Retail Advertising – Reasons to go Digital

Digital signage is continuing to grow as a industry sector. One of the largest users of digital screens for advertising, including outdoor digital signage, is the retail sector.

The advantages and uses of using digital screens for advertising and promotion are manifold and while in some industries there can be difficulties in establishing the return on any digital signage investment, for retail this is a lot easier.

For those retailers still unsure about taking on digital screens as part of their general marketing, here are some very good reasons, benefits and types of digital signage that should be considered by retailers.

Product Promotion

Traditional methods of promoting products such as flyers, posters and static signs are no longer an effective medium. Catching the eye of a consumer is the key to good promotion and digital signage has the benefit of being far more noticeable than other static media.

Flexibility

Digital signage is also more flexible enabling promotion messages to be tailored for particular times – such as lunchtime to promote lunch menus. There is no need to hire somebody to replace content either, all screens can be networked together so messages can be changed or uploaded centrally and remotely.

In-store and window placement

If you count the number of people that enter your store – you can guarantee to double that number of you count the number of people that just window shop and take a glance through your front display. Placing a sign here can help steer these browsers into the store.

Outdoor Digital Signage

And the same can be said for outdoor digital signage. The footfall in outdoor locations is many times greater than those that will pass an indoor screen. Just converting a tiny percentage of those can make an outdoor digital signage worthwhile, even considering eh higher costs of using a screen in an outdoor location.

Affiliate Advertising

For some retailers, such as gas and petrol stations, finding extra sources of revenue is vital to continue business growth. Selling advertising space on your screens is one method of creating extra income for your retail location.



This post was written by Richard N Williams

Richard N Williams

Richard N Williams is a writer and journalist based in Birmingham, UK. He has many years of experience writing about all aspects of the internet and digital technology. He is the author of several technology related books and his articles have appeared in various publications, trade magazines and online journals. Richard N Williams Google+

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