{"id":673,"date":"2010-08-12T08:15:02","date_gmt":"2010-08-12T08:15:02","guid":{"rendered":"https:\/\/www.armagard.co.uk\/news\/?p=673"},"modified":"2014-01-21T17:29:27","modified_gmt":"2014-01-21T17:29:27","slug":"challenges-of-outdoor-displays","status":"publish","type":"post","link":"https:\/\/www.armagard.co.uk\/news\/challenges-of-outdoor-displays\/","title":{"rendered":"Challenges of Outdoor Displays"},"content":{"rendered":"<p>Outdoor displays are increasing in popularity due to the benefits of using an LCD screens; in comparison with traditional methods of providing information or marketing, which far outweigh the initial overheads of implementing outdoor screens.<\/p>\n<p>The challenges involved with outdoor digital signage are quite numerous: weather protection, temperature control, coping with direct sunlight and anti-vandalism measures. But these are not the only challenges involved with <a href=\"https:\/\/www.armagard.co.uk\/outdoor-digital-signage\/outdoor-digital-signage.html\">outdoor digital signage<\/a> and outdoor displays.<\/p>\n<p><strong>Location<\/strong><\/p>\n<p>Location is crucial for an outdoor display as it is for any other digital signage. There is no point investing in screens and content if the displays are placed in a location where they are not clearly visible or noticeable. With outdoor displays this can be even more challenging as viewers of a display can be travelling in all manner of fashion: on foot, on buses and in motor cars.<\/p>\n<p>Knowing where the audience is will be is a key part of assessing the location of the outdoor display.<\/p>\n<p><strong>Position<\/strong><\/p>\n<p>Once the location is assigned, the position of the screen also needs to be worked out. For positioning there are two key areas to think about:<\/p>\n<ul>\n<li>Height<\/li>\n<li>Angle<\/li>\n<\/ul>\n<p>Height \u2013 The height a screen is placed can make a huge impact on viewership. Too high and it can be unnoticed as people, particularly in outdoor areas, don\u2019t tend to look up as they are walking about.<\/p>\n<p><a href=\"https:\/\/www.armagard.co.uk\/digital-signage\/\">Floor standing outdoor digital signage<\/a> screens are mostly utilized in outdoor areas as they allow the screen to be placed at eye-level and are more obtrusive \u2013 forcing people to look as they walk around. Of course a free-standing <a href=\"https:\/\/www.armagard.co.uk\/\">digital signage screen<\/a> takes up space so is not always practical. However, there are other methods of mounting screens at eye-level \u2013 such as pole mounted screens.<\/p>\n<p>Angle of the screen \u2013 is another consideration that can improve viewership, particularly if the screen is ceiling mounted. Positing the screen so it faces the oncoming audience will do a lot to ensure they are seen. The angle can also help with the perennial battle of direct sunlight which can be a major factor in affecting screen brightness.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Outdoor displays are increasing in popularity due to the benefits of using an LCD screens; in comparison with traditional methods of providing information or marketing, which far outweigh the initial overheads of implementing outdoor screens. The challenges involved with outdoor digital signage are quite numerous: weather protection, temperature control, coping with direct sunlight and anti-vandalism [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[156,7,17,128],"tags":[68,493,71,501],"class_list":["post-673","post","type-post","status-publish","format-standard","hentry","category-digital-poster","category-digital-signage","category-lcd-enclosure","category-outdoor-advertising","tag-ip65","tag-lcd-enclosure","tag-lcd-enclosures","tag-outdoor-digital-signage"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Challenges of Outdoor Displays  - Armagard UK<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.armagard.co.uk\/news\/challenges-of-outdoor-displays\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Challenges of Outdoor Displays  - Armagard UK\" \/>\n<meta property=\"og:description\" content=\"Outdoor displays are increasing in popularity due to the benefits of using an LCD screens; in comparison with traditional methods of providing information or marketing, which far outweigh the initial overheads of implementing outdoor screens. The challenges involved with outdoor digital signage are quite numerous: weather protection, temperature control, coping with direct sunlight and anti-vandalism [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.armagard.co.uk\/news\/challenges-of-outdoor-displays\/\" \/>\n<meta property=\"og:site_name\" content=\"Armagard UK\" \/>\n<meta property=\"article:published_time\" content=\"2010-08-12T08:15:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-01-21T17:29:27+00:00\" \/>\n<meta name=\"author\" content=\"Richard N Williams\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@armagard\" \/>\n<meta name=\"twitter:site\" content=\"@armagard\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Richard N Williams\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/challenges-of-outdoor-displays\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/challenges-of-outdoor-displays\\\/\"},\"author\":{\"name\":\"Richard N Williams\",\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/#\\\/schema\\\/person\\\/cb29103654715f4813054eae4c7d0c00\"},\"headline\":\"Challenges of Outdoor Displays\",\"datePublished\":\"2010-08-12T08:15:02+00:00\",\"dateModified\":\"2014-01-21T17:29:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/challenges-of-outdoor-displays\\\/\"},\"wordCount\":354,\"keywords\":[\"ip65\",\"lcd enclosure\",\"lcd enclosures\",\"outdoor digital signage\"],\"articleSection\":[\"digital poster\",\"digital signage\",\"lcd enclosure\",\"outdoor advertising\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/challenges-of-outdoor-displays\\\/\",\"url\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/challenges-of-outdoor-displays\\\/\",\"name\":\"Challenges of Outdoor Displays - Armagard