{"id":602,"date":"2010-05-28T09:00:42","date_gmt":"2010-05-28T09:00:42","guid":{"rendered":"https:\/\/www.armagard.co.uk\/news\/?p=602"},"modified":"2014-01-21T17:29:54","modified_gmt":"2014-01-21T17:29:54","slug":"digital-signage-importance-of-knowing-why","status":"publish","type":"post","link":"https:\/\/www.armagard.co.uk\/news\/digital-signage-importance-of-knowing-why\/","title":{"rendered":"Digital Signage – Importance of Knowing Why"},"content":{"rendered":"

When embarking on a digital signage project, people often ask lots of questions: What type of screen should I use? Where should I place them? What type of content do I need? Is outdoor digital signage<\/a> worth it for me?<\/p>\n

These types of questions are often asked because many of those wishing to get into digital signage are unsure why. Most of the uncertainties about content, technology and location can easily be answered if you know the reason why you wish to embark on a digital signage project in the first place.<\/p>\n

Digital signage has become a bandwagon that many people have jumped on without a clear purpose and that needs to be decided a long time before you tart planning a campaign.<\/p>\n

Reasons to Embark on Digital Signage<\/strong><\/p>\n

Having a clearly defined purpose for what you want to achieve with digital signage is highly important and there are many different reasons why people are choosing this technology:<\/p>\n

\u2022 To raise brand awareness
\n\u2022 Advertising
\n\u2022 To provide a modern feel
\n\u2022 Information provision<\/p>\n

Making the choices<\/strong><\/p>\n

Once you have a clearly defined purpose then the rest of the decisions involved in choosing a digital signage start to become clearer. For instance if you wish to advertise a particular product line then you can address where the best location would be and the type of content required.<\/p>\n

This may differ to say an advertising campaign for an entire store or brand where perhaps an outdoor digital signage<\/a> campaign would make more sense than a screen in a frontage window and this of course will affect the content, type and size of screen required.<\/p>\n","protected":false},"excerpt":{"rendered":"

