{"id":4691,"date":"2017-02-21T11:00:16","date_gmt":"2017-02-21T11:00:16","guid":{"rendered":"https:\/\/www.armagard.co.uk\/news\/?p=4691"},"modified":"2025-10-06T15:02:28","modified_gmt":"2025-10-06T15:02:28","slug":"drive-thru-digital-signage-qsrs-putting-digital-menu","status":"publish","type":"post","link":"https:\/\/www.armagard.co.uk\/news\/drive-thru-digital-signage-qsrs-putting-digital-menu\/","title":{"rendered":"Drive Thru Digital Signage | The Future&#8217;s Digital for the QSR Drive Thru"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4692 aligncenter\" src=\"https:\/\/www.armagard.co.uk\/news\/wp-content\/uploads\/2017\/02\/KFC-75-inch-265x300.jpg\" alt=\"Drive Thru Digital Signage \" width=\"500\" height=\"566\" srcset=\"https:\/\/www.armagard.co.uk\/news\/wp-content\/uploads\/2017\/02\/KFC-75-inch-265x300.jpg 265w, https:\/\/www.armagard.co.uk\/news\/wp-content\/uploads\/2017\/02\/KFC-75-inch-768x869.jpg 768w, https:\/\/www.armagard.co.uk\/news\/wp-content\/uploads\/2017\/02\/KFC-75-inch-905x1024.jpg 905w, https:\/\/www.armagard.co.uk\/news\/wp-content\/uploads\/2017\/02\/KFC-75-inch-580x656.jpg 580w, https:\/\/www.armagard.co.uk\/news\/wp-content\/uploads\/2017\/02\/KFC-75-inch-600x679.jpg 600w, https:\/\/www.armagard.co.uk\/news\/wp-content\/uploads\/2017\/02\/KFC-75-inch.jpg 1200w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<p><span style=\"color: #000000;\"><strong>Editor\u2019s note: This is a guest blog from Sarah Hanney\u2026 Sarah <\/strong><strong>is a writer and blogger for out-of-home signage experts, <\/strong><\/span><strong>Signkick<\/strong><strong>.<\/strong><\/p>\n<p><!--more--><\/p>\n<p><span style=\"color: #000000;\"><strong>Digital signage in Quick Service Restaurants isn\u2019t a new phenomenon. Over the last few years, indoor digital signage at QSRs has become increasingly commonplace. But now, the fast food industry is taking its digital signage outdoors as part of the drive-thru experience.<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">QSRs were quick to recognise the benefits of using<\/span> <strong><a href=\"https:\/\/www.armagard.co.uk\/digital-signage\/\">digital signage<\/a><\/strong> <span style=\"color: #000000;\">inside their restaurants to display menus, take orders and interact with customers.\u00a0 Over the last couple of years the fast food industry has been cashing-in on the flexibility and speed of digital menu boards (DMBs).<\/span><\/p>\n<p><span style=\"color: #000000;\">Big chains like McDonald\u2019s are fast expanding their use of customer-facing digital signage. And some of the more innovative companies are using digital screens to interact and engage with their patrons as they wait for their meals.<\/span><\/p>\n<p><span style=\"color: #000000;\">Since over half of QSR sales are generated from drive-thru, taking digital signage outdoors is the next obvious step.<\/span><\/p>\n<h2><strong>QSRs and out-of-home<\/strong><\/h2>\n<p>QSRs have a long history with the out-of-home industry, <span style=\"color: #000000;\">employing billboards and posters across towns and cities to promote their products. It\u2019s a format that works well for the restaurant industry.<\/span><\/p>\n<p><span style=\"color: #000000;\">Eye-catching visuals, and big, bold, simple messages that appeal to the senses are ideal for promoting brand awareness. And OOH ads can be strategically placed to catch hungry passers-by when they\u2019re close to point-of-purchase.<\/span><\/p>\n<p><span style=\"color: #000000;\">Digital out-of-home (DOOH) works especially well for the QSR industry because of the flexibility it affords. It allows for real-time content and relevant messages that can be easily adapted according to the time of day, week or season. It also allows for the development of dynamic campaigns that engage with customers more effectively than a plain static message.