There are few people who have not yet heard of digital signage. This digital out of home advertising (Dooh) is an incredibly fast growing method of raising brand awareness and is springing up all over the place.
From shopping malls and retail parks to outdoor digital signage along roadsides and the high street; display screens used for advertising are almost everywhere.
And the amount of people that want to jump on the digital signage bandwagon is increasing all the time; however, there are two things that are putting potential digital signage users off from this new media.
Firstly, as a new technology, it is very difficult to assess a return on investment (ROI) from a digital signage system. There is quite a substantial outlay in installing screens for advertising, not only do the screens themselves have to be purchased but also the protective LCD enclosure (to defend from impacts and vandalism) and any content delivery system too (not to mention the content if you feel you are not competent to produce your own).
Secondly, as a new technology it is also perceived as complicated and those people with little technical background find it too daunting a prospect to be worth the time and investment.
However, digital signage doesn’t have to be complicated and for those apprehensive about the ROI, a simple, cost effective and a great entry level method of digital signage is available: – the digital poster.
Digital posters are an all-in-one digital signage solution. Inside the attractive and stylish LCD enclosure of the digital signage poster is the LCD screen (usually in portrait orientation) and media playing device.
Simply attach the digital poster to the wall, insert a power supply and upload the content using a USB device and the digital poster is ready to go.
Digital posters are providing a first step on the digital advertising ladder and allowing those with little technological experience to begin making use of this exciting new advertising medium.