UK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/#website\"},\"datePublished\":\"2010-08-12T08:15:02+00:00\",\"dateModified\":\"2014-01-21T17:29:27+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/#\\\/schema\\\/person\\\/cb29103654715f4813054eae4c7d0c00\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/challenges-of-outdoor-displays\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/challenges-of-outdoor-displays\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/challenges-of-outdoor-displays\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Challenges of Outdoor Displays\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/#website\",\"url\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/\",\"name\":\"Armagard UK\",\"description\":\"Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/#\\\/schema\\\/person\\\/cb29103654715f4813054eae4c7d0c00\",\"name\":\"Richard N Williams\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/df82c4261422c11b3b0595e055bd95cb0e9216db703ece063245ab380af5f8f2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/df82c4261422c11b3b0595e055bd95cb0e9216db703ece063245ab380af5f8f2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/df82c4261422c11b3b0595e055bd95cb0e9216db703ece063245ab380af5f8f2?s=96&d=mm&r=g\",\"caption\":\"Richard N Williams\"},\"description\":\"Richard N Williams is a writer and journalist based in Birmingham, UK. He has many years of experience writing about all aspects of the internet and digital technology. He is the author of several technology related books and his articles have appeared in various publications, trade magazines and online journals.\",\"url\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/author\\\/richardnwilliams\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Challenges of Outdoor Displays  - Armagard UK","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.armagard.co.uk\/news\/challenges-of-outdoor-displays\/","og_locale":"en_GB","og_type":"article","og_title":"Challenges of Outdoor Displays  - Armagard UK","og_description":"Outdoor displays are increasing in popularity due to the benefits of using an LCD screens; in comparison with traditional methods of providing information or marketing, which far outweigh the initial overheads of implementing outdoor screens. The challenges involved with outdoor digital signage are quite numerous: weather protection, temperature control, coping with direct sunlight and anti-vandalism [&hellip;]","og_url":"https:\/\/www.armagard.co.uk\/news\/challenges-of-outdoor-displays\/","og_site_name":"Armagard UK","article_published_time":"2010-08-12T08:15:02+00:00","article_modified_time":"2014-01-21T17:29:27+00:00","author":"Richard N Williams","twitter_card":"summary_large_image","twitter_creator":"@armagard","twitter_site":"@armagard","twitter_misc":{"Written by":"Richard N Williams","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.armagard.co.uk\/news\/challenges-of-outdoor-displays\/#article","isPartOf":{"@id":"https:\/\/www.armagard.co.uk\/news\/challenges-of-outdoor-displays\/"},"author":{"name":"Richard N Williams","@id":"https:\/\/www.armagard.co.uk\/news\/#\/schema\/person\/cb29103654715f4813054eae4c7d0c00"},"headline":"Challenges of Outdoor Displays","datePublished":"2010-08-12T08:15:02+00:00","dateModified":"2014-01-21T17:29:27+00:00","mainEntityOfPage":{"@id":"https:\/\/www.armagard.co.uk\/news\/challenges-of-outdoor-displays\/"},"wordCount":354,"keywords":["ip65","lcd enclosure","lcd enclosures","outdoor digital signage"],"articleSection":["digital poster","digital signage","lcd enclosure","outdoor advertising"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.armagard.co.uk\/news\/challenges-of-outdoor-displays\/","url":"https:\/\/www.armagard.co.uk\/news\/challenges-of-outdoor-displays\/","name":"Challenges of Outdoor Displays - Armagard UK","isPartOf":{"@id":"https:\/\/www.armagard.co.uk\/news\/#website"},"datePublished":"2010-08-12T08:15:02+00:00","dateModified":"2014-01-21T17:29:27+00:00","author":{"@id":"https:\/\/www.armagard.co.uk\/news\/#\/schema\/person\/cb29103654715f4813054eae4c7d0c00"},"breadcrumb":{"@id":"https:\/\/www.armagard.co.uk\/news\/challenges-of-outdoor-displays\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.armagard.co.uk\/news\/challenges-of-outdoor-displays\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.armagard.co.uk\/news\/challenges-of-outdoor-displays\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.armagard.co.uk\/news\/"},{"@type":"ListItem","position":2,"name":"Challenges of Outdoor Displays"}]},{"@type":"WebSite","@id":"https:\/\/www.armagard.co.uk\/news\/#website","url":"https:\/\/www.armagard.co.uk\/news\/","name":"Armagard UK","description":"Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.armagard.co.uk\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.armagard.co.uk\/news\/#\/schema\/person\/cb29103654715f4813054eae4c7d0c00","name":"Richard N Williams","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/df82c4261422c11b3b0595e055bd95cb0e9216db703ece063245ab380af5f8f2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/df82c4261422c11b3b0595e055bd95cb0e9216db703ece063245ab380af5f8f2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/df82c4261422c11b3b0595e055bd95cb0e9216db703ece063245ab380af5f8f2?s=96&d=mm&r=g","caption":"Richard N Williams"},"description":"Richard N Williams is a writer and journalist based in Birmingham, UK. He has many years of experience writing about all aspects of the internet and digital technology. He is the author of several technology related books and his articles have appeared in various publications, trade magazines and online journals.","url":"https:\/\/www.armagard.co.uk\/news\/author\/richardnwilliams\/"}]}},"_links":{"self":[{"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/posts\/673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/comments?post=673"}],"version-history":[{"count":0,"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/posts\/673\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/media?parent=673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/categories?post=673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/tags?post=673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}