Study: Effectiveness of Outdoor Advertising and Digital Signage
Outdoor advertising and outdoor digital signage strengthens brands and drives online search, according to new research from the UK.
Following on from their market share survey, the UKs Outdoor Advertising Association, in combination with global media networkers, Mindshare have conducted the ‘Brand Building -Power of Outdoor’ study which shows that brands which spend more on outdoor advertising – with outdoor digital signage now nearly a fifth of all outdoor advertisements – develop greater presence and ‘fame’ which amongst other things drives online search.
The research points out that brands that in vest in outdoor advertising including outdoor digital signage more confident; receive more internet searches and establishes strong foundations growing younger brands and sustaining existing ones.
LG Launch SuperSign
LG Electronics have launched a new digital signage solution that they hope small and medium-sized businesses will find affordable and easy to use.
These type of businesses make up 31% of the European digital signage market butresearch shows most of these types of companies are looking for affordability and simplicity..
LG Electronics (Slough, UK ) have launched Supersign as an attempt to meet this criteria a new digital signage solution tailored to the needs of small and medium sized businesses that provides the hardware, software and additional features in an easy-to-use and install package
The Screen, Breakfast Briefing: Lifting the lid on Heathrow
Dooh events group, The Screen have their next breakfast briefing scheduled for 29 October where they intend to lift the lid on Heathrow Airport.
Heathrow, a Mecca for digital signage installers, is one of the most valuable digital advertising sites in the UK and Europe)
The breakfast briefing, to be held at The Hospital Club in London’s West End media district, will feature key speakers from Heathrow’s media strategy and planning operations.
