Digital signage is fast becoming one of the most popular advertising medium; it is certainly one of the fastest growing. It’s effective, low cost and can reach large audiences for a fraction of the investment of comparable advertising systems such as TV or radio.
It is being deployed in retail units, transport hubs, concourses and in surgeries and waiting rooms. And one area where it is beginning to permeate and is becoming increasingly successful is outdoors.
Outdoor digital signage is growing in popularity and its rise is due to the many advantages an outdoor screen can offer for promotion and marketing compared to an indoor device.
Outdoor screens have one key advantage over indoor digital signage in that the audience figures for an outdoor display are usually far greater.
Just think about an digital sign inside a retail store, nearly everybody that will see the sign is already in the store (and presumably already a potential customer) but far more people will walk past outside and of there is a display there, then greater numbers will see it and if the content and promotion is appealing enough – it will drive people into the store.
Outdoor displays are now replacing many of the static signs and advertisements that have long adorned our high streets providing many advantages over these traditional signs and adverts.
The ability to provide multiple content on a single screen; to upload content centrally, without the need of a visiting technician; having an advertising medium that stands out and is more engaging than the static competition, provides advertisers with all the advantages they need to justify the initial expense of an outdoor digital signage system.
And there is an expense. Ensuring the outdoor screen is going to be able to cope outdoors means either investing in a rugged outdoor or waterproof TV or using a commercial grade screen in a protective outdoor LCD enclosure but with the advantages outdoor digital signage offers advertisers and promoters it is a price many regard as worth paying.