change and CO2 emissions a factor in many industrial and business decisions, providing an eco friendly platform for communications is becoming increasingly important to many businesses. Digital signage does have some eco-friendly benefits. Compared to static signage, which has to be printed, […]

Outdoor Screens and the Impression of Modernity

We are living in a technically advanced world. Computers, mobile phones and other technology have infiltrated nearly all aspects of our daily lives and technology shows no sign of abating. And it’s not only the younger generation that use Twitter, social networking, iPads and other modern phenomenon, the technology is now ubiquitous in almost all […]