{"id":3889,"date":"2018-01-10T08:00:58","date_gmt":"2018-01-10T08:00:58","guid":{"rendered":"https:\/\/www.armagard.co.uk\/news\/?p=3889"},"modified":"2024-07-05T12:01:23","modified_gmt":"2024-07-05T12:01:23","slug":"new-year-digital-signage-advertising-system","status":"publish","type":"post","link":"https:\/\/www.armagard.co.uk\/news\/new-year-digital-signage-advertising-system\/","title":{"rendered":"Say \u2018Happy New Year\u2019 with Digital Signage"},"content":{"rendered":"

How can conveying New Year salutations with a digital signage advertising system win you more business? Find out now\u2026<\/strong><\/span><\/p>\n

<\/p>\n

Digital signage doesn\u2019t have to be all about advertising products & services, there is a benefit to using a \u2018less is more approach\u2019. Simply conveying a message wishing consumers a \u2018happy New Year\u2019 can have a powerful effect.<\/p>\n

No matter what industry sector you\u2019re in, whether it is retail, health & fitness, hospitality or healthcare, you can use a digital signage advertising<\/a> <\/strong>system to good effect, wishing your customers a happy New Year.<\/p>\n

Not only will you reap the benefits during January, your gesture will remain with customers throughout 2015, generating more business because they remember you.<\/p>\n

\"Digital<\/a>
\u2018Armagard\u2019s versatile Digital Signage Advertising System.\u2019<\/strong><\/span><\/figcaption><\/figure>\n

Why Use a Digital Signage Advertising System to Say Happy New Year?<\/strong><\/h2>\n

In your role as an individual, sometimes \u2018you\u2019 are a consumer and occasionally it\u2019s nice to know that traders are not just after your cash, wouldn\u2019t you agree?<\/p>\n

In the aftermath of Christmas the coffers of many consumers will be low, especially until the next pay day. So, connecting with customers without pushing products or services is an excellent way to arouse interest in your business.<\/p>\n

This is where a digital signage<\/a><\/strong> advertising system can serve your business well. How? You ask. By using it as a brand recognition tool.<\/p>\n

Rather than selling a product or service, change tactics and sell yourself as a business by using a sincere \u2018happy New Year\u2019 message to connect with your audience.<\/p>\n

Showing your audience that you value their custom is a much more attractive way of presenting yourself to customers. Why?<\/strong> They feel appreciated, less pressured to purchase from you and this benefits you because subconsciously your brand remains in their thinking.<\/p>\n

Planting the Seeds<\/strong><\/h2>\n

The purpose of using digital signage as a way of saying happy New Year is to sow seeds. Think of it as \u2018planting your brand\u2019 with a view to it bearing fruit throughout the year.<\/p>\n

While consumers may not be in a position to purchase goods and services from you in the early weeks of 2018, a digital \u2018happy New Year\u2019 message keeps you in the spotlight.<\/p>\n

If customers can associate your brand with a particular product or service of interest to them, your New Year salutations could translate into leads, sales & revenue, throughout 2018.<\/p>\n

When the Novelty of New Year Wears Off<\/strong><\/h2>\n

Beyond New Year salutations, a digital signage advertising system delivers multiple benefits, far more superior than other advertising platforms.<\/p>\n

Most important to you as a business is that digital signage gives you ownership of your advertising, freeing your business from the shackles of advertising agencies, print media or other \u2018traditional\u2019 messaging platforms.<\/p>\n

Traditional advertising methods command too much time, too much money and are susceptible to human error. Too much is out of your control.<\/p>\n

Your own digital signage unit, Armagard\u2019s 55\u201d digital signage enclosure<\/a><\/strong> is a prime example, represents advertising freedom & flexibility for your business.<\/p>\n

\"55"<\/a>
\u2018Armagard\u2019s Outdoor 55\u201d Digital Signage Enclosure Unit.\u2019<\/strong><\/span><\/figcaption><\/figure>\n