<\/span><\/p>\n<h2><strong>QSRs are applying this winning DOOH formula to their drive-thru design<\/strong><\/h2>\n<figure id=\"attachment_4724\" aria-describedby=\"caption-attachment-4724\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-post_image-full wp-image-4724\" src=\"https:\/\/www.armagard.co.uk\/news\/wp-content\/uploads\/2017\/02\/lcd-menu-boards-600x401.jpg\" alt=\"Digital Drive Thru Menu Boards\" width=\"600\" height=\"401\" srcset=\"https:\/\/www.armagard.co.uk\/news\/wp-content\/uploads\/2017\/02\/lcd-menu-boards-600x401.jpg 600w, https:\/\/www.armagard.co.uk\/news\/wp-content\/uploads\/2017\/02\/lcd-menu-boards-300x200.jpg 300w, https:\/\/www.armagard.co.uk\/news\/wp-content\/uploads\/2017\/02\/lcd-menu-boards-580x387.jpg 580w, https:\/\/www.armagard.co.uk\/news\/wp-content\/uploads\/2017\/02\/lcd-menu-boards.jpg 650w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-4724\" class=\"wp-caption-text\"><strong>Armagard <a href=\"https:\/\/www.armagard.co.uk\/drive-thru-digital-signage-menu\/\">Digital Drive Thru Menu Boards<\/a>, as used at a drive thru.<\/strong><\/figcaption><\/figure>\n<p><span style=\"color: #000000;\">Drive-thru design has a<\/span> <strong><a href=\"https:\/\/www.digitalsignagetoday.com\/blogs\/digital-menu-boards-overhyped-or-beneficial\/?utm_source=Email_marketing&amp;utm_campaign=emnaDST11072016&amp;cmp=1&amp;utm_medium=html_email\">huge influence<\/a><\/strong> <span style=\"color: #000000;\">on what we order. It\u2019s designed to draw consumers\u2019 eyes to specific items and deals, maximising upselling opportunities. It also speeds-up the drive-thru process by helping consumers make a quick choice rather than trawling through a long list of menu options.<\/span><\/p>\n<p><span style=\"color: #000000;\">The benefit of digital drive-thru signage is that it enables restaurants to take advantage of the best bits of drive-thru design whilst by-passing the limitations of static panels and posters.<\/span><\/p>\n<h2><strong>Digital signage affords flexibility<\/strong><\/h2>\n<p><span style=\"color: #000000;\">One of the most valuable aspects of<\/span> <strong><a href=\"https:\/\/www.armagard.co.uk\/drive-thru-digital-signage-menu\/qsr-outdoor-digital-signage.html\">digital signage for QSRs<\/a><\/strong> <span style=\"color: #000000;\">is the ability to change what is displayed at different times of the day.<\/span><\/p>\n<p><span style=\"color: #000000;\">Restaurants can display breakfast menus first thing in the morning, single-user offers and combo meals at lunch, snack items mid-afternoon and family meals and desserts at dinner-time.<\/span><\/p>\n<p><span style=\"color: #000000;\">Likewise, pricing can be adjusted according to the time of day, with higher prices late at night for example.<\/span><\/p>\n<p><span style=\"color: #000000;\">This level of flexibility just isn\u2019t possible with static signage where printing and placement costs make signage expensive to update and upselling opportunities limited.<\/span><\/p>\n<h2><strong>Digital signage offers better return-on-investment<\/strong><\/h2>\n<figure id=\"attachment_4694\" aria-describedby=\"caption-attachment-4694\" style=\"width: 386px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4694\" src=\"https:\/\/www.armagard.co.uk\/news\/wp-content\/uploads\/2017\/02\/kfc-triple-stand-alone.jpg\" alt=\"Drive Thru Digital Signage \" width=\"386\" height=\"386\" srcset=\"https:\/\/www.armagard.co.uk\/news\/wp-content\/uploads\/2017\/02\/kfc-triple-stand-alone.jpg 386w, https:\/\/www.armagard.co.uk\/news\/wp-content\/uploads\/2017\/02\/kfc-triple-stand-alone-150x150.jpg 150w, https:\/\/www.armagard.co.uk\/news\/wp-content\/uploads\/2017\/02\/kfc-triple-stand-alone-300x300.jpg 300w\" sizes=\"auto, (max-width: 386px) 100vw, 386px\" \/><figcaption id=\"caption-attachment-4694\" class=\"wp-caption-text\"><span style=\"color: #000000;\"><strong>Armagard triple-display digital drive thru menu board as used by KFC.