{"id":670,"date":"2010-08-09T23:00:13","date_gmt":"2010-08-09T23:00:13","guid":{"rendered":"https:\/\/www.armagard.co.uk\/news\/?p=670"},"modified":"2014-01-21T17:29:27","modified_gmt":"2014-01-21T17:29:27","slug":"outdoor-digital-signage-the-future-is-here","status":"publish","type":"post","link":"https:\/\/www.armagard.co.uk\/news\/outdoor-digital-signage-the-future-is-here\/","title":{"rendered":"Outdoor Digital Signage – The Future is Here"},"content":{"rendered":"

Advertisers have always been on top of the latest technological developments and innovations. As soon as a new technology arrives, advertisers are quick to get involved and use it for commercial purposes.<\/p>\n

The internet is a good example, with internet advertising now commonplace but one area where advertisers have really got involved in a big way is the use of modern TV devices such as plasma or LCD screens as digital signage<\/a>.<\/p>\n

From outdoor digital signage<\/a> along the high streets, to indoor screens erected in shops, retail parks and shopping malls. Digital advertising has become an incredibly fast growing industry.
\nAnd as more and more developments and innovations come along, advertisers are keen to take advantage to keep them one step ahead of the competition.<\/p>\n

One such technology being trialled in Japan is the use of facial recognition with digital signage. At the moment, developers hope to be able to target different sexes with tailored adverts but the future possibilities are quite incredible:<\/p>\n

With such technology it may be possible for advertisers to identify individuals and advertisements could then be targeted depending on past sales or experiences; buy a particular product from a store and advertisers may be able to promote similar or connected items whenever you pass one of their facial recognition screens.<\/p>\n

And if this sounds a bit like science fiction you would not be wrong with such technologies having been used in Philip K Dick\u2019s short story Minority Report and the Spielberg film of the same name.
\nAnd while, the potential of such technologies certainly has its use for advertisers and consumers alike, it does pose some questions regarding civil liberties.<\/p>\n

Suppose you happen to buy a surprise gift for your wife, only to have similar products flashed up on screen when you are shopping together \u2013 it would certainly ruin the surprise (And possibly your marriage if the gift wasn\u2019t actually for your wife).<\/p>\n

And with the potential of so much data on our shopping habits being stored by commercial organisations \u2013 there could be real issues in safeguarding this information \u2013 which could be extremely valuable to other commercial organisations, criminals and the state.<\/p>\n","protected":false},"excerpt":{"rendered":"

