{"id":1421,"date":"2011-10-28T09:00:56","date_gmt":"2011-10-28T09:00:56","guid":{"rendered":"https:\/\/www.armagard.co.uk\/news\/?p=1421"},"modified":"2025-03-05T14:46:30","modified_gmt":"2025-03-05T14:46:30","slug":"1421","status":"publish","type":"post","link":"https:\/\/www.armagard.co.uk\/news\/1421\/","title":{"rendered":"Digital Signage and the Problems of Downtime"},"content":{"rendered":"<p>Downtime is perhaps the biggest problem for <a href=\"https:\/\/www.armagard.co.uk\/digital-signage\/\">digital signage<\/a>. A dead screen is not only unsightly, but also costing money for as long as it isn\u2019t working. All that investment in hardware, content, networking and installation is failing to get any return while the screen is down. For advertising screens, downtime also costs in lost sales, as the screen isn\u2019t convincing people to buy after seeing the content.<\/p>\n<p>The problem with many digital signage screens is that often they can remain down for long periods before anybody notices, and all that time the screen is losing money, but downtime has other effects and costs too.<\/p>\n<p>Repair and replacement of parts adds additional costs, which means any return on investment is going to take longer to accrue. A dead screen also provides the wrong image; when customers see a company name associated with a broken piece of technology, it affects the corporate reputation.<\/p>\n<p>Digital signage downtime has many causes, but by careful planning and ensuring adequate protection for the screen, it is possible to avoid many of these causes. The most common reasons for digital signage failure are:<\/p>\n<p><strong>Environment<\/strong>\u2014 a common cause of failure is when a screen not adequately protected for the environment it is functioning. With <a href=\"https:\/\/www.armagard.co.uk\/outdoor-digital-signage\/outdoor-digital-signage.html\">outdoor digital signage<\/a>, this may be lack of weatherproofing or lack of consideration for the environment\u2019s temperature. Even indoor screens are susceptible to failure due to overheating. Ensuring proper ventilation and cooling is essential, and for screens functioning in extremely cold environment, keep a screen warm is just as important as preventing overheating.<\/p>\n<p><strong>System crashes<\/strong>\u2014inadequate media players, poor software and lack of hardware compatibility often lead to system failures. Ensuring compatibility and thorough testing of equipment before installation are the only solutions for preventing this sort of technological breakdown.<\/p>\n<p><strong>Vandalism<\/strong>\u2014unfortunately a common cause of downtime, vandalism can happen in almost any location. Properly protecting a screen with shatterproof screens and a rugged <a href=\"https:\/\/www.lcd-enclosure.com\/\">LCD enclosure<\/a> can help reduce the risk of downtime caused by vandalism.<\/p>\n<p><strong>Lack of Replacement<\/strong>\u2014even the most well protected screen will eventually need replacing. LCD screens, even commercial ones only have a limited operational life of five years. Over time, the picture quality of an LCD screen fades, a good indication the screen is on the way out and is worth replacing.<\/p>\n<p><em>\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Downtime is perhaps the biggest problem for digital signage. A dead screen is not only unsightly, but also costing money for as long as it isn\u2019t working. All that investment in hardware, content, networking and installation is failing to get any return while the screen is down. For advertising screens, downtime also costs in lost [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,175],"tags":[35,493,501],"class_list":["post-1421","post","type-post","status-publish","format-standard","hentry","category-digital-signage","category-digital-signage-enclosure","tag-digital-outdoor-signage","tag-lcd-enclosure","tag-outdoor-digital-signage"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Signage and the Problems of Downtime - Armagard UK<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.armagard.co.uk\/news\/1421\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Signage and the Problems of Downtime - Armagard UK\" \/>\n<meta property=\"og:description\" content=\"Downtime is perhaps the biggest problem for digital signage. A dead screen is not only unsightly, but also costing money for as long as it isn\u2019t working. All that investment in hardware, content, networking and installation is failing to get any return while the screen is down. For advertising screens, downtime also costs in lost [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.armagard.co.uk\/news\/1421\/\" \/>\n<meta property=\"og:site_name\" content=\"Armagard UK\" \/>\n<meta property=\"article:published_time\" content=\"2011-10-28T09:00:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-05T14:46:30+00:00\" \/>\n<meta name=\"author\" content=\"Richard N Williams\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@armagard\" \/>\n<meta name=\"twitter:site\" content=\"@armagard\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Richard N Williams\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/1421\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/1421\\\/\"},\"author\":{\"name\":\"Richard N Williams\",\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/#\\\/schema\\\/person\\\/cb29103654715f4813054eae4c7d0c00\"},\"headline\":\"Digital Signage and the Problems of Downtime\",\"datePublished\":\"2011-10-28T09:00:56+00:00\",\"dateModified\":\"2025-03-05T14:46:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/1421\\\/\"},\"wordCount\":394,\"keywords\":[\"digital outdoor signage\",\"lcd enclosure\",\"outdoor digital signage\"],\"articleSection\":[\"digital signage\",\"digital signage enclosure\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/1421\\\/\",\"url\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/1421\\\/\",\"name\":\"Digital Signage and the Problems of Downtime - Armagard UK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/#website\"},\"datePublished\":\"2011-10-28T09:00:56+00:00\",\"dateModified\":\"2025-03-05T14:46:30+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/#\\\/schema\\\/person\\\/cb29103654715f4813054eae4c7d0c00\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/1421\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/1421\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/1421\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digital Signage and the Problems of Downtime\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/#website\",\"url\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/\",\"name\":\"Armagard UK\",\"description\":\"Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/#\\\/schema\\\/person\\\/cb29103654715f4813054eae4c7d0c00\",\"name\":\"Richard N Williams\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/df82c4261422c11b3b0595e055bd95cb0e9216db703ece063245ab380af5f8f2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/df82c4261422c11b3b0595e055bd95cb0e9216db703ece063245ab380af5f8f2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/df82c4261422c11b3b0595e055bd95cb0e9216db703ece063245ab380af5f8f2?s=96&d=mm&r=g\",\"caption\":\"Richard N Williams\"},\"description\":\"Richard N Williams is a writer and journalist based in Birmingham, UK. 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