Advertising to takes so many forms these days; at home television and radio advertisements are efficient methods of selling and promoting and newspapers and magazines also provide advertisers with good opportunities.
Out of home advertising has also been a traditional mainstay of the marketer’s arsenal; however, as modern technology and a more media savvy audience, means that many of the traditional outdoor advertisements are no longer as effective as they used to be.
Part of the problem is the ubiquity of posters, billboards and other outdoor ads, which can become part of the background and few people take much notice of them.
Digital posters are modern take on traditional out of home adverts and are far more effective than static images because moving pictures, transitions and the brightness of digital screens help attract people’s attention.
Often found in shopping centres, tube stations and airports, digital posters have several other advantages over traditional print media too: as content is electronic, a digital poster eliminates printing costs and also removes the need for technicians to paste-up new content – providing further cost savings.
Content for digital posters can be uploaded remotely on a networked system, or by simply plugging in a USB flash drive. Digital posters are often wall-mounted as traditional posters but there are alternatives.
Freestanding digital posters provide more of a feature and while they take up space they have the added benefit of being more noticeable and are often used in stores and shops to promote exclusive products.
Digital posters are making out of home advertising relevant again and advertisers are taking advantage of their many benefits with the entire digital signage market now the fastest growing advertising sector – with even outdoor digital signage springing up in outside locations.