Digital signage is no longer a niche industry. Over the last few years the use of screens for advertising, marketing and information has gone from a few retail locations to having spread along our high streets with outdoor digital signage.
One industry that has constantly been at the forefront of the digital signage game has been the transportation sector; one of the first industries to take advantage of this modern and flexible advertising and information system.
Railway stations were very quick on the uptake of digital screens for advertising and information. Part of this reason has bee their use of screens to provide timetabling information and digital signage has just been an extension of that.
But screens often used in concourses and ticket offices were soon taken on platforms to provide passengers with information, such as delays and cancellations, but also to provide an advertising platform to generate income from third parties.
Outdoor digital signage is really advantageous in this sort of locations because not only do you have a captive audience on the platform, waiting for the next train, but passengers that go through the station onboard the trains will also see these messages.
Airports have had a similar need to provide information to passengers as railway stations and screens soon began appearing in airport terminals, but as the railway sector soon learned the value of advertising and the potential revenue generated by third parties, so did airports which are now filled with digital signage and other advertising mediums.
While bus stations have similar need for digital signage as other transport hubs, the true benefits of digital signage are not realised until you actually board the bus itself. Due to the captive nature of an audience placing screens inside buses was a way of generating additional income in this budgetary constrained industry.
Digital screens and outdoor digital signage has played a key role in the advancement of the transportation industry – not only providing a more modern and dynamic form of providing passenger information – but also allowing such industries to increase revenues without increasing passenger fares.