{"id":694,"date":"2010-09-02T09:00:40","date_gmt":"2010-09-02T09:00:40","guid":{"rendered":"https:\/\/www.armagard.co.uk\/news\/?p=694"},"modified":"2014-01-21T17:29:26","modified_gmt":"2014-01-21T17:29:26","slug":"advertising-with-outdoor-digital-a-growing-media","status":"publish","type":"post","link":"https:\/\/www.armagard.co.uk\/news\/advertising-with-outdoor-digital-a-growing-media\/","title":{"rendered":"Advertising with Outdoor Digital Signage &#8211; A Growing Media"},"content":{"rendered":"<p><a href=\"https:\/\/www.armagard.co.uk\/outdoor-digital-signage\/outdoor-digital-signage.html\">Outdoor Digital Signage<\/a> is one of only two forms of advertising that is still growing in the UK (the other being mobile advertising) according to the <a href=\"https:\/\/www.oaa.org.uk\/\">Outdoor Advertising Association<\/a> (OAA).<\/p>\n<p>This is possibly due to outdoor digital signage not only being more engaging to consumers compared to traditional static media but it is also perhaps the only advertising sector that is not completely saturated so it becomes even more attractive to advertisers because of the lack of competition.<\/p>\n<p>But there are other benefits to outdoor digital signage and it is not just advertisers and retailers that are finding outdoor displays and screen useful. Churches, schools and other public buildings are utilising <a href=\"https:\/\/www.armagard.co.uk\/tv\/outdoor-tv.html\">outdoor digital displays<\/a> to provide information as the advantages of such a media far outweigh the alternatives.<\/p>\n<p><strong>Advantages of Using Outdoor Digital Signage<\/strong><\/p>\n<ul>\n<li>Remote uploading \u2013 Unlike other forms of outdoor advertising, digital outdoor signage enables content to be uploaded remotely. This means that ad agencies do not need to pay a technician to change content every fortnight but that advertising content can be changed more frequently and even scheduled for specific times and events \u2013 making advertising more targeted. For non-advertisers this is also allows important information to be uploaded in real-time which means important messages can be passed on almost immediately.<\/li>\n<\/ul>\n<ul>\n<li>Multiple content on a single screen \u2013 while the old six sheet outdoor advertising displays could revolve six different adverts on the same space, with outdoor digital signage the number of advertisements on a single screen can be unlimited.<\/li>\n<li>Modernity \u2013 and perhaps another factor that is helping to make outdoor digital signage a growing media is the modern and contemporary feel a digital screen provides compared to other outdoor advertising methods. This raises the profile of businesses and locations.<\/li>\n<\/ul>\n<p>As more and more people get involved in the outdoor digital signage market then the less attractive the market may become \u2013 not least because the newness and uniqueness of outdoor digital signage will slowly wear away and the competition will inevitably increase; so if you are thinking in embarking in <a href=\"https:\/\/www.armagard.co.uk\/lcd-enclosure\/lcd-enclosure.html\">outdoor digital signage<\/a> perhaps now is as good a time as any.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Outdoor Digital Signage is one of only two forms of advertising that is still growing in the UK (the other being mobile advertising) according to the Outdoor Advertising Association (OAA). This is possibly due to outdoor digital signage not only being more engaging to consumers compared to traditional static media but it is also perhaps [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,17,18,128],"tags":[70,493,494,501],"class_list":["post-694","post","type-post","status-publish","format-standard","hentry","category-digital-signage","category-lcd-enclosure","category-monitor-enclosure","category-outdoor-advertising","tag-lcd-cabinet","tag-lcd-enclosure","tag-monitor-enclosure","tag-outdoor-digital-signage"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Advertising with Outdoor Digital Signage - A Growing Media - Armagard UK<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.armagard.co.uk\/news\/advertising-with-outdoor-digital-a-growing-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advertising with Outdoor Digital Signage - A Growing Media - Armagard UK\" \/>\n<meta property=\"og:description\" content=\"Outdoor Digital Signage is one of only two forms of advertising that is still growing in the UK (the other being mobile advertising) according to the Outdoor Advertising Association (OAA). 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