Alternatives to Outdoor Digital Totems

The outdoor digital signage market is fast on the heels of indoor. Increasingly we are seeing digital outdoor signs being erected in city centres, towns and around airports and other transport hubs.

There are many advantages of digital out of home (Dooh) in outdoor environments. Firstly, there is the large number of footfalls in outdoor areas, far more so than in indoor locations. Secondly, there is (currently) less digital competition which makes outdoor Dooh more noticeable and eye-catching. And also, outdoor digital signage works 24-hours-a-day – indeed, it is even more noticeable at night as the back-lit screens are luminous.

Many solutions for digital outdoor signage are available and one of the most common is the totem, or free-standing digital signage unit. These units are designed to be completely weatherproof and provide a turn-key solution and are commonly networked together. However, they do come with some disadvantages.

Digital totems can be quite obtrusive, and while this is a good thing for advertisers as it makes the sign very noticeable, often, a digital signage needs to be placed out-of-the-way especially in locations where walkways need to be kept clear.

Often, in these types of locations a screen needs to be either mounted on a wall or ceiling so a different type of signage device is required.

One of the most common solutions for these types of areas is the LCD enclosure, and these come with some fantastic added benefits too:

Not only can LCD enclosures be wall and ceiling mounted they can be erected on poles and pedestals too, but their advantages do not stop there.  LCD enclosures are weatherproof cases for screens, which means they can house non-outdoor specific devices, even standard consumer grade equipment – so often there is a considerable cost saving in their use too.

The LCD enclosure provides not just weather protection but also temperature control and acts as a rugged and robust case to protect against vandalism and impacts. This is one o the reasons they are becoming very common in outdoor areas as they can often cope with excessively severe weather such as snow and ice or extreme heat whilst also be extremely sturdy against impact.

This post was written by Richard N Williams

Richard N Williams

Richard N Williams is a writer and journalist based in Birmingham, UK. He has many years of experience writing about all aspects of the internet and digital technology. He is the author of several technology related books and his articles have appeared in various publications, trade magazines and online journals.

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