<\/strong><\/span><\/figcaption><\/figure>\n<p><span style=\"color: #000000;\">Because of this flexibility, digital signage can offer a better ROI than static signage. Whilst initial costs may be higher, advancements in technology mean that digital signage is becoming a more affordable option.<\/span><\/p>\n<p><span style=\"color: #000000;\">As well as flexibility and decreased printing costs, digital drive-thru solutions provide a streamlined process with more efficient service, increased sales opportunities and improved order accuracy.<\/span><\/p>\n<p><span style=\"color: #000000;\">Studies have shown that<\/span> <strong><a href=\"https:\/\/www.armagard.co.uk\/drive-thru-digital-signage-menu\/how-to-increase-sales-in-fast-food-by-up-to-8-percent-leveraging-your-drive-thru-lane.html\">QSRs have seen a 5-8 % increase in revenue after installing indoor digital signage<\/a><\/strong>. <span style=\"color: #000000;\">A trend that can also be expected of drive-thru digital signage.<\/span><\/p>\n<h2><strong>What\u2019s next for digital drive-thru?<\/strong><\/h2>\n<figure id=\"attachment_4695\" aria-describedby=\"caption-attachment-4695\" style=\"width: 580px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-post_image-caption wp-image-4695\" src=\"https:\/\/www.armagard.co.uk\/news\/wp-content\/uploads\/2017\/02\/KFC-Illuminated-580x773.jpg\" alt=\"digital signage for QSRs\" width=\"580\" height=\"773\" srcset=\"https:\/\/www.armagard.co.uk\/news\/wp-content\/uploads\/2017\/02\/KFC-Illuminated-580x773.jpg 580w, https:\/\/www.armagard.co.uk\/news\/wp-content\/uploads\/2017\/02\/KFC-Illuminated-225x300.jpg 225w, https:\/\/www.armagard.co.uk\/news\/wp-content\/uploads\/2017\/02\/KFC-Illuminated-768x1024.jpg 768w, https:\/\/www.armagard.co.uk\/news\/wp-content\/uploads\/2017\/02\/KFC-Illuminated-600x800.jpg 600w, https:\/\/www.armagard.co.uk\/news\/wp-content\/uploads\/2017\/02\/KFC-Illuminated.jpg 1200w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><figcaption id=\"caption-attachment-4695\" class=\"wp-caption-text\"><span style=\"color: #000000;\"><strong>Armagard illuminated drive thru boards as used by KFC.<\/strong><\/span><\/figcaption><\/figure>\n<p><span style=\"color: #000000;\">The very concept and success of the drive-thru is based around a model of convenience and speed. In this tech-savvy world, customers\u2019 expectations exceed the current model of static menus and time-intensive ordering processes.<\/span><\/p>\n<p><span style=\"color: #000000;\">Digital signage is set to take QSRs into a new era of customer-service based around its intrinsic aims of offering relevant, dynamic information and a fast no-fuss service.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Editor\u2019s note: This is a guest blog from Sarah Hanney\u2026 Sarah is a writer and blogger for out-of-home signage experts, Signkick.<\/p>\n","protected":false},"author":10,"featured_media":4692,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[544,547,548,489,543,549,546,553,545,551,541,550,552],"class_list":["post-4691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-digital-drive-thru-menu-boards","tag-digital-drive-thru-signage","tag-digital-out-of-home","tag-digital-signage","tag-digital-signage-for-qsrs","tag-dooh","tag-drive-thru-design","tag-illuminated-drive-thru-boards","tag-mcdonalds","tag-ooh","tag-qsr","tag-qsr-industry","tag-quick-service-restaurants"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Drive Thru Digital Signage | The Future&#039;s Digital for the QSR Drive Thru - Armagard UK<\/title>\n<meta name=\"description\" content=\"Why are Quick Service Restaurants turning to Drive Thru Digital Signage to Increase Fast Food Sales? 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