There is much to think about when planning a digital signage campaign. You have to source screens, media players and sort out dynamic and engaging content. And with so much to do, it is no wonder that many installers of DS systems neglect one of the most important aspects of any digital advertising or out of home campaign – the enclosure.
Digital signage enclosures encompass many facets and are not just a frame to house the LCD. Most LCD enclosures are designed for protection too and in the case of outdoor digital signage, provide climatic and environmental components to ensure the optimum operating conditions.
Choosing the right type of LCD enclosure for a digital signage campaign is very important, especially if you don’t want to risk breakdown or failure of screens, which can often be caused by overheating screens in the wrong enclosure.
In choosing a the correct LCD enclosure there are several questions you need to ask yourself to discover which type of digital signage housing is best for your campaign.
Indoor or Outdoor
The first thing you need to establish is whether the digital signage screen will be in an outdoor or indoor location. Outdoor digital signage enclosures need to be waterproof but also they need to ensure that the optimum operating temperature inside the enclosure doesn’t vary from the manufacturer’s recommendation. Too hot or too cold could result in premature failure of the TV screen.
Floor, ceiling or wall mounted
Another consideration you need to think about is the mounting option. There are primarily three methods of mounting a DS screen: Floor standing digital signage enclosures, wall mounted or hung from the ceiling. Each has advantages and disadvantages and you need to decide what is best for your campaign. Floor standing digital signage enclosures are more noticeable but do take up floor space, whilst ceiling mounted digital signage is the least noticeable but the least obtrusive.
Design and functionality
Aesthetics are extremely important for an enclosure. The enclosure should act like a picture frame helping to draw the eye toward the content but is should also be functional for whatever location/purpose the signage is for
Protecting LCD screens in outdoor locations is not the only protection an enclosure should offer. LCD TVs are desirable objects for thieves and tempting targets for vandals so the enclosure should be able to counter deliberate attempts to damage or steal the device.