{"id":4310,"date":"2015-07-27T09:00:00","date_gmt":"2015-07-27T09:00:00","guid":{"rendered":"https:\/\/www.armagard.co.uk\/news\/?p=4310"},"modified":"2025-02-03T14:05:31","modified_gmt":"2025-02-03T14:05:31","slug":"whats-stopping-you-from-buying-digital-signage","status":"publish","type":"post","link":"https:\/\/www.armagard.co.uk\/news\/whats-stopping-you-from-buying-digital-signage\/","title":{"rendered":"What\u2019s Stopping You from Buying Digital Signage?"},"content":{"rendered":"<p><em>Is it the cost? Do you think it\u2019s not for you? Do you think digital signage is overrated? If you\u2019ve not found a valid reason for buying digital signage, have a read of this\u2026<\/em><\/p>\n<p><!--more--><\/p>\n<p>You&#8217;re interested in buying <a href=\"https:\/\/www.armagard.co.uk\/digital-signage\/\"><strong>digital signage<\/strong><\/a>, but something is stopping you crossing that finishing line. You want a reason to buy, but so far you\u2019re unconvinced. So, be honest what is it that\u2019s stopping you and is your objection to buying digital signage justified?<\/p>\n<h2><strong>Is it the cost of buying digital signage?<\/strong><\/h2>\n<p>You\u2019ve been shopping around for quotes and come to the conclusion that <a href=\"https:\/\/www.armagard.co.uk\/digital-signage\/digital-signage-advertising.html\"><strong>digital signage advertising<\/strong><\/a> is way beyond any budget you have, no matter which department\u2019s budget you\u2019re trying to use.<\/p>\n<p>We know that cost is the number one reason for not buying digital signage because businesses struggle to justify such an investment. We\u2019re not going to lie, going digital with your advertising doesn\u2019t come cheap, but you have to ask yourself why you expect it to come cheap.<\/p>\n<p>For the moment, let\u2019s put the digital signage conversation aside and ask yourself where you\u2019re currently spending money to promote your business, does it come cheap? You could be doing one or a combination of the following:<\/p>\n<ul>\n<li>Online advertising<\/li>\n<li>Print advertising [i.e. newspapers, trade publications etc\u2026]<\/li>\n<li><a href=\"https:\/\/www.armagard.co.uk\/digital-signage\/digital-poster.html\"><strong>Poster<\/strong><\/a> advertising<\/li>\n<li>TV or radio advertising<\/li>\n<li>Using an advertising agency to handle your promotional needs<\/li>\n<li>Exhibitions<\/li>\n<li><strong><a href=\"https:\/\/www.armagard.co.uk\/lcd-enclosure\/portrait-flat-panel-enclosure.html\">Cinema advertising<\/a><\/strong><\/li>\n<\/ul>\n<p>The list is extensive\u2026 but our point is that each of these advertising methods has recurring costs. Check your accounts now and it\u2019s possible that over the course of 12 months your advertising spend exceeds the cost of buying digital signage.<\/p>\n<figure id=\"attachment_4150\" aria-describedby=\"caption-attachment-4150\" style=\"width: 580px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4150 size-post_image-caption\" src=\"https:\/\/www.armagard.co.uk\/news\/wp-content\/uploads\/2015\/05\/CGR-Cinema-20x-PDS-42-inch-portrait-enclosures.-580x388.jpg\" alt=\"Cinema digital signage\" width=\"580\" height=\"388\" srcset=\"https:\/\/www.armagard.co.uk\/news\/wp-content\/uploads\/2015\/05\/CGR-Cinema-20x-PDS-42-inch-portrait-enclosures.-580x388.jpg 580w, https:\/\/www.armagard.co.uk\/news\/wp-content\/uploads\/2015\/05\/CGR-Cinema-20x-PDS-42-inch-portrait-enclosures.-300x201.jpg 300w, https:\/\/www.armagard.co.uk\/news\/wp-content\/uploads\/2015\/05\/CGR-Cinema-20x-PDS-42-inch-portrait-enclosures.-1024x685.jpg 1024w, https:\/\/www.armagard.co.uk\/news\/wp-content\/uploads\/2015\/05\/CGR-Cinema-20x-PDS-42-inch-portrait-enclosures.-600x402.jpg 600w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><figcaption id=\"caption-attachment-4150\" class=\"wp-caption-text\"><span style=\"color: #000000;\"><strong>&#8216;Want a better way to do cinema advertising? Check out Armagard\u2019s Portrait Flat Panel Enclosure.&#8217;<\/strong><\/span><\/figcaption><\/figure>\n<p>However, if you\u2019re paying for your advertising on a month-by-month basis, you don\u2019t notice the cost because it appears minimal. It\u2019s only when you add the total spend up over the course of a year that you baulk at the cost and begin to look for ways to reduce advertising expenditure.<\/p>\n<p>It\u2019s our assumption that cost puts you off buying digital signage because you see one big lump sum payment that you need to make upfront. You\u2019re unable to see past the number of zeroes on the quote and dismiss buying digital signage because it\u2019s too expensive for you. Are we on the right lines?