{"id":585,"date":"2010-05-07T12:00:23","date_gmt":"2010-05-07T12:00:23","guid":{"rendered":"https:\/\/www.armagard.co.uk\/news\/?p=585"},"modified":"2016-04-01T13:59:50","modified_gmt":"2016-04-01T13:59:50","slug":"choosing-a-digital-signage-system-to-fit-your-needs","status":"publish","type":"post","link":"https:\/\/www.armagard.co.uk\/news\/choosing-a-digital-signage-system-to-fit-your-needs\/","title":{"rendered":"Choosing a Digital Signage System to Fit your Needs"},"content":{"rendered":"

Digital Signage is often cited as a low cost method of advertising to a large audience. And digital signage can certainly reach a large scale audience but the ROI (Return on Investment) for installing all those screens is not so straightforward.<\/p>\n

There are numerous different solutions for digital advertising too; from the simple digital poster<\/a> that hangs on the wall like a picture frame, to more complex floor standing digital signage displays and kiosks.<\/p>\n

And the range of investment is just as wide too, with some simple digital signage posters costing less than a thousand dollars to the multi-thousand dollar digital advertising displays seen in many retail centres and shopping malls.<\/p>\n

Size too can be equally as varied. Small digital menu boards just a few inches in diameter are in contrast to giant 70\u201d+ displays commonly seen in many outdoor locations.<\/p>\n

Overspend can therefore be a problem, especially for somebody new to the digital out of home world, and the higher the unnecessary costs, the less of a chance you will have of seeing that return of investment.<\/p>\n

In deciding the type of digital signage screen(s) required for you campaign, you need to assess certain aspects:<\/p>\n

\u2022\tLocation
\n\u2022\tOperating conditions
\n\u2022\tVisibility<\/p>\n

There are really two big differences in digital signage locations that you need to be aware of: indoors and outdoors. Outdoor digital signage<\/a> requires a lot more protection and waterproof LCD enclosures<\/a> are designed to ensure they can operate in all weathers.<\/p>\n

But even in indoor locations, protection is often a requirement. Think where the display will be sited and ask yourself what are the obvious risks to its operation; temperature, accidental impacts, dust \u2013 all of which need to be catered for with the appropriate digital signage enclosure<\/a>.<\/p>\n

Then look to the visibility of the sign. Is it tucked away or high above on a ceiling? If so, then you may wish to consider investing in a larger size screen and enclosure to ensure maximum visibility.<\/p>\n","protected":false},"excerpt":{"rendered":"

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