{"id":672,"date":"2010-08-10T12:00:15","date_gmt":"2010-08-10T12:00:15","guid":{"rendered":"https:\/\/www.armagard.co.uk\/news\/?p=672"},"modified":"2014-01-21T17:29:27","modified_gmt":"2014-01-21T17:29:27","slug":"outdoor-digital-signage-why","status":"publish","type":"post","link":"https:\/\/www.armagard.co.uk\/news\/outdoor-digital-signage-why\/","title":{"rendered":"Outdoor Digital Signage – Why?"},"content":{"rendered":"

Digital out of home advertising (Dooh<\/a>) is the latest in the advertiser\u2019s tool kit. Digital posters and signage screens are now commonplace in many locations from shopping malls, stores to gas stations and onboard buses.<\/p>\n

Outdoor digital signage<\/a> is also beginning to take hold with LCD displays replacing the conventional posters and billboards along the highways and byways.<\/p>\n

However, the uptake of outdoor digital signage <\/a>has been a lot slower than the indoor sector; the reason for this is because outdoor displays involve a lot more challenges and complications than indoor systems, such as protection against weather, vandalism and temperature \u2013 not too mention coping with direct sunlight.<\/p>\n

Benefits of Outdoor Digital Signage<\/strong><\/p>\n

Despite this reticence to embark in outdoor digital signage, there are a huge amount of benefits in taking a screen outdoors:<\/p>\n

Unlike regular outdoor print advertising, there is no need to send out a technician to paste new content up. Content can be loaded remotely to as many screens as required.<\/p>\n

Versatile \u2013 multiple ad campaigns can be displayed on a single screen with the content rotated at timed intervals<\/p>\n

Higher audience figures \u2013 compared to indoor digital signage the amount of viewers an outdoor screen receives is far higher than for any indoor signage display. Commuters, passers-by and even those in vehicles and on public transport will view an outdoor display.<\/p>\n

Noticeable \u2013 because outdoor digital signage<\/a> has moving images, transitions, bright colours and bold text it is far more eye-catching than regular print posters.<\/p>\n

Flexible – Content can be scheduled or changed for specific times of the day;\u00a0 lunch menus, for instance, can be promoted at midday and then evening meals promoted after five.<\/p>\n

Modern – the aesthetics of outdoor digital signage not only draw the eye but can raise the profile of an area making it look modern and contemporary.<\/p>\n","protected":false},"excerpt":{"rendered":"

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