<\/p>\n<p>But, put that digital signage quote next to your yearly advertising spend. What do you see? Is digital signage the answer to reducing your spend?<\/p>\n<p>The thing about investing in digital signage advertising is that the big scary lump sum you have to pay upfront represents the bulk of your investment. We implore you to switch your mind set from \u2018I\u2019m about to spend a lot of money\u2019 to \u2018digital signage can make me money.\u2019<\/p>\n<p>\u2018How can it make me money?\u2019<\/p>\n<p>A great way to generate revenue from your digital signage is to let other businesses use it. It\u2019s not uncommon for places of business to lease their digital signage displays to vendors, third parties or neighbouring businesses.<\/p>\n<h2><strong>I don\u2019t think digital signage is for us<\/strong><\/h2>\n<p>Why? Are you basing this on the size of your business? Digital signage is for every business, but perhaps you\u2019ve been put off because a vendor has tried to sell you 20 screens, but you\u2019re an independent store with limited space.<\/p>\n<figure id=\"attachment_3398\" aria-describedby=\"caption-attachment-3398\" style=\"width: 580px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3398 size-post_image-caption\" src=\"https:\/\/www.armagard.co.uk\/news\/wp-content\/uploads\/2014\/04\/Retail-Outlet-Digital-Enclosure-580x348.jpg\" alt=\"Buying digital signage\" width=\"580\" height=\"348\" srcset=\"https:\/\/www.armagard.co.uk\/news\/wp-content\/uploads\/2014\/04\/Retail-Outlet-Digital-Enclosure-580x348.jpg 580w, https:\/\/www.armagard.co.uk\/news\/wp-content\/uploads\/2014\/04\/Retail-Outlet-Digital-Enclosure-300x180.jpg 300w, https:\/\/www.armagard.co.uk\/news\/wp-content\/uploads\/2014\/04\/Retail-Outlet-Digital-Enclosure-600x360.jpg 600w, https:\/\/www.armagard.co.uk\/news\/wp-content\/uploads\/2014\/04\/Retail-Outlet-Digital-Enclosure.jpg 650w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><figcaption id=\"caption-attachment-3398\" class=\"wp-caption-text\"><span style=\"color: #000000;\"><strong>\u2018Just one <a href=\"https:\/\/www.armagard.co.uk\/outdoor-digital-signage\/outdoor-digital-signage.html\">outdoor digital signage<\/a> unit at your store\u2019s entrance will attract attention.\u2019<\/strong><\/span><\/figcaption><\/figure>\n<p>In your mind do you think that digital signage has to be some massive network of screens that\u2019s difficult to install and operate? Well, it doesn\u2019t\u2026<\/p>\n<p>One digital signage screen in your store\u2019s window can be just as effective as 50 screens in a stadium, it\u2019s all about seeing digital signage from the viewpoint of your needs and not looking at what everyone else is doing.<\/p>\n<p>When you get a customer who places a big order with your store, but you know you don\u2019t have the stock to meet that order, do you say this is not for us? No, you do everything you can to meet the requirements of that customer.<\/p>\n<p>The same principle applies with digital signage, don\u2019t exclude your business because you don\u2019t have the same size budget or floor space as Tesco. You can make digital signage work for you, even if it\u2019s just to cut advertising costs.<\/p>\n<p>Equally, you don\u2019t have to be worried that digital signage is difficult to operate. For instance, Armagard\u2019s <a href=\"https:\/\/www.armagard.co.uk\/digital-signage\/lcd-advertising-display.html\"><strong>LCD Advertising Display<\/strong><\/a> unit features a screen and a built-in media player.<\/p>\n<p>All you have to do is upload content, which can be images, video or audio, onto a memory card, insert the memory card into the media player and the screen displays your content, simple.<\/p>\n<h2><strong>I think digital signage is overrated<\/strong><\/h2>\n<p>Maybe so, you\u2019re entitled to your opinion, but there\u2019s an inescapable reality happening all around you, the world is engaging with digital. If you commute by train, everywhere you look digital is happening. Smartphones, tablets and even when you arrive at your destination, the train station has digital screens.<\/p>\n<p>Yes you may think it\u2019s overrated, but don\u2019t let your personal preference interfere with what\u2019s trending. After all, surely what matters to you is that you reach as much of your target audience as possible, to make more money. If digital signage is what it takes to do this, would you really dismiss it?<\/p>\n<h2><strong>Ask Armagard<\/strong><\/h2>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\"><strong>If you have reservations about buying digital signage, talk to Armagard. We\u2019ve been in the business for 15 years+.<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\"><strong>We don\u2019t just sell digital signage, we design and manufacture digital signage solutions, plus we can offer installation.