Signage in public spaces such as libraries, museums and galleries, plays an integral role in communication and improving the experience of customers. Finding your way around a museum, or learning about upcoming events at a gallery is an essential aspect of the whole experience and increasingly, more and more of these public buildings are implementing digital signage.
Many museum and galleries, especially national and municipal ones, are large buildings, often in old, majestic buildings, and commonly are like labyrinths inside. The difficulty museums and galleries have with wayfinding signage is that exhibitions are continually in flux and the signage soon becomes obsolete.
Digital signage is ideal for wayfinding because of the ability to change the content when required. Digital signage is also multipurpose allowing the interlacing of other content such as important announcements, along with the signage content.
Displaying exhibits is only part of the purview of museums and galleries. Providing information about exhibits is also an essential part of the whole learning experience. Here too, digital signage can play a role. Not limited by space, digital signage can relay far more information than static signs, giving visitors a more in-depth learning experience.
With touchscreens and other interactive media, museums and galleries can provide visitors with a more detailed exposure to information allowing the visitor to choose how much information they want to view, and exactly what they want to learn. Interactivity also boosts the experience of the visitor, helping them feel more involved.
News and Events
Libraries, museums and galleries are continually holding events and learning programmes. Getting the information to visitors about what’s on can be difficult, however. With digital signage, a clear massaging system provides all visitors with ready access to what’s happening. Event organisers are also able to promote their events in an engaging and appealing way, displaying images, video footage and other media to generate public interest.