{"id":4075,"date":"2015-05-18T09:00:37","date_gmt":"2015-05-18T09:00:37","guid":{"rendered":"https:\/\/www.armagard.co.uk\/news\/?p=4075"},"modified":"2015-06-16T11:09:20","modified_gmt":"2015-06-16T11:09:20","slug":"3-top-digital-signage-myths-dispelled","status":"publish","type":"post","link":"https:\/\/www.armagard.co.uk\/news\/3-top-digital-signage-myths-dispelled\/","title":{"rendered":"3 Top Digital Signage Myths Dispelled"},"content":{"rendered":"

Digital signage divides opinion! Some small businesses say it\u2019s an exclusive luxury reserved for bigger corporations, while some larger businesses say a digital signage network is one massive maintenance project. <\/em><\/p>\n

The truth is, much of the talk spouted about digital signage is opinion, not fact. It\u2019s time some digital signage myths were dispelled.<\/em><\/p>\n

<\/p>\n

What are the top 3 digital signage myths?<\/strong><\/h2>\n

#1 – Cost<\/strong><\/h2>\n

99.9% of the time, cost is the first topic of debate for any type of purchase and it\u2019s no different with digital signage<\/a><\/strong>. \u2018Digital signage is expensive\u2019 was a true statement when it first arrived on the scene, but this is true of any new innovation.<\/p>\n

\"Digital
\u2018Installing digital signage is less expensive than you think. Here\u2019s an example of Armagard\u2019s custom enclosures<\/a> in use at historic Stonehenge.\u2019 <\/strong><\/span><\/figcaption><\/figure>\n

Historically, digital signage was a budget busting, logistical nightmare with early-users having to coordinate various vendors just to get digital setup. During the digital signage days of old, budgets were blown on costly equipment, specialised software, labour and monthly fees.<\/p>\n

However, the message to businesses today is that digital signage is inexpensive. Suggestions that it\u2019s overhyped and overpriced are simply lingering digital signage myths.<\/p>\n

Today\u2019s digital signage is much more affordable. End-users can now operate their own digital signage network, purchase hardware at a fraction of the price compared to early days and run software using their existing systems.<\/p>\n

As the digital signage scene has grown more competitive, prices have plummeted and with more \u2018complete\u2019 solutions hitting the market, businesses of all sizes are getting increased value for money.<\/p>\n

The digital signage arm of Armagard\u2019s business focuses on the complete solution, providing you with the option to buy an outdoor digital signage<\/a><\/strong> enclosure unit equipped with a screen and media player.<\/p>\n

This represents a massive time and cost saving because there\u2019s no need to source hardware separately. The added bonus is that you get a protective unit which, depending on the solution you opt for, can be used indoors or outdoors and gives you a system that lasts for 10 years or more.<\/p>\n

Digital signage will enable you to reap more money than is sown on the initial investment.<\/p>\n

Firstly, if you consider that traditional ways of advertising are subject to recurring costs, digital signage requires a one-time only investment, meaning you reap an instant monetary saving.<\/p>\n

Secondly, digital draws people, encouraging them to spend and increasing your revenue. The benefit of increased revenue is a swift return on investment (ROI) and long-term, your bottom-line could significantly improve.<\/strong><\/p>\n

Thirdly, supplying information digitally can be done continuously and saves money on print costs, distribution and wasted materials that are eventually discarded following the completion of a promotional campaign. Ultimately, with digital, promotional campaigns can be as timeless as you want them to be.<\/p>\n

#2 \u2013 High maintenance<\/strong><\/h2>\n

There\u2019s an assumption that alongside high costs, digital signage is also high maintenance. This just isn’t the case. If you consider the labour that goes into traditional advertising methods, comparatively digital signage is less logistically challenging once it\u2019s up and running.<\/p>\n

Many prospective customers also raise concerns pertaining to vandalism, theft or breakdown. However, there is one solution to nullify these threats. A digital signage enclosure<\/a><\/strong> represents complete protection for any display.<\/p>\n

Armagard\u2019s digital signage solutions not only protect against environmental threats, but stand firm against tampering and theft.<\/p>\n

Functionally, digital signage can be managed remotely, requiring very little onsite maintenance. You can update content from a central point and you can also manage the \u2018environment\u2019 of an enclosure with control over on-off commands for air curtains, fans heaters and power outlets.<\/p>\n

\"Digitial
\u2018When implemented with an enclosure, digital signage requires minimal maintenance. That\u2019s just one of the reasons why Warrington Train Station opted to go digital.\u2019<\/strong><\/span><\/figcaption><\/figure>\n

#3 \u2013 Digital signage just doesn\u2019t work<\/strong><\/h2>\n

Evidence suggests otherwise, the market is emerging and they only emerge if there is a need. Yes, digital signage is a relatively new communication spectrum and if its popularity was confined to just one industry sector, perhaps we\u2019d be inclined to agree that it doesn\u2019t work.<\/p>\n

However, digital signage has infiltrated a host of sectors including, but not limited to:<\/p>\n