{"id":4046,"date":"2017-03-24T09:00:03","date_gmt":"2017-03-24T09:00:03","guid":{"rendered":"https:\/\/www.armagard.co.uk\/news\/?p=4046"},"modified":"2025-02-03T14:05:39","modified_gmt":"2025-02-03T14:05:39","slug":"digital-signage-costs-how-much-will-your-digital-signage-project-cost-you-really","status":"publish","type":"post","link":"https:\/\/www.armagard.co.uk\/news\/digital-signage-costs-how-much-will-your-digital-signage-project-cost-you-really\/","title":{"rendered":"Digital Signage Costs: How Much Will Your Digital Signage Project Cost You, Really?"},"content":{"rendered":"

Is price hampering your digital signage ambitions? Can\u2019t make the numbers work? Can\u2019t justify spending the money? Armagard\u2019s latest blog offers an honest perspective of the \u2018elephant in the room\u2019. This is digital signage costs unveiled. <\/em><\/p>\n

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Let\u2019s turn this topic on its head, what does your current advertising strategy cost you? <\/em><\/strong><\/p>\n

Arguably, your current promotional efforts are akin with renting a house, paying someone else for the luxury of space, except your space is in a publication, a slot on a website or air time on TV\/radio.<\/p>\n

It may be that you\u2019re paying an advertising agency an annual fee to handle your publicity. But, what\u2019s all this got to do with how much digital signage<\/a><\/strong> costs your business?<\/p>\n

Well, while there is a cost to installing a digital signage network, we\u2019re emphasising that there\u2019s a price to pay without digital signage, specifically, the ongoing costs and the inefficiency associated with maintaining your current method of advertising.<\/p>\n

\"Digital
\u201cInstallation of a digital signage network can cut costs on numerous fronts, from advertising to printing costs.\u201d<\/strong><\/span><\/figcaption><\/figure>\n

Digital signage on the other hand is the equivalent of owning your own home.\u00a0Unlike traditional advertising methods, digital signage is dedicated to you.<\/p>\n

Like your home, it\u2019s your space. No longer are you crowded out by other advertisers, and it offers you an opportunity to make your money back, a luxury that\u2019s not afforded by other platforms.<\/p>\n

The Truth about Digital Signage Costs<\/strong><\/h2>\n

The truth is, digital signage costs cannot be quantified. Why? Because every deployment is different and costs expand beyond the initial purchase of a digital signage network.<\/p>\n

Pricing digital signage can be likened to pricing a building project. You\u2019re given a quote for the project, but as it progresses other costs creep in and sometimes red tape can obstruct your project. For example, do you need planning permission to install your network outdoors?<\/p>\n

What is true, however, is that hardware & software costs are declining each year as competition between suppliers drives down prices.<\/p>\n

To estimate the cost of your own digital signage project, what you can do is factor in some key questions during the planning stage that will help you to gauge the cost of your specific project. According to the Digital Signage Experts Group<\/a><\/strong>,\u00a0these specific factors will help you to compile a cost estimation:<\/p>\n