If you consider the constraints of using print media for example, you are at the mercy of their deadlines, you have no say in where your advertisement is positioned [unless you pay extra for the privilege] and printed publications have a limited shelf life, with no guarantee that you have hit the audience you intended.<\/p>\n

A digital signage advertising<\/a><\/strong> system is not bound by such limitations. You can position your digital display in a location that generates the audience attention you desire, indoors or outside.<\/p>\n

\"Indoor<\/a>
\u2018Armagard\u2019s Indoor Digital Advertising System.\u2019<\/strong><\/span><\/figcaption><\/figure>\n

You can quickly & conveniently change content to suit the needs of your business and advertise for an indefinite period of time. There\u2019s no limit, no delays and no disruption. Keep your advertising flowing continuously all-year-round.<\/p>\n

OK, Digital Signage Gives My Business Advertising Freedom. What Else?<\/strong><\/h2>\n

More Exposure –<\/strong> How?<\/strong> Every other advertising platform sees you surrounded by other adverts. TV, newspapers, trade publications, even the internet are constantly flooded with messages that are suffocating yours.<\/p>\n

A digital signage display<\/a><\/strong> removes the clutter, it\u2019s a messaging system dedicated to your business only. No longer are you lost in the labyrinth, you have a system that is visible, clear and arguably, much more targeted than other platforms.<\/p>\n

Various Revenue Streams \u2013 <\/strong>Aside from generating revenue as an advanced customer service unit at the point of sale, digital signage gives you a revenue stream no other media platform can offer. Your business can rent out a digital signage unit for a fee.<\/p>\n

This is a unique way of reaping additional revenue and making money back on your investment.<\/p>\n

Brand Recognition & Advertising Continuity \u2013 <\/strong>Traditional advertising methods have a shelf life. TV adverts get forgotten, newspapers are thrown away and your online advert is quickly replaced by the next customer on the conveyer belt.<\/p>\n

Switch to digital signage, for example Armagard\u2019s Outdoor Digital Signage<\/a><\/strong> unit, and benefit from a degree of permanency. Lasting 10 years or more, an opportunity exists to keep your brand in the spotlight constantly, building rapport and becoming familiar to audiences.<\/p>\n

\"Digital<\/a>
\u2018A Selection from Armagard\u2019s Digital Signage Range.\u2019<\/strong><\/span><\/figcaption><\/figure>\n

These Benefits are Great, But Isn\u2019t Digital Signage Really Expensive?<\/strong><\/h2>\n

Cost is often the deal breaker when it comes to digital signage installation, but we want to make it clear to you that digital signage is inexpensive.<\/p>\n

We won\u2019t lie to you, installing a digital signage network will require a reasonable investment. However, the long-term savings represent great business in terms of total cost of ownership, which will make your accountant and your boss very happy.<\/p>\n

If you were to total up the advertising spend of your business over the last 10 years, chances are it would far outweigh the cost of installing and maintaining a digital signage network.<\/p>\n

Great Savings<\/strong> \u2013 Using other advertising platforms, besides digital signage, is like renting a house, you\u2019re paying someone else for the privilege, without actually owning anything. You\u2019re simply paying for space.<\/p>\n

With a digital signage system, you have ownership. No longer are you throwing money at traditional advertising methods expecting different results.<\/p>\n

The limitations of \u2018old-school\u2019 advertising are quashed by the ability of digital signage to \u2018reach\u2019 further while costing less.<\/p>\n

How Does Digital Signage Compare?<\/strong><\/h2>\n

Digital Signage vs Advertising Agencies<\/strong> \u2013 A recent study\u00a0reveals that the average cost a creative design agency should charge a client is \u00a338,000 ($58,000 or \u20ac48,000) PER YEAR.<\/strong><\/p>\n

In comparison, a 2011 study from Wirespring<\/a> <\/strong>reveals that the average cost of one digital signage system, operating for three years, totals $3,511 (\u00a32,200 or \u20ac2,900).<\/p>\n

Already, you can see that digital signage installation represents far better value for money.<\/p>\n

