Category Archives: outdoor content

Totem Digital Signage – Why The New Financial Year Is Right for A New Totem

Need a fresh advertising idea for the New Financial Year? Digital signage enclosure specialists, Armagard, discuss the distinct advantages of ‘totem’ digital signage.

Outdoor Screen Enclosures – Avoiding Condensation

Winter brings with it some of the most variable weather of the year. From snow and hail, to fog and rain, winter is a challenging season for outdoor screen enclosures. Whether they are providing information, acting as outdoor advertising screens or other forms of outdoor digital signage, protecting the screen from the elements is an essential aspect to making sure the screen can endure the winter months.

Digital Signage–Making the most of Retail Space

Digital signage provides retailers with an effective form of promotion, branding and a method of manipulating customers to change their buying habits. A well-placed screen at a point of sale location or above popular items can inform customers of offers and other products that the retailer is trying to popularise. Furthermore, digital signage screens are a great method of reinforcing branding information, helping to instil company and manufacturer names and logos into people’s memory.

Challenges of Outdoor Digital Signage in the Middle East

A decade ago when digital signage first emerged, it was only large public spaces such as shopping malls and airports where these screens were prominent. Over the last few years, however, digital signage has filtered into nearly all areas of our towns and cities. From filling up with gas to waiting in line at the pharmacy, a screen is probably selling, providing information or offering branding information to you. And one area where the use of digital signage has increased dramatically has been outdoors.

Planning Outdoor Digital Signage

Outdoor digital signage has many uses and advantages. For advertising an outdoor screen will receive far more views than a comparable indoor display, while for providing information, an outdoor screen can reach customers and service users before they enter a  building, providing crucial information. Businesses, public buildings and educational facilities are increasingly turning to outdoor […]

Screach App – Interactivity on any Outdoor Screen

With such rapid growth in the use of outdoor screens, getting your message across is no longer easy. Because of the digital competition, an outdoor screen can easily get lost in the crowd, but one way of ensuring people pay attention to your display, is to make sure it’s interactive. Various methods of interactivity are […]

There is More to just Waterproofing for Outdoor Digital Signage Protection

There has been an increase in the amount of outdoor waterproof TVs that are being manufactured in recent years. Driven by the rise of outdoor digital signage, perhaps the fastest growing sector in the out of home advertising industry, these outdoor screens are becoming the display of choice for those embarking on outdoor digital signage […]

Railway Information Screens – Importance of Protection

Timetabling and the concept of trains running on time is perhaps a British obsession. When the railways rose to prominence during the nineteenth century, train scheduling and timetables became an essential part of life. So much so, the first national timescale was developed, known as Railway Time, which eventually became Greenwich Meantime. Keeping railway customers […]

Raunchy Outdoor Ads Banned in the UK

The UK has Government has announced new rules affecting outdoor advertisers, including outdoor digital signage, effectively banning sexually provocative content and restricting outdoor content placed close to schools. The new rules, aimed at combating the sexualisation of children, means that any outdoor advertisement placed within 100 yards of a school will have to adhere to […]

Outdoor Digital Signage – Making your Own Content

With the falling cost of LCD screens and the ease and practicality of LCD enclosures, outdoor digital signage is no longer only for big businesses and advertisers. More and more smaller companies and institutions are installing outdoor screens for communication, branding, providing information or advertising.