With such dramatic growth over the last decade it hasn’t taken digital signage very long to become a mainstream marketing tool, with screens now common in all sorts of locations from doctor’s surgeries, transport hubs, shopping malls to retail stores.
Being so much more engaging and eye-catching in comparison to traditional printed posters and signs, digital signage is one of the most effective yet inexpensive forms of out of home advertising.
No other from of advertising can reach such a wide audience for the cost which is why digital out of home (Dooh) is one of the fastest growing advertising sectors.
There are of course hurdles to face when embarking on digital signage; for one thing it is a fairly technical practise with multiple hardware requirements: digital LCD screen, media player and an LCD enclosure to house and protect the device are all required.
Many digital signage systems are custom built, design to particular specifications and applications, but there are simpler systems about that provide a solution that is ready straight-out-of-the-box.
Free standing digital signage units are one such simple method of turn-key digital advertising. These units contain everything required for displaying out of home content including the LCD display, a media player that can have content uploaded and even schedule it for certain times of day, and the floor standing LCD enclosure itself where all this is contained.
Ideal for retail units, floor standing digital signage are one of the most noticeable methods of displaying ad content as the units are a floor piece, which, unlike digital posters or LCD enclosures suspended from ceilings, they are impossible to miss.