Digital Signage vs TV, Print and Online Advertising \u2013 <\/strong>Digital Signage is a one off investment, there are no additional costs for changing content. However, traditional advertising methods limit you to one advert, if your business wanted to add more you pay per advert.<\/p>\n

Over the course of 12 months, paying for prime space online or in print will lead to substantial costs.<\/p>\n

The same can be said of paying for TV air time during peak hours. For example, using ITV<\/a><\/strong> to advertise to the whole of the UK during the early evening news, would set you back \u00a324,667 ($37,000 or \u20ac31,500).<\/p>\n

Your Future is Digital <\/strong><\/h2>\n

The simple act of saying \u2018happy New Year\u2019, digitally, can lead to a prosperous 2015 and future years. Your audience is ready for digital signage. How do we know? Because Intel <\/strong>tells us that in 2015 there will be 22 million digital signage displays used worldwide.<\/p>\n

It is becoming a messaging favourite across industry sectors purely because of the audience reach it has.<\/p>\n

Talk to Armagard about Digital Signage<\/strong><\/h2>\n

Ask us about our digital signage range. We have everything from indoor<\/a><\/strong> & outdoor units that can be used by ANY industry sector. Whether you\u2019re a small, medium or massive business, don\u2019t count yourself out, check out our website \u2013 www.armagard.co.uk and call us today on 0121 608 7226.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

