Digital Signage – Common Questions

Being a new media, digital signage is still a mystery to many people and while many retailers and advertisers are taking advantage of the versatility and flexibility of digital advertising, some people are being left behind as they are unsure exactly as to how, or why, they should embark down the digital signage route.

To explain the major benefits of digital signage, here some answers to common questions often voiced about this new media:

So, what is digital signage?

Digital signage is just the use of modern flat screen TVs like LCDs (liquid crystal displays), plasmas and back-lit LEDs, as advertising screens rather than for watching TV content.  As these modern screens are flat, they are unobtrusive and can be installed against walls as a digital poster.

What are its Major Benefits?

The benefits of digital signage are manifold. Firstly, compared to static and printed adverts it is far more noticeable. With moving images and transitions, digital signage can grab people’s attention far easier. Secondly, as content can be uploaded remotely and in real time, it can be scheduled to suit specific times of day to enable advertisers to target different audiences., such as at lunch times.

As digital signage doesn’t require manual change of content it can also save money as once it is installed there is no need for technicians to regularly change content.

Finally, the reach of audience for a digital screen is quite prolific and no other advertising media can reach as many people for a similar cost – with newspaper and radio ads costing far more. With outdoor digital signage, this potential audience is even larger.

How to Take a Screen Outdoors

Outdoor digital signage is not difficult to achieve, either. Indeed, the same hardware used inside can be taken outdoors as long as it is protected. Many outdoor digital signage systems are protected using outdoor LCD enclosures that house the screens and keep the weather elements from it, whilst also acting as a secure physical barrier.

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