Digital signage is a new and exciting form of advertising that is rowing in popularity making it one of the fastest growing sectors in the AV industry. However, as any new media, digital signage is prone to successes and failures and installers work out, by trial and error, what works and what doesn’t.
But for businesses who want a return on their investment in digital signage, trial and error is often not good enough, so knowing what may make a campaign a successful one of not is highly important to avoid wasting money.
There have been some really clever digital signage campaigns that have proved a really successful model for advertisers and businesses:
Some Successful Schemes
Perhaps one of the most successful models for implementing digital signage is the partnership schemes that are operated by many transport companies and surgeries. These make use of captive audiences in waiting rooms or sat on buses and trains to relay information and advertising.
What makes these schemes successful is how the costs are deferred to the suppliers of the screens who in return for some free advertising space offer the screen and content for free allowing bus companies and GP surgeries to provide information on DS screens without any investment from the medial or transport companies.
Point of sale screens are another example of successful implementations of digital signage. The audiences of these screens are not only captive (waiting in line) but also they are already the ideal target audience as they are already customers and the point of sale screens can help manipulate these existing customers into purchasing extra items.
Outdoor Digital Signage is another successful implementation of signage screens. Outdoor digital signage provides a greater potential audience than indoor systems, increasing the effectiveness of the content and increasing the likelihood of a return on investment.