Digital Signage in Distribution and Manufacturing

Digital signage is becoming more and more prevalent. It seems no matter where you go a digital display will be trying to sell or promote something to you. From the gas stations to the doctor’s surgery, shopping malls to even outside the local church, few people can doubt the ubiquity of this new medium.

And while advertising, brand promotion and marketing rare leading the way in the digital signage world, there are many other uses for it too.

Increasingly, businesses with no direct access to their customers are taking up digital signage as a form of communicating with their staff and workers. Digital signage is an ideal communicating medium, especially for businesses like manufacturing and distribution.

In these types of industry, workers maybe spread out over a large area, especially in large distribution hubs or manufacturing centres, which makes communication difficult. In these sorts of locations, workers don’t have the same access to email and online communications and other methods of not very effective. Tannoys and PA systems have traditionally been used, but in noisy environments these systems have obvious limitations.

With digital signage, clear messages are displayed instantaneously, enable communications around large complexes—ideal for noisy and busy distribution and manufacturing centres, but of course, it’s not all plain sailing.

In many manufacturing and distribution centres, dust can be a problem. Digital signage displays are vulnerable to dust as it can cause overheating, cover the screen making visibility difficult, and can even short circuit a device.

Another problem in manufacturing and distribution centres, especially those locations that deal with food is temperature. Chillers and freezers are not appropriate areas for running a display and can disable a screen, possibly permanently.

Protecting displays in these environments is, therefore, essential, if they are to operate as effective communication systems. Many manufacturers and distribution centres turn to LCD enclosures as a means of protecting screens in the screens in these locations.

With dust protection to IP54—the European rating system (equivalent to NEMA 4 in the USA)—LCD enclosures ensure that the enclosed display is kept dust-free. Furthermore, in chilled environments, climatic systems such as heaters ensure the display is functioning in the optimum temperature, no matter how low the ambient conditions fall.

LCD enclosures are enabling digital signage displays to function in all sorts of manufacturing and distribution centres, including freezers and chillers—and dusty distribution hubs.


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