5 Top Tips to Get Ahead with Digital Signage Advertising this Christmas

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As a business, you know competition for customers at Christmas is fierce. Your rivals will be stepping up their game, don’t let them ‘laugh and call you names’. Make your message standout with desirable digital signage advertising.

You’ve seen the 2014 Christmas advert from a certain supermarket, haven’t you? It’s receiving rave reviews. But, it might surprise you to learn that the advert has actually been viewed more times digitally than on TV, according to a survey conducted by Netmums. [Source: The Drum].

Christmas 2014 has seen advertising rise to a whole new level, and whether you’re an independent business or a multinational company, there’s no denying the difference that digital signage advertising will make to you during this magical season.

Top Tips for Your Christmas Digital Signage Advertising Campaign

Using your indoor or outdoor digital signage display as your primary advertising platform will boost your Christmas sales. Here are 5 top tips to help you maximise sales this festive season:

1. Start early

A sure-fire way to get ahead of your competitors is to get to the audience first. For every day you delay, a competitor has a chance to steal the edge.

Digital Signage Advertising

An Armagard Portrait Enclosure.

Plan and execute your Christmas digital signage advertising punctually. Do some market research, find out when consumers think it’s too early to advertise for Christmas.

2. Make it personal

Personal equals powerful & persuasive. Customers need to feel connected to your company, so invite them to get interactive with your business. Give them a reason to choose you over your competitors.

Use a signature call-to-action, asking them to like your Facebook page or signup for your newsletter. Better still, ask them to tweet about their experience with your business. There’s no better way to win customers than word-of-mouth.

Remember, the people you’re targeting with your digital signage advertising are buying for people they care about. Make your message relate on an emotional level.

3. Make your festive offers clear & irresistible

Don’t bamboozle consumers with confusing, conditional offers. They want a bargain, so have an offers strategy and show consumers why they should be choosing you and not your rival a few stores further along.

Regardless of whether you have one screen, a network of screens or you’re still in the early stages of installing digital signage, make your offers and promotions the priority of your festive digital signage advertising campaign.

4. Show consumers what makes you different

Use video testimonials, display images of your store full to the rafters in Christmas 2013. These are great ways to illustrate exactly why consumers should buy from you.

With so many messages on display, consumers will want to know about your business and what they’re getting from you that’s different to anyone else.

5. Keep content fresh

One of the biggest advantages that digital signage advertising gives retailers is the ability to provide real-time updates at any time. Should you decide to launch a last minute deal or come up with an ingenious way to entertain customers you can change your content almost instantly.

Armagard says: “Taking the time to update your content regularly will yield massive results. You will generate greater consumer interest and benefit from a substantial return on investment.”

All-year-round, digital signage advertising gives you an edge, boosting sales and raising brand awareness.

Going digital gives you complete control of your advertising because you’re no longer relying on outside agencies. Not only does this save you time, it reduces your costs.

During the Christmas period, being able to take advantage of all that digital signage advertising has to offer is extremely beneficial to you as a business.

I don’t have a digital signage network, what do I do? 

Get in touch with Armagard. We supply a unique range of indoor and outdoor digital signage solutions, specifically designed for retailers.

For a permanent place solution, our retail customers opt for the impressive digital signage totem. Bolted securely to the floor, this unit is perfect for your store front or a high foot fall location in close proximity to your business.

digital signage advertising

Armagard’s unique, Digital Signage Totem.

If it’s a lasting first impression you’re looking to make this Christmas, order the totem today.

For a flexible digital signage solution, take a look at our innovative indoor advertising display. Retail customers choose this option as a simple setup solution, allowing them the mobility to set up signage in any location, conveniently.

Digital Signage Advertising

Armagard’s flexible Indoor Advertising Display.

This unit comes complete with removable, PVC-free foam panels, which can be branded to suit your Christmas advertising campaign. Its light, but rigid, aluminium frame is easy to setup and take down, great if you require freedom of movement.

If it’s versatility you need from your digital signage, order your indoor digital signage advertising display in time for Christmas.

How to Order

Call 0121 608 7226 to order your digital signage solution in time for Christmas. Don’t miss out on increased sales & revenue, order now…

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This post was written by Daniel Waldron

Daniel Waldron

A dedicated writer for 10 years, Daniel joined Armagard in 2013. Daniel assists in the production of web copy, articles, blogs, press releases and white papers, for use by Armagard's marketing team.

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