Outdoor Digital Signage – Everybody is doing it

Outdoor displays are now becoming commonplace. There is a wide range of industries and applications where displays like LCDs are being deployed in outdoor locations.

From outdoor digital signage to promote businesses and brands, to information screens providing timetables at bus stations – much of the advertising and information we receive on the street is now going digital.

The reason for such a uptake is the number of advantages that outdoor digital signage and outdoor displays can offer:

Retail

Perhaps one of the most common applications for outdoor digital signage is in retail. Promotion, brand awareness and advertising are now commonly deployed on both indoor and outdoor screens.

Advertisers love digital signage because unlike static signs multiple adverts can be displayed on one digital poster or billboard, maximising revenue; while retail’s love of outdoor digital signage is because of the huge audience numbers that can view the sign, and the flexibility to alter content depending on time of day.

Public Buildings

Outdoor displays are now commonplace in university campuses, hospital grounds and even outside churches. The real advantage that outdoor screens have in these sorts of locations is how real time information is able to be uploaded instantly, ensure everybody on campus or on site has access to important information.

Outdoor locations are not really suitable for traditional notice-boards that soon look shabby, outdoor displays provide a modern and aesthetically pleasing alternative.

Transport

Because real time information can be uploaded almost instantly, outdoor displays are a real boon for the transport sector. Bus stations and railway platforms regularly have such displays as cancellations, delays and other timetable information can be provided simply and effectively across an entire network.

Extreme locations

And even some extreme environments now have outdoor displays. Places like ski resorts that often have to provide time sensitive emergency and safety information – such as storms or slope closures can now do so far more effectively using outdoor displays.

LCD enclosures

The reason so many locations can now utilise outdoor displays owes a lot to the LCD enclosure. These protective enclosures not only prevent external elements such as the weather entering inside and thus preventing them damaging the screen, but also they contain climatic systems, ensuring the inside of the enclosure is always the optimum environment for a screen to operate in – no matter the ambient or external conditions.

This post was written by Richard N Williams

Richard N Williams

Richard N Williams is a writer and journalist based in Birmingham, UK. He has many years of experience writing about all aspects of the internet and digital technology. He is the author of several technology related books and his articles have appeared in various publications, trade magazines and online journals. Richard N Williams Google+

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