{"id":622,"date":"2010-06-16T03:00:38","date_gmt":"2010-06-16T03:00:38","guid":{"rendered":"https:\/\/www.armagard.co.uk\/news\/?p=622"},"modified":"2014-01-21T17:29:29","modified_gmt":"2014-01-21T17:29:29","slug":"touch-screens-and-digital-signage-the-way-forward-for-retail","status":"publish","type":"post","link":"https:\/\/www.armagard.co.uk\/news\/touch-screens-and-digital-signage-the-way-forward-for-retail\/","title":{"rendered":"Touch Screens and Digital Signage &#8211; the Way Forward for Retail?"},"content":{"rendered":"<p class=\"western\" style=\"font-style: normal;\">Digital signage and advertising has been part and parcel of the retailers marketing tools for some time now.<\/p>\n<p class=\"western\" style=\"font-style: normal;\">Displaying images on LCD screens allows retailers to communicate to prospective customers outside the shop for relatively low cost compared to print, TV or radio advertising. With <a href=\"https:\/\/www.armagard.co.uk\/outdoor-digital-signage\/outdoor-digital-signage.html\">outdoor digital signage<\/a> this range increases too.<\/p>\n<p class=\"western\" style=\"font-style: normal;\">But as digital advertising, even <a href=\"https:\/\/www.lcd-enclosure.com\/\">outdoor digital signage<\/a> is limited. Prospective shoppers can see your message and evaluate your product and\/or price \u2013 but they can\u2019t start the shopping experience.<\/p>\n<p class=\"western\" style=\"font-style: normal;\"><strong>Interactivity<\/strong><\/p>\n<p class=\"western\" style=\"font-style: normal;\">However, with touch screens in place of standard LCD displays you can introduce an interactivity. Potential customers can browse products on the display &#8211; even in an outdoor location \u2013 a long way from the shop or retail premises itself.<\/p>\n<p class=\"western\" style=\"font-style: normal;\">Touchscreens implemented to digital signage can even allow customers to place orders, book tables or get other information a long time before they ever enter the store.<\/p>\n<p class=\"western\" style=\"font-style: normal;\">People are also becoming more and interactive with technology. The Internet and devices like the iPad and iPhone have introduced touch screen technology on a large scale and people are now touch screen literate \u2013 and even expect it (watch any digital signage screen for too long and a child or even an adult will experiment to see if it is touch sensitive).<\/p>\n<p class=\"western\" style=\"font-style: normal;\"><strong>Outdoor touch screen enclosure<\/strong><\/p>\n<p class=\"western\" style=\"font-style: normal;\">And even in outdoor locations touchscreens can be used just as effectively, especially with modern touch screen technology. <a href=\"https:\/\/www.armagard.co.uk\/products\/touch-screen\/waterproof-touchscreen.html\">Outdoor touchscreen enclosures<\/a> and other waterproof touch screen enclosures allow the devices to be used \u2013 almost anywhere \u2013 whilst still providing the face of the touch screen to be just as sensitive.<\/p>\n<p class=\"western\" style=\"font-style: normal;\">And retail is not the only sector that can benefit from touch screen technology. All sorts of information provision can be assisted with touch screen \u2013 such as wayfinding. And <a href=\"https:\/\/www.armagard.co.uk\/\">waterproof touch screens<\/a> are being implemented in all sorts of places for all sorts of purposes from digital signage, advertising and information provision<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital signage and advertising has been part and parcel of the retailers marketing tools for some time now. Displaying images on LCD screens allows retailers to communicate to prospective customers outside the shop for relatively low cost compared to print, TV or radio advertising. With outdoor digital signage this range increases too. But as digital [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,8,128,21],"tags":[493,501,497,104],"class_list":["post-622","post","type-post","status-publish","format-standard","hentry","category-digital-signage","category-display-enclosure","category-outdoor-advertising","category-touch-screen","tag-lcd-enclosure","tag-outdoor-digital-signage","tag-touch-screen","tag-touchscreen"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Touch Screens and Digital Signage - the Way Forward for Retail? - Armagard UK<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.armagard.co.uk\/news\/touch-screens-and-digital-signage-the-way-forward-for-retail\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Touch Screens