Ocean Erect Giant Digital Billboard at Birmingham’s Bullring
Big screen advertising company Ocean have won a contract with Birmingham’s iconic Bullring shopping centre to install for the city’s first full-motion outdoor digital screen.
The screen has been deployed near the famous shopping centre, home to the city’s Selfridges department store, in conjunction with insurance group Scottish Widows.
The UK’s second city was selected by Ocean who struggled to find a location that met with their selective criteria. Chief Executive, Tim Bleakley said: “All Ocean sites have a unique natural pull and the City Centre House Screen is very much in the Ocean family of sites. We are delighted to be working with Scottish Widows Investment Partnership to develop and grow digital out of home advertising opportunities in Birmingham.”
Glasgow Subway Platforms with Unique Digital Advertising and News Displays
Station platforms along Glasgow’s subway system have been targeted with a range of digital displays that combine both advertising and news content – provided by Scottish TV (STV).
Powered by Remote Media’s Signagelive digital signage software platform the displays are operated by advertisers Primesight who have a unique partnership with Scottish TV to run STV news segments.
“We’re delighted to be able to engage with subway travellers using our comprehensive news content,” said David Connolly, senior advisor to STV was reported as saying. “With around 15 million passenger journeys a year, this innovative partnership creates a unique opportunity for STV to connect with an existing and new audience in a brand new environment.”
The displays are positioned in the public concourse, entry areas and platforms, with five sites currently targeted but more expected next year.
Market Survey Shows Display Mounts and Brackets a Thriving UK Industry
Mounts and brackets in the UK is a £20m business with over 250,000 units sold each year according to recent market surveys.
Software and technology experts InfoComm’s figures suggest that the entire world mounting and bracketing market could growing at seven per cent a year with the Europe market now worth $231m, with the UK expenditure on mounts is running at around £21m a year.
