{"id":775,"date":"2010-11-28T00:01:28","date_gmt":"2010-11-28T00:01:28","guid":{"rendered":"https:\/\/www.armagard.co.uk\/news\/?p=775"},"modified":"2018-05-14T11:55:32","modified_gmt":"2018-05-14T11:55:32","slug":"digital-signage-news-uk-11-25-2010","status":"publish","type":"post","link":"https:\/\/www.armagard.co.uk\/news\/digital-signage-news-uk-11-25-2010\/","title":{"rendered":"Digital Signage News UK 11.25.2010"},"content":{"rendered":"<p><strong> <\/strong><\/p>\n<p><strong>Amscreen Continue to Thrive <\/strong><\/p>\n<p>UK indoor Dooh advertising specialists, Amscreen have announced further deals that see the company go from strength to strength becoming one of the UK\u2019s successful Dooh implementers.<\/p>\n<p>The company, run by Simon Sugar, the son of the BBC Apprentice star and former UK Business Tsar, Sir Lord Alan Sugar, has signed several new deals this month including 100 new screens in leading British stationers, WHsmith; motorway service restaurant chain, Moto arte also implementing 100 Amscreen units, and the company have just announced a deal with Sat Nav makers Tom-Tom, who will provide live traffic feeds to their network of 3,000 screens across the UK.<\/p>\n<p>Following the new deals, Amscreen have cemented themselves as the best of the rest behind advertising leaders Clear Channel, Ocean and JC Decaux. With screens in many petrol forecourts, conveniences stores,\u00a0 in leisure and travel industries, it also has a healthcare sector run by 2009 Apprentice winner Yasmina Siadatan.<\/p>\n<p><strong>Hello Celebrate the Royal Engagement Using Outdoor Digital Signage<\/strong><\/p>\n<p>Celebrity news and perennial royal watchers Hello have congratulated newly betrothed Prince Williams and Kate Middleton with an <a href=\"https:\/\/www.armagard.com\">outdoor digital signage<\/a> campaign.<\/p>\n<p>The magazine is advertising their latest issue which commemorates the royal engagement using 50 JC Decaux outdoor screens in central London.<\/p>\n<p><strong> <\/strong><\/p>\n<p><strong>Upside Advertising \u2013 a gimmick Dooh could do without?<\/strong><\/p>\n<p>UK utility company British Gas have also hired JC Decaux screens to run their latest advertising campaign \u2013 with upside down content.<\/p>\n<p>The electricity and gas suppliers are running upside down advertisements in 17 UK railway stations to match their new promotional slogan: \u201cBeing without heating or hot water can turn your world upside down.\u201d<\/p>\n<p>While this is a unique approach in the world of digital signage, upside content is a notorious gimmick long ago prohibited in the world of print media. While upside content works when only used rarely \u2013 the quirkiness causing people to take notice of it \u2013 it can soon lead to a plethora of upside adverts as people attempt to copy the sucess, and people will soon get bored twisting their head to try and read them.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amscreen Continue to Thrive UK indoor Dooh advertising specialists, Amscreen have announced further deals that see the company go from strength to strength becoming one of the UK\u2019s successful Dooh implementers. The company, run by Simon Sugar, the son of the BBC Apprentice star and former UK Business Tsar, Sir Lord Alan Sugar, has signed [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,140,128],"tags":[206],"class_list":["post-775","post","type-post","status-publish","format-standard","hentry","category-digital-signage","category-news","category-outdoor-advertising","tag-digital-signage-news-uk"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Signage News UK 11.25.2010 - Armagard UK<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.armagard.co.uk\/news\/digital-signage-news-uk-11-25-2010\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Signage News UK 11.25.2010 - Armagard UK\" \/>\n<meta property=\"og:description\" content=\"Amscreen Continue to Thrive UK indoor Dooh advertising specialists, Amscreen have announced further deals that see the company go from strength to strength becoming one of the UK\u2019s successful Dooh implementers. The company, run by Simon Sugar, the son of the BBC Apprentice star and former UK Business Tsar, Sir Lord Alan Sugar, has signed [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.armagard.co.uk\/news\/digital-signage-news-uk-11-25-2010\/\" \/>\n<meta property=\"og:site_name\" content=\"Armagard UK\" \/>\n<meta property=\"article:published_time\" content=\"2010-11-28T00:01:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-05-14T11:55:32+00:00\" \/>\n<meta name=\"author\" content=\"Richard N Williams\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@armagard\" \/>\n<meta name=\"twitter:site\" content=\"@armagard\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Richard N Williams\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/digital-signage-news-uk-11-25-2010\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/digital-signage-news-uk-11-25-2010\\\/\"},\"author\":{\"name\":\"Richard N Williams\",\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/#\\\/schema\\\/person\\\/cb29103654715f4813054eae4c7d0c00\"},\"headline\":\"Digital Signage News UK 11.25.2010\",\"datePublished\":\"2010-11-28T00:01:28+00:00\",\"dateModified\":\"2018-05-14T11:55:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/digital-signage-news-uk-11-25-2010\\\/\"},\"wordCount\":345,\"keywords\":[\"digital signage news uk\"],\"articleSection\":[\"digital signage\",\"news\",\"outdoor advertising\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/digital-signage-news-uk-11-25-2010\\\/\",\"url\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/digital-signage-news-uk-11-25-2010\\\/\",\"name\":\"Digital Signage News UK 11.25.2010 - Armagard