{"id":806,"date":"2010-12-28T10:05:37","date_gmt":"2010-12-28T10:05:37","guid":{"rendered":"https:\/\/www.armagard.co.uk\/news\/?p=806"},"modified":"2014-01-21T17:29:02","modified_gmt":"2014-01-21T17:29:02","slug":"uk-outdoor-digital-signage-continues-to-thrive","status":"publish","type":"post","link":"https:\/\/www.armagard.co.uk\/news\/uk-outdoor-digital-signage-continues-to-thrive\/","title":{"rendered":"UK Outdoor Digital Signage Continues to Thrive"},"content":{"rendered":"<p>While nobody can deny that digital out of home (<a href=\"https:\/\/www.dailydooh.com\/\">Dooh<\/a>) is continuing to grow, this growth is slowing down in the indoor market as indoor advertisers are reaching a zenith. There is, after-all, only a limited amount of space where screens can be situated and digital indoor, in many towns and cities, is ubiquitous.<\/p>\n<p>The outdoor market, however, has plenty of potential for growth; at the moment \u00a31 in every \u00a38 of outdoor advertising is being spent on <a href=\"https:\/\/www.armagard.co.uk\/outdoor-digital-signage\/outdoor-digital-signage.html\">outdoor digital signage<\/a>, and, with plenty of room to expand the market for outdoor screens is continuing to thrive.<\/p>\n<p><strong>Who Uses Outdoor Digital Signage?<\/strong><\/p>\n<p>All sorts of industries and businesses are using outdoor digital signage for marketing, branding, promotions and information:<\/p>\n<p>Retailers \u2013For retail, outdoor has many advantages over indoor systems. While an indoor screen will help promote items to customers inside a store, outdoor can draw customers into their premises.<\/p>\n<p>Advertisers \u2013 Outdoor advertisers are one of the largest users of outdoor screens. There are some key advantages for going advertising companies for going digital . Firstly, digital screens are more eye-catching than standard static posters. Secondly, a digital screen can play multiple adverts for multiple customers, maximising the revenue potential of the ad space, and thirdly, outdoor digital signage does not require somebody to manually rep[lace the screens as it can be done remotely.<\/p>\n<p>Transport hubs \u2013 for railways and bus stations outdoor digital signage is ideal for providing timetabling information and news of cancellations and delays as it is instant. News can be relayed in real time giving up-to-the-minute information to passengers.<\/p>\n<p><strong>Getting Involved<\/strong><\/p>\n<p>Many people assume that outdoor digital advertising, whether it is for advertising, promotion, branding or information, is both difficult and expensive. And while there are certainly challenges in keeping the screen protected from the weather and vandalism it need not be expensive to provide all-round protection.<\/p>\n<p>An <a href=\"https:\/\/www.armagard.co.uk\/lcd-enclosure\/\">LCD enclosure<\/a> will house just about any type of flatscreen device, either LCD, LED backlit or plasma and will keep it protected from the weather, temperature and impacts. They are cost effective with a combined cost of commercial screen and enclosure far lower than many outdoor digital signage systems.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While nobody can deny that digital out of home (Dooh) is continuing to grow, this growth is slowing down in the indoor market as indoor advertisers are reaching a zenith. There is, after-all, only a limited amount of space where screens can be situated and digital indoor, in many towns and cities, is ubiquitous. The [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[175,128],"tags":[35,493,501],"class_list":["post-806","post","type-post","status-publish","format-standard","hentry","category-digital-signage-enclosure","category-outdoor-advertising","tag-digital-outdoor-signage","tag-lcd-enclosure","tag-outdoor-digital-signage"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UK Outdoor Digital Signage Continues to Thrive - Armagard UK<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.armagard.co.uk\/news\/uk-outdoor-digital-signage-continues-to-thrive\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UK Outdoor Digital Signage Continues to Thrive - Armagard UK\" \/>\n<meta property=\"og:description\" content=\"While nobody can deny that digital out of home (Dooh) is continuing to grow, this growth is slowing down in the indoor market as indoor advertisers are reaching a zenith. There is, after-all, only a limited amount of space where screens can be situated and digital indoor, in many towns and cities, is ubiquitous. The [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.armagard.co.uk\/news\/uk-outdoor-digital-signage-continues-to-thrive\/\" \/>\n<meta property=\"og:site_name\" content=\"Armagard UK\" \/>\n<meta property=\"article:published_time\" content=\"2010-12-28T10:05:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-01-21T17:29:02+00:00\" \/>\n<meta name=\"author\" content=\"Richard N Williams\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@armagard\" \/>\n<meta name=\"twitter:site\" content=\"@armagard\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Richard N Williams\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/uk-outdoor-digital-signage-continues-to-thrive\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/uk-outdoor-digital-signage-continues-to-thrive\\\/\"},\"author\":{\"name\":\"Richard N Williams\",\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/#\\\/schema\\\/person\\\/cb29103654715f4813054eae4c7d0c00\"},\"headline\":\"UK Outdoor Digital Signage Continues to Thrive\",\"datePublished\":\"2010-12-28T10:05:37+00:00\",\"dateModified\":\"2014-01-21T17:29:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/uk-outdoor-digital-signage-continues-to-thrive\\\/\"},\"wordCount\":364,\"keywords\":[\"digital outdoor signage\",\"lcd enclosure\",\"outdoor digital signage\"],\"articleSection\":[\"digital signage enclosure\",\"outdoor advertising\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/uk-outdoor-digital-signage-continues-to-thrive\\\/\",\"url\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/uk-outdoor-digital-signage-continues-to-thrive\\\/\",\"name\":\"UK Outdoor Digital Signage Continues to Thrive - Armagard