How can conveying New Year salutations with a digital signage advertising system win you more business? Find out now\u2026<\/p>\n","protected":false},"author":10,"featured_media":3893,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[414,489,339,403,506,325,501],"class_list":["post-3889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-55-digital-signage-enclosure","tag-digital-signage","tag-digital-signage-advertising","tag-digital-signage-advertising-system","tag-digital-signage-enclosure","tag-new-year","tag-outdoor-digital-signage"],"yoast_head":"\nSay ' Happy New Year' with a Digital Signage Advertising System<\/title>\n<meta name=\"description\" content=\"How can conveying New Year salutations with a digital signage advertising system win you more business? Find out now\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.armagard.com\/news\/new-year-digital-signage-advertising-system\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Say ' Happy New Year' with a Digital Signage Advertising System\" \/>\n<meta property=\"og:description\" content=\"How can conveying New Year salutations with a digital signage advertising system win you more business? Find out now\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.armagard.com\/news\/new-year-digital-signage-advertising-system\/\" \/>\n<meta property=\"og:site_name\" content=\"Armagard UK\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-10T08:00:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-05T12:01:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.armagard.co.uk\/news\/wp-content\/uploads\/2015\/01\/UK-US-New-Year.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"386\" \/>\n\t<meta property=\"og:image:height\" content=\"386\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Daniel Waldron\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@armagard\" \/>\n<meta name=\"twitter:site\" content=\"@armagard\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daniel Waldron\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.armagard.com\\\/news\\\/new-year-digital-signage-advertising-system\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/new-year-digital-signage-advertising-system\\\/\"},\"author\":{\"name\":\"Daniel Waldron\",\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/#\\\/schema\\\/person\\\/539f71087a8a0169b142fd5e4250910c\"},\"headline\":\"Say \u2018Happy New Year\u2019 with Digital Signage\",\"datePublished\":\"2018-01-10T08:00:58+00:00\",\"dateModified\":\"2024-07-05T12:01:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/new-year-digital-signage-advertising-system\\\/\"},\"wordCount\":1358,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.armagard.com\\\/news\\\/new-year-digital-signage-advertising-system\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/wp-content\\\/uploads\\\/2015\\\/01\\\/UK-US-New-Year.jpg\",\"keywords\":[\"55\u201d digital signage enclosure\",\"digital signage\",\"digital signage advertising\",\"digital signage advertising system\",\"digital signage enclosure\",\"New Year\",\"outdoor digital signage\"],\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.armagard.com\\\/news\\\/new-year-digital-signage-advertising-system\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/new-year-digital-signage-advertising-system\\\/\",\"url\":\"https:\\\/\\\/www.armagard.com\\\/news\\\/new-year-digital-signage-advertising-system\\\/\",\"name\":\"Say ' Happy New Year' with a Digital Signage Advertising System\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.armagard.com\\\/news\\\/new-year-digital-signage-advertising-system\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.armagard.com\\\/news\\\/new-year-digital-signage-advertising-system\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/wp-content\\\/uploads\\\/2015\\\/01\\\/UK-US-New-Year.jpg\",\"datePublished\":\"2018-01-10T08:00:58+00:00\",\"dateModified\":\"2024-07-05T12:01:23+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/#\\\/schema\\\/person\\\/539f71087a8a0169b142fd5e4250910c\"},\"description\":\"How can conveying New Year salutations with a digital signage advertising system win you more business? Find out now\u2026\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.armagard.com\\\/news\\\/new-year-digital-signage-advertising-system\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.armagard.com\\\/news\\\/new-year-digital-signage-advertising-system\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.armagard.com\\\/news\\\/new-year-digital-signage-advertising-system\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/wp-content\\\/uploads\\\/2015\\\/01\\\/UK-US-New-Year.jpg\",\"contentUrl\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/wp-content\\\/uploads\\\/2015\\\/01\\\/UK-US-New-Year.jpg\",\"width\":386,\"height\":386},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.armagard.com\\\/news\\\/new-year-digital-signage-advertising-system\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Say \u2018Happy New Year\u2019 with Digital Signage\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/#website\",\"url\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/\",\"name\":\"Armagard UK\",\"description\":\"Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/#\\\/schema\\\/person\\\/539f71087a8a0169b142fd5e4250910c\",\"name\":\"Daniel Waldron\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cf4a0325407fa5ab28d3decf9fe4b4ebbe9c85250c9750b317a3458883362b3c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cf4a0325407fa5ab28d3decf9fe4b4ebbe9c85250c9750b317a3458883362b3c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cf4a0325407fa5ab28d3decf9fe4b4ebbe9c85250c9750b317a3458883362b3c?s=96&d=mm&r=g\",\"caption\":\"Daniel Waldron\"},\"description\":\"A dedicated writer for 10 years, Daniel joined Armagard in 2013. Daniel assists in the production of web copy, articles, blogs, press releases and white papers, for use by Armagard's marketing team.