{"id":629,"date":"2010-06-24T11:29:45","date_gmt":"2010-06-24T11:29:45","guid":{"rendered":"https:\/\/www.armagard.co.uk\/news\/?p=629"},"modified":"2014-01-21T17:29:29","modified_gmt":"2014-01-21T17:29:29","slug":"digital-signage-and-the-problems-of-vandalism","status":"publish","type":"post","link":"https:\/\/www.armagard.co.uk\/news\/digital-signage-and-the-problems-of-vandalism\/","title":{"rendered":"Digital Signage – and the problems of Vandalism"},"content":{"rendered":"

Digital signage is a fast growing industry. However, its success, rooted in its ability to display messages to large audiences and being more attractive and engaging to passers-by is also one of the reasons why this new medium is developing some controversy.<\/p>\n

Not everyone is a fan of digital signage and it has even seen some quite militant opposition to it. In the Paris Metro, plans have been underway for a mass digital signage campaign since 2009.<\/p>\n

However, when the company responsible for installing the screens, placed four test devices in the Metro which were immediately vandalised<\/a> \u2013 partly by anti-advertising campaigners who object to the signs on grounds of civil liberties.<\/p>\n

Plans are still underway to place the digital screens in the Paris Metro, however, with the threat of constant vandalism, they may well find the project will never get off the ground properly or have a hope of achieving a return on investment \u2013 especially if the displays are continually getting vandalised.<\/p>\n

Vandalism as a General Problem<\/strong><\/p>\n

Vandalism is common problems for digital displays in public areas, particularly outdoor digital signage<\/a> and screens left unattended.<\/p>\n

Vandalism causes a double whammy when it comes to getting back a return on your investment. Not only does it often lead to having to replace the signage display, provoking extra cost, but also when the display is out of commission it is not generating awareness.<\/p>\n

Protecting against Vandalism<\/strong><\/p>\n

Vandalism protection is therefore essential for many digital advertising applications \u2013 especially outdoor digital signage<\/a>.<\/p>\n

There are two areas that protection should be centred around:<\/p>\n

\u2022 Protecting the screen
\n\u2022 Protecting the display device<\/p>\n

Screen protection requires some sort of shatterproof screen across the actual LCD or plasma screen. This should prevent the smashing of the screen \u2013 perhaps the most vulnerable area of a modern flatscreen device.<\/p>\n

The entire LCD TV (or plasma) – if vulnerable to damage by vandals – also needs protection. A steel LCD enclosure<\/a> or other digital signage enclosure should be considered ensuring the entire device (including media player) can be totally protected from vandalism.<\/p>\n","protected":false},"excerpt":{"rendered":"

