{"id":845,"date":"2011-02-02T17:21:23","date_gmt":"2011-02-02T17:21:23","guid":{"rendered":"https:\/\/www.armagard.co.uk\/news\/?p=845"},"modified":"2016-04-01T14:53:13","modified_gmt":"2016-04-01T14:53:13","slug":"2011-a-year-for-digital-signage","status":"publish","type":"post","link":"https:\/\/www.armagard.co.uk\/news\/2011-a-year-for-digital-signage\/","title":{"rendered":"2011 &#8211; A Year for Digital Signage"},"content":{"rendered":"<p>Digital signage is already a burgeoning industry worth somewhere in the region of \u00a32 billion worldwide.\u00a0 And this year it is expected to expand further, particularly here in the UK where the industry is expected to grow by up to a quarter.<\/p>\n<p>Recent surveys indicate that in retail there are currently 46,000 stores now using some form of digital signage \u2013 four times the amount that were using it three years ago. Furthermore, if the survey is accurate, this is set to rise to 58,000 by next year.<\/p>\n<p>And the burgeoning outdoor market is growing as strong too with <a href=\"https:\/\/www.armagard.co.uk\/\">outdoor digital signage <\/a>becoming a common sight along British high streets and around us stations, railways and other transport hubs.<\/p>\n<p>But what do retailers and advertisers see in digital signage that is driving this growth?<\/p>\n<p>According to the survey most retailers say the uplift in sales is the driving force behind most digital signage installs but there are many other advantages too \u2013 especially outdoors.<\/p>\n<p>No other advertising media can match the size of audience for the cost that digital signage can reach and in outdoor locations, the audience size is obviously a lot larger and with less digital competition it\u2019s easier to get noticed.<\/p>\n<p>Another advantage with digital advertising, particularly <a href=\"https:\/\/www.armagard.co.uk\/outdoor-digital-signage\/outdoor-digital-signage.html\">outdoor digital signage<\/a>, is the ability to upload content remotely rather than pay somebody to travel around and manually stick up posters and bill boards. This, along with the limited running costs, means once installed a digital signage campaign can continue to drive up sales with no extra costs.<\/p>\n<p>There are various turn-key solutions for simple digital signage systems such as digital posters which enable anyone to get involved and with <a href=\"https:\/\/www.armagard.co.uk\/lcd-enclosure\/lcd-enclosure.html\">waterproof\u00a0 LCD enclosures<\/a> that allow you to take LCD displays outdoors \u2013 even outdoor digital signage does not need to be difficult.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital signage is already a burgeoning industry worth somewhere in the region of \u00a32 billion worldwide.\u00a0 And this year it is expected to expand further, particularly here in the UK where the industry is expected to grow by up to a quarter. Recent surveys indicate that in retail there are currently 46,000 stores now using [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,17,128],"tags":[493,71,501],"class_list":["post-845","post","type-post","status-publish","format-standard","hentry","category-digital-signage","category-lcd-enclosure","category-outdoor-advertising","tag-lcd-enclosure","tag-lcd-enclosures","tag-outdoor-digital-signage"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2011 - A Year for Digital Signage - Armagard UK<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.armagard.co.uk\/news\/2011-a-year-for-digital-signage\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2011 - A Year for Digital Signage - Armagard UK\" \/>\n<meta property=\"og:description\" content=\"Digital signage is already a burgeoning industry worth somewhere in the region of \u00a32 billion worldwide.\u00a0 And this year it is expected to expand further, particularly here in the UK where the industry is expected to grow by up to a quarter. 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