Advertisers have always been on top of the latest technological developments and innovations. As soon as a new technology arrives, advertisers are quick to get involved and use it for commercial purposes. The internet is a good example, with internet advertising now commonplace but one area where advertisers have really got involved in a big […]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,8,17,128,20],"tags":[493,71,501],"class_list":["post-670","post","type-post","status-publish","format-standard","hentry","category-digital-signage","category-display-enclosure","category-lcd-enclosure","category-outdoor-advertising","category-plasma-enclosure","tag-lcd-enclosure","tag-lcd-enclosures","tag-outdoor-digital-signage"],"yoast_head":"\nOutdoor Digital Signage - The Future is Here - Armagard UK<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.armagard.co.uk\/news\/outdoor-digital-signage-the-future-is-here\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Outdoor Digital Signage - The Future is Here - Armagard UK\" \/>\n<meta property=\"og:description\" content=\"Advertisers have always been on top of the latest technological developments and innovations. As soon as a new technology arrives, advertisers are quick to get involved and use it for commercial purposes. The internet is a good example, with internet advertising now commonplace but one area where advertisers have really got involved in a big […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.armagard.co.uk\/news\/outdoor-digital-signage-the-future-is-here\/\" \/>\n<meta property=\"og:site_name\" content=\"Armagard UK\" \/>\n<meta property=\"article:published_time\" content=\"2010-08-09T23:00:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-01-21T17:29:27+00:00\" \/>\n<meta name=\"author\" content=\"Richard N Williams\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@armagard\" \/>\n<meta name=\"twitter:site\" content=\"@armagard\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Richard N Williams\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/outdoor-digital-signage-the-future-is-here\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/outdoor-digital-signage-the-future-is-here\\\/\"},\"author\":{\"name\":\"Richard N Williams\",\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/#\\\/schema\\\/person\\\/cb29103654715f4813054eae4c7d0c00\"},\"headline\":\"Outdoor Digital Signage – The Future is Here\",\"datePublished\":\"2010-08-09T23:00:13+00:00\",\"dateModified\":\"2014-01-21T17:29:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/outdoor-digital-signage-the-future-is-here\\\/\"},\"wordCount\":366,\"keywords\":[\"lcd enclosure\",\"lcd enclosures\",\"outdoor digital signage\"],\"articleSection\":[\"digital signage\",\"display enclosure\",\"lcd enclosure\",\"outdoor advertising\",\"plasma enclosure\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/outdoor-digital-signage-the-future-is-here\\\/\",\"url\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/outdoor-digital-signage-the-future-is-here\\\/\",\"name\":\"Outdoor Digital Signage - The Future is Here - Armagard UK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/#website\"},\"datePublished\":\"2010-08-09T23:00:13+00:00\",\"dateModified\":\"2014-01-21T17:29:27+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/#\\\/schema\\\/person\\\/cb29103654715f4813054eae4c7d0c00\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/outdoor-digital-signage-the-future-is-here\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/outdoor-digital-signage-the-future-is-here\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/outdoor-digital-signage-the-future-is-here\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Outdoor Digital Signage – The Future is Here\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/#website\",\"url\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/\",\"name\":\"Armagard UK\",\"description\":\"Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/#\\\/schema\\\/person\\\/cb29103654715f4813054eae4c7d0c00\",\"name\":\"Richard N Williams\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/df82c4261422c11b3b0595e055bd95cb0e9216db703ece063245ab380af5f8f2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/df82c4261422c11b3b0595e055bd95cb0e9216db703ece063245ab380af5f8f2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/df82c4261422c11b3b0595e055bd95cb0e9216db703ece063245ab380af5f8f2?s=96&d=mm&r=g\",\"caption\":\"Richard N Williams\"},\"description\":\"Richard N Williams is a writer and journalist based in Birmingham, UK. He has many years of experience writing about all aspects of the internet and digital technology. He is the author of several technology related books and his articles have appeared in various publications, trade magazines and online journals.\",\"url\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/author\\\/richardnwilliams\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Outdoor Digital Signage - The Future is Here - Armagard UK","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.armagard.co.uk\/news\/outdoor-digital-signage-the-future-is-here\/","og_locale":"en_GB","og_type":"article","og_title":"Outdoor Digital Signage - The Future is Here - Armagard UK","og_description":"Advertisers have always been on top of the latest technological developments and innovations. As soon as a new technology arrives, advertisers are quick to get involved and use it for commercial purposes. The internet is a good example, with internet advertising now commonplace but one area where advertisers have really got involved in a big […]","og_url":"https:\/\/www.armagard.co.uk\/news\/outdoor-digital-signage-the-future-is-here\/","og_site_name":"Armagard UK","article_published_time":"2010-08-09T23:00:13+00:00","article_modified_time":"2014-01-21T17:29:27+00:00","author":"Richard N Williams","twitter_card":"summary_large_image","twitter_creator":"@armagard","twitter_site":"@armagard","twitter_misc":{"Written by":"Richard N Williams","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.armagard.co.uk\/news\/outdoor-digital-signage-the-future-is-here\/#article","isPartOf":{"@id":"https:\/\/www.armagard.co.uk\/news\/outdoor-digital-signage-the-future-is-here\/"},"author":{"name":"Richard N Williams","@id":"https:\/\/www.armagard.co.uk\/news\/#\/schema\/person\/cb29103654715f4813054eae4c7d0c00"},"headline":"Outdoor Digital Signage – The Future is Here","datePublished":"2010-08-09T23:00:13+00:00","dateModified":"2014-01-21T17:29:27+00:00","mainEntityOfPage":{"@id":"https:\/\/www.armagard.co.uk\/news\/outdoor-digital-signage-the-future-is-here\/"},"wordCount":366,"keywords":["lcd enclosure","lcd enclosures","outdoor digital signage"],"articleSection":["digital signage","display enclosure","lcd enclosure","outdoor advertising","plasma enclosure"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.armagard.co.uk\/news\/outdoor-digital-signage-the-future-is-here\/","url":"https:\/\/www.armagard.co.uk\/news\/outdoor-digital-signage-the-future-is-here\/","name":"Outdoor Digital Signage - The Future is Here - Armagard UK","isPartOf":{"@id":"https:\/\/www.armagard.co.uk\/news\/#website"},"datePublished":"2010-08-09T23:00:13+00:00","dateModified":"2014-01-21T17:29:27+00:00","author":{"@id":"https:\/\/www.armagard.co.uk\/news\/#\/schema\/person\/cb29103654715f4813054eae4c7d0c00"},"breadcrumb":{"@id":"https:\/\/www.armagard.co.uk\/news\/outdoor-digital-signage-the-future-is-here\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.armagard.co.uk\/news\/outdoor-digital-signage-the-future-is-here\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.armagard.co.uk\/news\/outdoor-digital-signage-the-future-is-here\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.armagard.co.uk\/news\/"},{"@type":"ListItem","position":2,"name":"Outdoor Digital Signage – The Future is Here"}]},{"@type":"WebSite","@id":"https:\/\/www.armagard.co.uk\/news\/#website","url":"https:\/\/www.armagard.co.uk\/news\/","name":"Armagard UK","description":"Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.armagard.co.uk\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.armagard.co.uk\/news\/#\/schema\/person\/cb29103654715f4813054eae4c7d0c00","name":"Richard N Williams","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/df82c4261422c11b3b0595e055bd95cb0e9216db703ece063245ab380af5f8f2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/df82c4261422c11b3b0595e055bd95cb0e9216db703ece063245ab380af5f8f2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/df82c4261422c11b3b0595e055bd95cb0e9216db703ece063245ab380af5f8f2?s=96&d=mm&r=g","caption":"Richard N Williams"},"description":"Richard N Williams is a writer and journalist based in Birmingham, UK. He has many years of experience writing about all aspects of the internet and digital technology. He is the author of several technology related books and his articles have appeared in various publications, trade magazines and online journals.","url":"https:\/\/www.armagard.co.uk\/news\/author\/richardnwilliams\/"}]}},"_links":{"self":[{"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/posts\/670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/comments?post=670"}],"version-history":[{"count":0,"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/posts\/670\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/media?parent=670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/categories?post=670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/tags?post=670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}