When embarking on a digital signage project, people often ask lots of questions: What type of screen should I use? Where should I place them? What type of content do I need? Is outdoor digital signage worth it for me? These types of questions are often asked because many of those wishing to get into […]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,17,128],"tags":[493,71,501],"class_list":["post-602","post","type-post","status-publish","format-standard","hentry","category-digital-signage","category-lcd-enclosure","category-outdoor-advertising","tag-lcd-enclosure","tag-lcd-enclosures","tag-outdoor-digital-signage"],"yoast_head":"\nDigital Signage - Importance of Knowing Why - Armagard UK<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.armagard.co.uk\/news\/digital-signage-importance-of-knowing-why\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Signage - Importance of Knowing Why - Armagard UK\" \/>\n<meta property=\"og:description\" content=\"When embarking on a digital signage project, people often ask lots of questions: What type of screen should I use? Where should I place them? What type of content do I need? Is outdoor digital signage worth it for me? These types of questions are often asked because many of those wishing to get into […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.armagard.co.uk\/news\/digital-signage-importance-of-knowing-why\/\" \/>\n<meta property=\"og:site_name\" content=\"Armagard UK\" \/>\n<meta property=\"article:published_time\" content=\"2010-05-28T09:00:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-01-21T17:29:54+00:00\" \/>\n<meta name=\"author\" content=\"Richard N Williams\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@armagard\" \/>\n<meta name=\"twitter:site\" content=\"@armagard\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Richard N Williams\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/digital-signage-importance-of-knowing-why\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/digital-signage-importance-of-knowing-why\\\/\"},\"author\":{\"name\":\"Richard N Williams\",\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/#\\\/schema\\\/person\\\/cb29103654715f4813054eae4c7d0c00\"},\"headline\":\"Digital Signage – Importance of Knowing Why\",\"datePublished\":\"2010-05-28T09:00:42+00:00\",\"dateModified\":\"2014-01-21T17:29:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/digital-signage-importance-of-knowing-why\\\/\"},\"wordCount\":276,\"keywords\":[\"lcd enclosure\",\"lcd enclosures\",\"outdoor digital signage\"],\"articleSection\":[\"digital signage\",\"lcd enclosure\",\"outdoor advertising\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/digital-signage-importance-of-knowing-why\\\/\",\"url\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/digital-signage-importance-of-knowing-why\\\/\",\"name\":\"Digital Signage - Importance of Knowing Why - Armagard UK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/#website\"},\"datePublished\":\"2010-05-28T09:00:42+00:00\",\"dateModified\":\"2014-01-21T17:29:54+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/#\\\/schema\\\/person\\\/cb29103654715f4813054eae4c7d0c00\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/digital-signage-importance-of-knowing-why\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/digital-signage-importance-of-knowing-why\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/digital-signage-importance-of-knowing-why\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digital Signage – Importance of Knowing Why\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/#website\",\"url\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/\",\"name\":\"Armagard UK\",\"description\":\"Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/#\\\/schema\\\/person\\\/cb29103654715f4813054eae4c7d0c00\",\"name\":\"Richard N Williams\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/df82c4261422c11b3b0595e055bd95cb0e9216db703ece063245ab380af5f8f2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/df82c4261422c11b3b0595e055bd95cb0e9216db703ece063245ab380af5f8f2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/df82c4261422c11b3b0595e055bd95cb0e9216db703ece063245ab380af5f8f2?s=96&d=mm&r=g\",\"caption\":\"Richard N Williams\"},\"description\":\"Richard N Williams is a writer and journalist based in Birmingham, UK. He has many years of experience writing about all aspects of the internet and digital technology. He is the author of several technology related books and his articles have appeared in various publications, trade magazines and online journals.\",\"url\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/author\\\/richardnwilliams\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digital Signage - Importance of Knowing Why - Armagard UK","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.armagard.co.uk\/news\/digital-signage-importance-of-knowing-why\/","og_locale":"en_GB","og_type":"article","og_title":"Digital Signage - Importance of Knowing Why - Armagard UK","og_description":"When embarking on a digital signage project, people often ask lots of questions: What type of screen should I use? Where should I place them? What type of content do I need? Is outdoor digital signage worth it for me? These types of questions are often asked because many of those wishing to get into […]","og_url":"https:\/\/www.armagard.co.uk\/news\/digital-signage-importance-of-knowing-why\/","og_site_name":"Armagard UK","article_published_time":"2010-05-28T09:00:42+00:00","article_modified_time":"2014-01-21T17:29:54+00:00","author":"Richard N Williams","twitter_card":"summary_large_image","twitter_creator":"@armagard","twitter_site":"@armagard","twitter_misc":{"Written by":"Richard N Williams","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.armagard.co.uk\/news\/digital-signage-importance-of-knowing-why\/#article","isPartOf":{"@id":"https:\/\/www.armagard.co.uk\/news\/digital-signage-importance-of-knowing-why\/"},"author":{"name":"Richard N Williams","@id":"https:\/\/www.armagard.co.uk\/news\/#\/schema\/person\/cb29103654715f4813054eae4c7d0c00"},"headline":"Digital Signage – Importance of Knowing Why","datePublished":"2010-05-28T09:00:42+00:00","dateModified":"2014-01-21T17:29:54+00:00","mainEntityOfPage":{"@id":"https:\/\/www.armagard.co.uk\/news\/digital-signage-importance-of-knowing-why\/"},"wordCount":276,"keywords":["lcd enclosure","lcd enclosures","outdoor digital signage"],"articleSection":["digital signage","lcd enclosure","outdoor advertising"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.armagard.co.uk\/news\/digital-signage-importance-of-knowing-why\/","url":"https:\/\/www.armagard.co.uk\/news\/digital-signage-importance-of-knowing-why\/","name":"Digital Signage - Importance of Knowing Why - Armagard UK","isPartOf":{"@id":"https:\/\/www.armagard.co.uk\/news\/#website"},"datePublished":"2010-05-28T09:00:42+00:00","dateModified":"2014-01-21T17:29:54+00:00","author":{"@id":"https:\/\/www.armagard.co.uk\/news\/#\/schema\/person\/cb29103654715f4813054eae4c7d0c00"},"breadcrumb":{"@id":"https:\/\/www.armagard.co.uk\/news\/digital-signage-importance-of-knowing-why\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.armagard.co.uk\/news\/digital-signage-importance-of-knowing-why\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.armagard.co.uk\/news\/digital-signage-importance-of-knowing-why\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.armagard.co.uk\/news\/"},{"@type":"ListItem","position":2,"name":"Digital Signage – Importance of Knowing Why"}]},{"@type":"WebSite","@id":"https:\/\/www.armagard.co.uk\/news\/#website","url":"https:\/\/www.armagard.co.uk\/news\/","name":"Armagard UK","description":"Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.armagard.co.uk\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.armagard.co.uk\/news\/#\/schema\/person\/cb29103654715f4813054eae4c7d0c00","name":"Richard N Williams","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/df82c4261422c11b3b0595e055bd95cb0e9216db703ece063245ab380af5f8f2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/df82c4261422c11b3b0595e055bd95cb0e9216db703ece063245ab380af5f8f2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/df82c4261422c11b3b0595e055bd95cb0e9216db703ece063245ab380af5f8f2?s=96&d=mm&r=g","caption":"Richard N Williams"},"description":"Richard N Williams is a writer and journalist based in Birmingham, UK. He has many years of experience writing about all aspects of the internet and digital technology. He is the author of several technology related books and his articles have appeared in various publications, trade magazines and online journals.","url":"https:\/\/www.armagard.co.uk\/news\/author\/richardnwilliams\/"}]}},"_links":{"self":[{"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/posts\/602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/comments?post=602"}],"version-history":[{"count":0,"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/posts\/602\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/media?parent=602"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/categories?post=602"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/tags?post=602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}