The mission to boost quick service restaurant (QSR) sales has taken to the drive thru lane, with outdoor LCD and LED menu boards going head-to-head to become the screen technology of choice. As fast food chains look to improve the customer experience at the drive thru, are LCD or LED displays better suited to the task?
The debate over which is better, LCD or LED, has been a contentious one, especially when it comes to QSR drive thru use. Early installations of outdoor digital menu boards at the drive thru tended to use LED screens. Read more