UK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/#website\"},\"datePublished\":\"2010-11-28T00:01:28+00:00\",\"dateModified\":\"2018-05-14T11:55:32+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/#\\\/schema\\\/person\\\/cb29103654715f4813054eae4c7d0c00\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/digital-signage-news-uk-11-25-2010\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/digital-signage-news-uk-11-25-2010\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/digital-signage-news-uk-11-25-2010\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digital Signage News UK 11.25.2010\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/#website\",\"url\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/\",\"name\":\"Armagard UK\",\"description\":\"Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/#\\\/schema\\\/person\\\/cb29103654715f4813054eae4c7d0c00\",\"name\":\"Richard N Williams\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/df82c4261422c11b3b0595e055bd95cb0e9216db703ece063245ab380af5f8f2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/df82c4261422c11b3b0595e055bd95cb0e9216db703ece063245ab380af5f8f2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/df82c4261422c11b3b0595e055bd95cb0e9216db703ece063245ab380af5f8f2?s=96&d=mm&r=g\",\"caption\":\"Richard N Williams\"},\"description\":\"Richard N Williams is a writer and journalist based in Birmingham, UK. He has many years of experience writing about all aspects of the internet and digital technology. He is the author of several technology related books and his articles have appeared in various publications, trade magazines and online journals.\",\"url\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/author\\\/richardnwilliams\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digital Signage News UK 11.25.2010 - Armagard UK","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.armagard.co.uk\/news\/digital-signage-news-uk-11-25-2010\/","og_locale":"en_GB","og_type":"article","og_title":"Digital Signage News UK 11.25.2010 - Armagard UK","og_description":"Amscreen Continue to Thrive UK indoor Dooh advertising specialists, Amscreen have announced further deals that see the company go from strength to strength becoming one of the UK\u2019s successful Dooh implementers. The company, run by Simon Sugar, the son of the BBC Apprentice star and former UK Business Tsar, Sir Lord Alan Sugar, has signed [&hellip;]","og_url":"https:\/\/www.armagard.co.uk\/news\/digital-signage-news-uk-11-25-2010\/","og_site_name":"Armagard UK","article_published_time":"2010-11-28T00:01:28+00:00","article_modified_time":"2018-05-14T11:55:32+00:00","author":"Richard N Williams","twitter_card":"summary_large_image","twitter_creator":"@armagard","twitter_site":"@armagard","twitter_misc":{"Written by":"Richard N Williams","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.armagard.co.uk\/news\/digital-signage-news-uk-11-25-2010\/#article","isPartOf":{"@id":"https:\/\/www.armagard.co.uk\/news\/digital-signage-news-uk-11-25-2010\/"},"author":{"name":"Richard N Williams","@id":"https:\/\/www.armagard.co.uk\/news\/#\/schema\/person\/cb29103654715f4813054eae4c7d0c00"},"headline":"Digital Signage News UK 11.25.2010","datePublished":"2010-11-28T00:01:28+00:00","dateModified":"2018-05-14T11:55:32+00:00","mainEntityOfPage":{"@id":"https:\/\/www.armagard.co.uk\/news\/digital-signage-news-uk-11-25-2010\/"},"wordCount":345,"keywords":["digital signage news uk"],"articleSection":["digital signage","news","outdoor advertising"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.armagard.co.uk\/news\/digital-signage-news-uk-11-25-2010\/","url":"https:\/\/www.armagard.co.uk\/news\/digital-signage-news-uk-11-25-2010\/","name":"Digital Signage News UK 11.25.2010 - Armagard UK","isPartOf":{"@id":"https:\/\/www.armagard.co.uk\/news\/#website"},"datePublished":"2010-11-28T00:01:28+00:00","dateModified":"2018-05-14T11:55:32+00:00","author":{"@id":"https:\/\/www.armagard.co.uk\/news\/#\/schema\/person\/cb29103654715f4813054eae4c7d0c00"},"breadcrumb":{"@id":"https:\/\/www.armagard.co.uk\/news\/digital-signage-news-uk-11-25-2010\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.armagard.co.uk\/news\/digital-signage-news-uk-11-25-2010\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.armagard.co.uk\/news\/digital-signage-news-uk-11-25-2010\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.armagard.co.uk\/news\/"},{"@type":"ListItem","position":2,"name":"Digital Signage News UK 11.25.2010"}]},{"@type":"WebSite","@id":"https:\/\/www.armagard.co.uk\/news\/#website","url":"https:\/\/www.armagard.co.uk\/news\/","name":"Armagard UK","description":"Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.armagard.co.uk\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.armagard.co.uk\/news\/#\/schema\/person\/cb29103654715f4813054eae4c7d0c00","name":"Richard N Williams","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/df82c4261422c11b3b0595e055bd95cb0e9216db703ece063245ab380af5f8f2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/df82c4261422c11b3b0595e055bd95cb0e9216db703ece063245ab380af5f8f2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/df82c4261422c11b3b0595e055bd95cb0e9216db703ece063245ab380af5f8f2?s=96&d=mm&r=g","caption":"Richard N Williams"},"description":"Richard N Williams is a writer and journalist based in Birmingham, UK. He has many years of experience writing about all aspects of the internet and digital technology. He is the author of several technology related books and his articles have appeared in various publications, trade magazines and online journals.","url":"https:\/\/www.armagard.co.uk\/news\/author\/richardnwilliams\/"}]}},"_links":{"self":[{"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/posts\/775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/comments?post=775"}],"version-history":[{"count":0,"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/posts\/775\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/media?parent=775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/categories?post=775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/tags?post=775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}