UK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/#website\"},\"datePublished\":\"2010-12-28T10:05:37+00:00\",\"dateModified\":\"2014-01-21T17:29:02+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/#\\\/schema\\\/person\\\/cb29103654715f4813054eae4c7d0c00\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/uk-outdoor-digital-signage-continues-to-thrive\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/uk-outdoor-digital-signage-continues-to-thrive\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/uk-outdoor-digital-signage-continues-to-thrive\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"UK Outdoor Digital Signage Continues to Thrive\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/#website\",\"url\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/\",\"name\":\"Armagard UK\",\"description\":\"Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/#\\\/schema\\\/person\\\/cb29103654715f4813054eae4c7d0c00\",\"name\":\"Richard N Williams\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/df82c4261422c11b3b0595e055bd95cb0e9216db703ece063245ab380af5f8f2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/df82c4261422c11b3b0595e055bd95cb0e9216db703ece063245ab380af5f8f2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/df82c4261422c11b3b0595e055bd95cb0e9216db703ece063245ab380af5f8f2?s=96&d=mm&r=g\",\"caption\":\"Richard N Williams\"},\"description\":\"Richard N Williams is a writer and journalist based in Birmingham, UK. He has many years of experience writing about all aspects of the internet and digital technology. He is the author of several technology related books and his articles have appeared in various publications, trade magazines and online journals.\",\"url\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/author\\\/richardnwilliams\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"UK Outdoor Digital Signage Continues to Thrive - Armagard UK","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.armagard.co.uk\/news\/uk-outdoor-digital-signage-continues-to-thrive\/","og_locale":"en_GB","og_type":"article","og_title":"UK Outdoor Digital Signage Continues to Thrive - Armagard UK","og_description":"While nobody can deny that digital out of home (Dooh) is continuing to grow, this growth is slowing down in the indoor market as indoor advertisers are reaching a zenith. There is, after-all, only a limited amount of space where screens can be situated and digital indoor, in many towns and cities, is ubiquitous. The [&hellip;]","og_url":"https:\/\/www.armagard.co.uk\/news\/uk-outdoor-digital-signage-continues-to-thrive\/","og_site_name":"Armagard UK","article_published_time":"2010-12-28T10:05:37+00:00","article_modified_time":"2014-01-21T17:29:02+00:00","author":"Richard N Williams","twitter_card":"summary_large_image","twitter_creator":"@armagard","twitter_site":"@armagard","twitter_misc":{"Written by":"Richard N Williams","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.armagard.co.uk\/news\/uk-outdoor-digital-signage-continues-to-thrive\/#article","isPartOf":{"@id":"https:\/\/www.armagard.co.uk\/news\/uk-outdoor-digital-signage-continues-to-thrive\/"},"author":{"name":"Richard N Williams","@id":"https:\/\/www.armagard.co.uk\/news\/#\/schema\/person\/cb29103654715f4813054eae4c7d0c00"},"headline":"UK Outdoor Digital Signage Continues to Thrive","datePublished":"2010-12-28T10:05:37+00:00","dateModified":"2014-01-21T17:29:02+00:00","mainEntityOfPage":{"@id":"https:\/\/www.armagard.co.uk\/news\/uk-outdoor-digital-signage-continues-to-thrive\/"},"wordCount":364,"keywords":["digital outdoor signage","lcd enclosure","outdoor digital signage"],"articleSection":["digital signage enclosure","outdoor advertising"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.armagard.co.uk\/news\/uk-outdoor-digital-signage-continues-to-thrive\/","url":"https:\/\/www.armagard.co.uk\/news\/uk-outdoor-digital-signage-continues-to-thrive\/","name":"UK Outdoor Digital Signage Continues to Thrive - Armagard UK","isPartOf":{"@id":"https:\/\/www.armagard.co.uk\/news\/#website"},"datePublished":"2010-12-28T10:05:37+00:00","dateModified":"2014-01-21T17:29:02+00:00","author":{"@id":"https:\/\/www.armagard.co.uk\/news\/#\/schema\/person\/cb29103654715f4813054eae4c7d0c00"},"breadcrumb":{"@id":"https:\/\/www.armagard.co.uk\/news\/uk-outdoor-digital-signage-continues-to-thrive\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.armagard.co.uk\/news\/uk-outdoor-digital-signage-continues-to-thrive\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.armagard.co.uk\/news\/uk-outdoor-digital-signage-continues-to-thrive\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.armagard.co.uk\/news\/"},{"@type":"ListItem","position":2,"name":"UK Outdoor Digital Signage Continues to Thrive"}]},{"@type":"WebSite","@id":"https:\/\/www.armagard.co.uk\/news\/#website","url":"https:\/\/www.armagard.co.uk\/news\/","name":"Armagard UK","description":"Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.armagard.co.uk\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.armagard.co.uk\/news\/#\/schema\/person\/cb29103654715f4813054eae4c7d0c00","name":"Richard N Williams","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/df82c4261422c11b3b0595e055bd95cb0e9216db703ece063245ab380af5f8f2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/df82c4261422c11b3b0595e055bd95cb0e9216db703ece063245ab380af5f8f2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/df82c4261422c11b3b0595e055bd95cb0e9216db703ece063245ab380af5f8f2?s=96&d=mm&r=g","caption":"Richard N Williams"},"description":"Richard N Williams is a writer and journalist based in Birmingham, UK. He has many years of experience writing about all aspects of the internet and digital technology. He is the author of several technology related books and his articles have appeared in various publications, trade magazines and online journals.","url":"https:\/\/www.armagard.co.uk\/news\/author\/richardnwilliams\/"}]}},"_links":{"self":[{"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/posts\/806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/comments?post=806"}],"version-history":[{"count":0,"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/posts\/806\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/media?parent=806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/categories?post=806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/tags?post=806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}