Digital signage is a fast growing industry. However, its success, rooted in its ability to display messages to large audiences and being more attractive and engaging to passers-by is also one of the reasons why this new medium is developing some controversy. Not everyone is a fan of digital signage and it has even seen […]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,17,18,145],"tags":[493,71,501,90],"class_list":["post-629","post","type-post","status-publish","format-standard","hentry","category-digital-signage","category-lcd-enclosure","category-monitor-enclosure","category-tv-enclosure","tag-lcd-enclosure","tag-lcd-enclosures","tag-outdoor-digital-signage","tag-outdoor-plasma-enclosure"],"yoast_head":"\nDigital Signage - and the problems of Vandalism - Armagard UK<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.armagard.co.uk\/news\/digital-signage-and-the-problems-of-vandalism\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Signage - and the problems of Vandalism - Armagard UK\" \/>\n<meta property=\"og:description\" content=\"Digital signage is a fast growing industry. However, its success, rooted in its ability to display messages to large audiences and being more attractive and engaging to passers-by is also one of the reasons why this new medium is developing some controversy. Not everyone is a fan of digital signage and it has even seen […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.armagard.co.uk\/news\/digital-signage-and-the-problems-of-vandalism\/\" \/>\n<meta property=\"og:site_name\" content=\"Armagard UK\" \/>\n<meta property=\"article:published_time\" content=\"2010-06-24T11:29:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-01-21T17:29:29+00:00\" \/>\n<meta name=\"author\" content=\"Richard N Williams\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@armagard\" \/>\n<meta name=\"twitter:site\" content=\"@armagard\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Richard N Williams\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/digital-signage-and-the-problems-of-vandalism\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/digital-signage-and-the-problems-of-vandalism\\\/\"},\"author\":{\"name\":\"Richard N Williams\",\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/#\\\/schema\\\/person\\\/cb29103654715f4813054eae4c7d0c00\"},\"headline\":\"Digital Signage – and the problems of Vandalism\",\"datePublished\":\"2010-06-24T11:29:45+00:00\",\"dateModified\":\"2014-01-21T17:29:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/digital-signage-and-the-problems-of-vandalism\\\/\"},\"wordCount\":347,\"keywords\":[\"lcd enclosure\",\"lcd enclosures\",\"outdoor digital signage\",\"outdoor plasma enclosure\"],\"articleSection\":[\"digital signage\",\"lcd enclosure\",\"monitor enclosure\",\"tv enclosure\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/digital-signage-and-the-problems-of-vandalism\\\/\",\"url\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/digital-signage-and-the-problems-of-vandalism\\\/\",\"name\":\"Digital Signage - and the problems of Vandalism - Armagard UK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/#website\"},\"datePublished\":\"2010-06-24T11:29:45+00:00\",\"dateModified\":\"2014-01-21T17:29:29+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/#\\\/schema\\\/person\\\/cb29103654715f4813054eae4c7d0c00\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/digital-signage-and-the-problems-of-vandalism\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/digital-signage-and-the-problems-of-vandalism\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/digital-signage-and-the-problems-of-vandalism\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digital Signage – and the problems of Vandalism\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/#website\",\"url\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/\",\"name\":\"Armagard UK\",\"description\":\"Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/#\\\/schema\\\/person\\\/cb29103654715f4813054eae4c7d0c00\",\"name\":\"Richard N Williams\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/df82c4261422c11b3b0595e055bd95cb0e9216db703ece063245ab380af5f8f2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/df82c4261422c11b3b0595e055bd95cb0e9216db703ece063245ab380af5f8f2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/df82c4261422c11b3b0595e055bd95cb0e9216db703ece063245ab380af5f8f2?s=96&d=mm&r=g\",\"caption\":\"Richard N Williams\"},\"description\":\"Richard N Williams is a writer and journalist based in Birmingham, UK. He has many years of experience writing about all aspects of the internet and digital technology. He is the author of several technology related books and his articles have appeared in various publications, trade magazines and online journals.\",\"url\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/author\\\/richardnwilliams\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digital Signage - and the problems of Vandalism - Armagard UK","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.armagard.co.uk\/news\/digital-signage-and-the-problems-of-vandalism\/","og_locale":"en_GB","og_type":"article","og_title":"Digital Signage - and the problems of Vandalism - Armagard UK","og_description":"Digital signage is a fast growing industry. However, its success, rooted in its ability to display messages to large audiences and being more attractive and engaging to passers-by is also one of the reasons why this new medium is developing some controversy. Not everyone is a fan of digital signage and it has even seen […]","og_url":"https:\/\/www.armagard.co.uk\/news\/digital-signage-and-the-problems-of-vandalism\/","og_site_name":"Armagard UK","article_published_time":"2010-06-24T11:29:45+00:00","article_modified_time":"2014-01-21T17:29:29+00:00","author":"Richard N Williams","twitter_card":"summary_large_image","twitter_creator":"@armagard","twitter_site":"@armagard","twitter_misc":{"Written by":"Richard N Williams","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.armagard.co.uk\/news\/digital-signage-and-the-problems-of-vandalism\/#article","isPartOf":{"@id":"https:\/\/www.armagard.co.uk\/news\/digital-signage-and-the-problems-of-vandalism\/"},"author":{"name":"Richard N Williams","@id":"https:\/\/www.armagard.co.uk\/news\/#\/schema\/person\/cb29103654715f4813054eae4c7d0c00"},"headline":"Digital Signage – and the problems of Vandalism","datePublished":"2010-06-24T11:29:45+00:00","dateModified":"2014-01-21T17:29:29+00:00","mainEntityOfPage":{"@id":"https:\/\/www.armagard.co.uk\/news\/digital-signage-and-the-problems-of-vandalism\/"},"wordCount":347,"keywords":["lcd enclosure","lcd enclosures","outdoor digital signage","outdoor plasma enclosure"],"articleSection":["digital signage","lcd enclosure","monitor enclosure","tv enclosure"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.armagard.co.uk\/news\/digital-signage-and-the-problems-of-vandalism\/","url":"https:\/\/www.armagard.co.uk\/news\/digital-signage-and-the-problems-of-vandalism\/","name":"Digital Signage - and the problems of Vandalism - Armagard UK","isPartOf":{"@id":"https:\/\/www.armagard.co.uk\/news\/#website"},"datePublished":"2010-06-24T11:29:45+00:00","dateModified":"2014-01-21T17:29:29+00:00","author":{"@id":"https:\/\/www.armagard.co.uk\/news\/#\/schema\/person\/cb29103654715f4813054eae4c7d0c00"},"breadcrumb":{"@id":"https:\/\/www.armagard.co.uk\/news\/digital-signage-and-the-problems-of-vandalism\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.armagard.co.uk\/news\/digital-signage-and-the-problems-of-vandalism\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.armagard.co.uk\/news\/digital-signage-and-the-problems-of-vandalism\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.armagard.co.uk\/news\/"},{"@type":"ListItem","position":2,"name":"Digital Signage – and the problems of Vandalism"}]},{"@type":"WebSite","@id":"https:\/\/www.armagard.co.uk\/news\/#website","url":"https:\/\/www.armagard.co.uk\/news\/","name":"Armagard UK","description":"Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.armagard.co.uk\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.armagard.co.uk\/news\/#\/schema\/person\/cb29103654715f4813054eae4c7d0c00","name":"Richard N Williams","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/df82c4261422c11b3b0595e055bd95cb0e9216db703ece063245ab380af5f8f2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/df82c4261422c11b3b0595e055bd95cb0e9216db703ece063245ab380af5f8f2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/df82c4261422c11b3b0595e055bd95cb0e9216db703ece063245ab380af5f8f2?s=96&d=mm&r=g","caption":"Richard N Williams"},"description":"Richard N Williams is a writer and journalist based in Birmingham, UK. He has many years of experience writing about all aspects of the internet and digital technology. He is the author of several technology related books and his articles have appeared in various publications, trade magazines and online journals.","url":"https:\/\/www.armagard.co.uk\/news\/author\/richardnwilliams\/"}]}},"_links":{"self":[{"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/posts\/629","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/comments?post=629"}],"version-history":[{"count":0,"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/posts\/629\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/media?parent=629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/categories?post=629"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/tags?post=629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}