and Digital Signage - the Way Forward for Retail? - Armagard UK\" \/>\n<meta property=\"og:description\" content=\"Digital signage and advertising has been part and parcel of the retailers marketing tools for some time now. Displaying images on LCD screens allows retailers to communicate to prospective customers outside the shop for relatively low cost compared to print, TV or radio advertising. With outdoor digital signage this range increases too. But as digital [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.armagard.co.uk\/news\/touch-screens-and-digital-signage-the-way-forward-for-retail\/\" \/>\n<meta property=\"og:site_name\" content=\"Armagard UK\" \/>\n<meta property=\"article:published_time\" content=\"2010-06-16T03:00:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-01-21T17:29:29+00:00\" \/>\n<meta name=\"author\" content=\"Richard N Williams\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@armagard\" \/>\n<meta name=\"twitter:site\" content=\"@armagard\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Richard N Williams\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/touch-screens-and-digital-signage-the-way-forward-for-retail\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/touch-screens-and-digital-signage-the-way-forward-for-retail\\\/\"},\"author\":{\"name\":\"Richard N Williams\",\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/#\\\/schema\\\/person\\\/cb29103654715f4813054eae4c7d0c00\"},\"headline\":\"Touch Screens and Digital Signage &#8211; the Way Forward for Retail?\",\"datePublished\":\"2010-06-16T03:00:38+00:00\",\"dateModified\":\"2014-01-21T17:29:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/touch-screens-and-digital-signage-the-way-forward-for-retail\\\/\"},\"wordCount\":328,\"keywords\":[\"lcd enclosure\",\"outdoor digital signage\",\"touch screen\",\"touchscreen\"],\"articleSection\":[\"digital signage\",\"display enclosure\",\"outdoor advertising\",\"touch screen\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/touch-screens-and-digital-signage-the-way-forward-for-retail\\\/\",\"url\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/touch-screens-and-digital-signage-the-way-forward-for-retail\\\/\",\"name\":\"Touch Screens and Digital Signage - the Way Forward for Retail? - Armagard UK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/#website\"},\"datePublished\":\"2010-06-16T03:00:38+00:00\",\"dateModified\":\"2014-01-21T17:29:29+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/#\\\/schema\\\/person\\\/cb29103654715f4813054eae4c7d0c00\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/touch-screens-and-digital-signage-the-way-forward-for-retail\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/touch-screens-and-digital-signage-the-way-forward-for-retail\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/touch-screens-and-digital-signage-the-way-forward-for-retail\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Touch Screens and Digital Signage &#8211; the Way Forward for Retail?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/#website\",\"url\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/\",\"name\":\"Armagard UK\",\"description\":\"Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/#\\\/schema\\\/person\\\/cb29103654715f4813054eae4c7d0c00\",\"name\":\"Richard N Williams\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/df82c4261422c11b3b0595e055bd95cb0e9216db703ece063245ab380af5f8f2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/df82c4261422c11b3b0595e055bd95cb0e9216db703ece063245ab380af5f8f2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/df82c4261422c11b3b0595e055bd95cb0e9216db703ece063245ab380af5f8f2?s=96&d=mm&r=g\",\"caption\":\"Richard N Williams\"},\"description\":\"Richard N Williams is a writer and journalist based in Birmingham, UK. He has many years of experience writing about all aspects of the internet and digital technology. He is the author of several technology related books and his articles have appeared in various publications, trade magazines and online journals.