Getting your message across is the key aim of any marketing strategy. Raising awareness of products and brands is vitally important to many businesses and thanks to the advance in flat-screen technologies such as LCD and plasma screens and their plummeting costs – digital advertising has never been easier.
Many digital signage campaigns can be implemented in standard TV systems but there are some elegant and functional digital signage systems that provide an eve ore eye-catching and therefore more successful ways of providing digital advertising.
One such method is the use of the digital signage poster or digital advertising display. These are not only aesthetically more attractive than just placing a flat screen TV on the wall, but they offer an all-in-one digital signage solution as they contain media player hardware already wired to the screen. This enables media content to be uploaded simply and quickly by using a flash drive or USB stick.
Digital advertising displays and digital posters can also be networked together so multiple displays can be synchronised together. Content on a networked system of digital posters or digital advertising displays can also be instantly altered or adapted.
The only downside to these digital posters and displays is that they are mainly for indoor use only. However, for outside purposes, LCD enclosures are a possible cost effective solution that saves you having to invest in an outdoor LCD TV as they allow standard LCD devices to be taken outdoors.
LCD enclosures, digital posters and digital advertising displays provide simple, cost effective, fuss-free methods of digital signage, out of home advertising and interactive marketing.