{"id":690,"date":"2010-08-24T01:12:15","date_gmt":"2010-08-24T01:12:15","guid":{"rendered":"https:\/\/www.armagard.co.uk\/news\/?p=690"},"modified":"2014-01-21T17:29:27","modified_gmt":"2014-01-21T17:29:27","slug":"outdoor-digital-signage-avoiding-the-high-costs","status":"publish","type":"post","link":"https:\/\/www.armagard.co.uk\/news\/outdoor-digital-signage-avoiding-the-high-costs\/","title":{"rendered":"Outdoor Digital Signage &#8211; Avoiding the High Costs"},"content":{"rendered":"<p>There are many advantages to using <a href=\"https:\/\/www.armagard.co.uk\">outdoor screens for digital signage<\/a>:<\/p>\n<ul>\n<li>The audience figures are higher than an indoor campaign<\/li>\n<li>There is less digital signage competition<\/li>\n<li>It is noticeable to commuters, bus passengers and car drivers<\/li>\n<\/ul>\n<p>But there are disadvantages too, mainly in the cost of installing a screen outdoors and ensuring it will operate in any weather conditions. <a href=\"https:\/\/www.armagard.co.uk\/outdoor-digital-signage\/outdoor-digital-signage.html\">Outdoor digital signage<\/a> is also more vulnerable to vandalism which too can induce additional costs as the repair and maintenance of such screens is often higher.<\/p>\n<p>With such high overheads and a difficulty in being able to establish a ROI (return on investment) it is no surprise that many potential installers are put off \u2013 despite the advantages to using outdoor digital signage.<\/p>\n<p>So reducing the initial costs of an outdoor screen can go a long way in helping to convince people that an outdoor digital signage campaign is worthwhile.<\/p>\n<p><strong>Outdoor LCD enclosures<\/strong><\/p>\n<p>One method of drastically reducing the cost of outdoor digital signage is to employ w<a href=\"https:\/\/www.armagard.co.uk\/lcd-enclosure\/lcd-enclosure.html\">eatherproof LCD enclosures<\/a> instead of investing in highly expensive outdoor screens. Not only do LCD enclosures offer the same weatherproof protection as an outdoor LCD TV but they also offer a certain level of vandalism protection \u2013 crucial for outdoor and unsupervised locations.<\/p>\n<p>LCD enclosures also reduce the need for maintenance as the inside of an enclosure is the optimum operating condition for an LCD screen. It also keeps away things like airborne debris and dust \u2013 other factors that often contribute to failure of an LCD screen. This all means there is less likelihood of needing to repair the screen and it also means that you can extend the life of the TV screen, often past the manufacturer\u2019s estimates.<\/p>\n<p>As <a href=\"https:\/\/www.lcd-enclosure.com\">LCD enclosures<\/a> prevent the need for expensive outdoor screens which are often five to ten times the combined price of a commercial grade screen and the LCD enclosure, and also lengthen the life of a screen it means the initial investment is drastically reduced \u2013 making outdoor digital signage more of a tempting advertising medium.<\/p>\n<p>\ufeff<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are many advantages to using outdoor screens for digital signage: The audience figures are higher than an indoor campaign There is less digital signage competition It is noticeable to commuters, bus passengers and car drivers But there are disadvantages too, mainly in the cost of installing a screen outdoors and ensuring it will operate [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,8,17,128],"tags":[35,493,71,494,501],"class_list":["post-690","post","type-post","status-publish","format-standard","hentry","category-digital-signage","category-display-enclosure","category-lcd-enclosure","category-outdoor-advertising","tag-digital-outdoor-signage","tag-lcd-enclosure","tag-lcd-enclosures","tag-monitor-enclosure","tag-outdoor-digital-signage"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Outdoor Digital Signage - Avoiding the High Costs - Armagard UK<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.armagard.co.uk\/news\/outdoor-digital-signage-avoiding-the-high-costs\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Outdoor Digital Signage - Avoiding the High Costs - Armagard UK\" \/>\n<meta property=\"og:description\" content=\"There are many advantages to using outdoor screens for digital signage: The audience figures are higher than an indoor campaign There is less digital signage competition It is noticeable to commuters, bus passengers and car drivers But there are disadvantages too, mainly in the cost of installing a screen outdoors and ensuring it will operate [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.armagard.co.uk\/news\/outdoor-digital-signage-avoiding-the-high-costs\/\" \/>\n<meta property=\"og:site_name\" content=\"Armagard UK\" \/>\n<meta property=\"article:published_time\" content=\"2010-08-24T01:12:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-01-21T17:29:27+00:00\" \/>\n<meta name=\"author\" content=\"Richard N Williams\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@armagard\" \/>\n<meta name=\"twitter:site\" content=\"@armagard\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Richard N Williams\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/outdoor-digital-signage-avoiding-the-high-costs\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/outdoor-digital-signage-avoiding-the-high-costs\\\/\"},\"author\":{\"name\":\"Richard N Williams\",\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/#\\\/schema\\\/person\\\/cb29103654715f4813054eae4c7d0c00\"},\"headline\":\"Outdoor Digital Signage &#8211; 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