\",\"url\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/author\\\/richardnwilliams\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Touch Screens and Digital Signage - the Way Forward for Retail? - Armagard UK","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.armagard.co.uk\/news\/touch-screens-and-digital-signage-the-way-forward-for-retail\/","og_locale":"en_GB","og_type":"article","og_title":"Touch Screens and Digital Signage - the Way Forward for Retail? - Armagard UK","og_description":"Digital signage and advertising has been part and parcel of the retailers marketing tools for some time now. Displaying images on LCD screens allows retailers to communicate to prospective customers outside the shop for relatively low cost compared to print, TV or radio advertising. With outdoor digital signage this range increases too. But as digital [&hellip;]","og_url":"https:\/\/www.armagard.co.uk\/news\/touch-screens-and-digital-signage-the-way-forward-for-retail\/","og_site_name":"Armagard UK","article_published_time":"2010-06-16T03:00:38+00:00","article_modified_time":"2014-01-21T17:29:29+00:00","author":"Richard N Williams","twitter_card":"summary_large_image","twitter_creator":"@armagard","twitter_site":"@armagard","twitter_misc":{"Written by":"Richard N Williams","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.armagard.co.uk\/news\/touch-screens-and-digital-signage-the-way-forward-for-retail\/#article","isPartOf":{"@id":"https:\/\/www.armagard.co.uk\/news\/touch-screens-and-digital-signage-the-way-forward-for-retail\/"},"author":{"name":"Richard N Williams","@id":"https:\/\/www.armagard.co.uk\/news\/#\/schema\/person\/cb29103654715f4813054eae4c7d0c00"},"headline":"Touch Screens and Digital Signage &#8211; the Way Forward for Retail?","datePublished":"2010-06-16T03:00:38+00:00","dateModified":"2014-01-21T17:29:29+00:00","mainEntityOfPage":{"@id":"https:\/\/www.armagard.co.uk\/news\/touch-screens-and-digital-signage-the-way-forward-for-retail\/"},"wordCount":328,"keywords":["lcd enclosure","outdoor digital signage","touch screen","touchscreen"],"articleSection":["digital signage","display enclosure","outdoor advertising","touch screen"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.armagard.co.uk\/news\/touch-screens-and-digital-signage-the-way-forward-for-retail\/","url":"https:\/\/www.armagard.co.uk\/news\/touch-screens-and-digital-signage-the-way-forward-for-retail\/","name":"Touch Screens and Digital Signage - the Way Forward for Retail? - Armagard UK","isPartOf":{"@id":"https:\/\/www.armagard.co.uk\/news\/#website"},"datePublished":"2010-06-16T03:00:38+00:00","dateModified":"2014-01-21T17:29:29+00:00","author":{"@id":"https:\/\/www.armagard.co.uk\/news\/#\/schema\/person\/cb29103654715f4813054eae4c7d0c00"},"breadcrumb":{"@id":"https:\/\/www.armagard.co.uk\/news\/touch-screens-and-digital-signage-the-way-forward-for-retail\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.armagard.co.uk\/news\/touch-screens-and-digital-signage-the-way-forward-for-retail\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.armagard.co.uk\/news\/touch-screens-and-digital-signage-the-way-forward-for-retail\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.armagard.co.uk\/news\/"},{"@type":"ListItem","position":2,"name":"Touch Screens and Digital Signage &#8211; the Way Forward for Retail?"}]},{"@type":"WebSite","@id":"https:\/\/www.armagard.co.uk\/news\/#website","url":"https:\/\/www.armagard.co.uk\/news\/","name":"Armagard UK","description":"Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.armagard.co.uk\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.armagard.co.uk\/news\/#\/schema\/person\/cb29103654715f4813054eae4c7d0c00","name":"Richard N Williams","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/df82c4261422c11b3b0595e055bd95cb0e9216db703ece063245ab380af5f8f2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/df82c4261422c11b3b0595e055bd95cb0e9216db703ece063245ab380af5f8f2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/df82c4261422c11b3b0595e055bd95cb0e9216db703ece063245ab380af5f8f2?s=96&d=mm&r=g","caption":"Richard N Williams"},"description":"Richard N Williams is a writer and journalist based in Birmingham, UK. He has many years of experience writing about all aspects of the internet and digital technology. He is the author of several technology related books and his articles have appeared in various publications, trade magazines and online journals.","url":"https:\/\/www.armagard.co.uk\/news\/author\/richardnwilliams\/"}]}},"_links":{"self":[{"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/posts\/622","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/comments?post=622"}],"version-history":[{"count":0,"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/posts\/622\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/media?parent=622"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/categories?post=622"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/tags?post=622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}