\",\"url\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/author\\\/danielwaldron\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Say ' Happy New Year' with a Digital Signage Advertising System","description":"How can conveying New Year salutations with a digital signage advertising system win you more business? Find out now\u2026","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.armagard.com\/news\/new-year-digital-signage-advertising-system\/","og_locale":"en_GB","og_type":"article","og_title":"Say ' Happy New Year' with a Digital Signage Advertising System","og_description":"How can conveying New Year salutations with a digital signage advertising system win you more business? Find out now\u2026","og_url":"https:\/\/www.armagard.com\/news\/new-year-digital-signage-advertising-system\/","og_site_name":"Armagard UK","article_published_time":"2018-01-10T08:00:58+00:00","article_modified_time":"2024-07-05T12:01:23+00:00","og_image":[{"width":386,"height":386,"url":"https:\/\/www.armagard.co.uk\/news\/wp-content\/uploads\/2015\/01\/UK-US-New-Year.jpg","type":"image\/jpeg"}],"author":"Daniel Waldron","twitter_card":"summary_large_image","twitter_creator":"@armagard","twitter_site":"@armagard","twitter_misc":{"Written by":"Daniel Waldron","Estimated reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.armagard.com\/news\/new-year-digital-signage-advertising-system\/#article","isPartOf":{"@id":"https:\/\/www.armagard.co.uk\/news\/new-year-digital-signage-advertising-system\/"},"author":{"name":"Daniel Waldron","@id":"https:\/\/www.armagard.co.uk\/news\/#\/schema\/person\/539f71087a8a0169b142fd5e4250910c"},"headline":"Say \u2018Happy New Year\u2019 with Digital Signage","datePublished":"2018-01-10T08:00:58+00:00","dateModified":"2024-07-05T12:01:23+00:00","mainEntityOfPage":{"@id":"https:\/\/www.armagard.co.uk\/news\/new-year-digital-signage-advertising-system\/"},"wordCount":1358,"commentCount":0,"image":{"@id":"https:\/\/www.armagard.com\/news\/new-year-digital-signage-advertising-system\/#primaryimage"},"thumbnailUrl":"https:\/\/www.armagard.co.uk\/news\/wp-content\/uploads\/2015\/01\/UK-US-New-Year.jpg","keywords":["55\u201d digital signage enclosure","digital signage","digital signage advertising","digital signage advertising system","digital signage enclosure","New Year","outdoor digital signage"],"articleSection":["Uncategorized"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.armagard.com\/news\/new-year-digital-signage-advertising-system\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.armagard.co.uk\/news\/new-year-digital-signage-advertising-system\/","url":"https:\/\/www.armagard.com\/news\/new-year-digital-signage-advertising-system\/","name":"Say ' Happy New Year' with a Digital Signage Advertising System","isPartOf":{"@id":"https:\/\/www.armagard.co.uk\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.armagard.com\/news\/new-year-digital-signage-advertising-system\/#primaryimage"},"image":{"@id":"https:\/\/www.armagard.com\/news\/new-year-digital-signage-advertising-system\/#primaryimage"},"thumbnailUrl":"https:\/\/www.armagard.co.uk\/news\/wp-content\/uploads\/2015\/01\/UK-US-New-Year.jpg","datePublished":"2018-01-10T08:00:58+00:00","dateModified":"2024-07-05T12:01:23+00:00","author":{"@id":"https:\/\/www.armagard.co.uk\/news\/#\/schema\/person\/539f71087a8a0169b142fd5e4250910c"},"description":"How can conveying New Year salutations with a digital signage advertising system win you more business? Find out now\u2026","breadcrumb":{"@id":"https:\/\/www.armagard.com\/news\/new-year-digital-signage-advertising-system\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.armagard.com\/news\/new-year-digital-signage-advertising-system\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.armagard.com\/news\/new-year-digital-signage-advertising-system\/#primaryimage","url":"https:\/\/www.armagard.co.uk\/news\/wp-content\/uploads\/2015\/01\/UK-US-New-Year.jpg","contentUrl":"https:\/\/www.armagard.co.uk\/news\/wp-content\/uploads\/2015\/01\/UK-US-New-Year.jpg","width":386,"height":386},{"@type":"BreadcrumbList","@id":"https:\/\/www.armagard.com\/news\/new-year-digital-signage-advertising-system\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.armagard.co.uk\/news\/"},{"@type":"ListItem","position":2,"name":"Say \u2018Happy New Year\u2019 with Digital Signage"}]},{"@type":"WebSite","@id":"https:\/\/www.armagard.co.uk\/news\/#website","url":"https:\/\/www.armagard.co.uk\/news\/","name":"Armagard UK","description":"Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.armagard.co.uk\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.armagard.co.uk\/news\/#\/schema\/person\/539f71087a8a0169b142fd5e4250910c","name":"Daniel Waldron","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/cf4a0325407fa5ab28d3decf9fe4b4ebbe9c85250c9750b317a3458883362b3c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/cf4a0325407fa5ab28d3decf9fe4b4ebbe9c85250c9750b317a3458883362b3c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cf4a0325407fa5ab28d3decf9fe4b4ebbe9c85250c9750b317a3458883362b3c?s=96&d=mm&r=g","caption":"Daniel Waldron"},"description":"A dedicated writer for 10 years, Daniel joined Armagard in 2013. Daniel assists in the production of web copy, articles, blogs, press releases and white papers, for use by Armagard's marketing team.","url":"https:\/\/www.armagard.co.uk\/news\/author\/danielwaldron\/"}]}},"_links":{"self":[{"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/posts\/3889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/comments?post=3889"}],"version-history":[{"count":8,"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/posts\/3889\/revisions"}],"predecessor-version":[{"id":5309,"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/posts\/3889\/revisions\/5309"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/media\/3893"}],"wp:attachment":[{"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/media?parent=3889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/categories?post=3889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/tags?post=3889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}