<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\"><strong>Everything you need to get started in digital signage, we can help you with.<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\"><strong>Dial 0121 608 7226, now or complete the \u2018Quick Enquiry\u2019 form on the right of your screen, and we\u2019ll call you.<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is it the cost? Do you think it\u2019s not for you? Do you think digital signage is overrated? If you\u2019ve not found a valid reason for buying digital signage, have a read of this\u2026<\/p>\n","protected":false},"author":10,"featured_media":3398,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[463,489,339,415,501,404],"class_list":["post-4310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-buying-digital-signage","tag-digital-signage","tag-digital-signage-advertising","tag-lcd-advertising-display","tag-outdoor-digital-signage","tag-portrait-flat-panel-enclosure"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What\u2019s Stopping You from Buying Digital Signage?<\/title>\n<meta name=\"description\" content=\"Is it the cost? Do you think it\u2019s not for you? If you\u2019ve not found a valid reason for buying digital signage, have a read of this\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.armagard.com\/news\/whats-stopping-you-from-buying-digital-signage\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What\u2019s Stopping You from Buying Digital Signage?\" \/>\n<meta property=\"og:description\" content=\"Is it the cost? Do you think it\u2019s not for you? If you\u2019ve not found a valid reason for buying digital signage, have a read of this\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.armagard.com\/news\/whats-stopping-you-from-buying-digital-signage\/\" \/>\n<meta property=\"og:site_name\" content=\"Armagard UK\" \/>\n<meta property=\"article:published_time\" content=\"2015-07-27T09:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-03T14:05:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.armagard.co.uk\/news\/wp-content\/uploads\/2014\/04\/Retail-Outlet-Digital-Enclosure.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"390\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Daniel Waldron\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@armagard\" \/>\n<meta name=\"twitter:site\" content=\"@armagard\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daniel Waldron\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.armagard.com\\\/news\\\/whats-stopping-you-from-buying-digital-signage\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/whats-stopping-you-from-buying-digital-signage\\\/\"},\"author\":{\"name\":\"Daniel Waldron\",\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/#\\\/schema\\\/person\\\/539f71087a8a0169b142fd5e4250910c\"},\"headline\":\"What\u2019s Stopping You from Buying Digital Signage?\",\"datePublished\":\"2015-07-27T09:00:00+00:00\",\"dateModified\":\"2025-02-03T14:05:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/whats-stopping-you-from-buying-digital-signage\\\/\"},\"wordCount\":1028,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.armagard.com\\\/news\\\/whats-stopping-you-from-buying-digital-signage\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/wp-content\\\/uploads\\\/2014\\\/04\\\/Retail-Outlet-Digital-Enclosure.jpg\",\"keywords\":[\"buying digital signage\",\"digital signage\",\"digital signage advertising\",\"LCD Advertising Display\",\"outdoor digital signage\",\"Portrait Flat Panel Enclosure\"],\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.armagard.com\\\/news\\\/whats-stopping-you-from-buying-digital-signage\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/whats-stopping-you-from-buying-digital-signage\\\/\",\"url\":\"https:\\\/\\\/www.armagard.com\\\/news\\\/whats-stopping-you-from-buying-digital-signage\\\/\",\"name\":\"What\u2019s Stopping You from Buying Digital Signage?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.armagard.com\\\/news\\\/whats-stopping-you-from-buying-digital-signage\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.armagard.com\\\/news\\\/whats-stopping-you-from-buying-digital-signage\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/wp-content\\\/uploads\\\/2014\\\/04\\\/Retail-Outlet-Digital-Enclosure.jpg\",\"datePublished\":\"2015-07-27T09:00:00+00:00\",\"dateModified\":\"2025-02-03T14:05:31+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/#\\\/schema\\\/person\\\/539f71087a8a0169b142fd5e4250910c\"},\"description\":\"Is it the cost? 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Do you think it\u2019s not for you? 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