{"id":1092,"date":"2011-06-17T18:47:09","date_gmt":"2011-06-17T18:47:09","guid":{"rendered":"https:\/\/www.armagard.co.uk\/news\/?p=1092"},"modified":"2020-03-03T16:07:29","modified_gmt":"2020-03-03T16:07:29","slug":"outdoor-digital-signage-and-sexual-imagery","status":"publish","type":"post","link":"https:\/\/www.armagard.co.uk\/news\/outdoor-digital-signage-and-sexual-imagery\/","title":{"rendered":"Outdoor Digital Signage and Sexual Imagery"},"content":{"rendered":"<p>British outdoor advertisers, including <a href=\"https:\/\/www.armagard.co.uk\/outdoor-digital-signage\/outdoor-digital-signage.html\">outdoor digital signage<\/a> users, have been asked to avoid placing advertisements with sexual imagery, in a long running debate about the appropriate nature of advertising content that can be viewed by children.<\/p>\n<p>Following a report by prepared by the Mother\u2019s Union, entitled, \u2018Independent Review of the Commercialisation and Sexualisation of Childhood,\u2019 outdoor advertisers have been asked to pay particular attention to signs placed in the vicinity of schools and other places children may have prolonged exposure to them.<\/p>\n<p>Reg Bailey, compiler of the report said: \u201cA significant minority of parents feel negative effects from some images displayed, including advertising, in the public space. Unlike advertisements on television or radio, there is no option to \u2018switch off\u2019 on-street advertisements; there is no choice but to be exposed to them on, for example, billboards, bus shelters and public transport.\u201d<\/p>\n<p>The Outdoor Media Centre, the trade body for out of home advertising, says it gives a \u201ccautious\u201d welcome to the report; however they point out that few parents (10%) found advertising on the street or on public transport inappropriate in promoting to children.<\/p>\n<p>\u201cAdvertising on billboards, street furniture and public transport happens in a very public space and advertisers understand that,\u201d said Outdoor Media Centre chief executive Mike Baker. \u201cThere will always be the odd advertiser who wants to push the boundaries.\u00a0 But the vast majority of outdoor advertisers and the wider industry (media specialists, communications planners, creative etc) have been very responsible in their approach to targeting children.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>British outdoor advertisers, including outdoor digital signage users, have been asked to avoid placing advertisements with sexual imagery, in a long running debate about the appropriate nature of advertising content that can be viewed by children. Following a report by prepared by the Mother\u2019s Union, entitled, \u2018Independent Review of the Commercialisation and Sexualisation of Childhood,\u2019 [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,235,128,226],"tags":[501],"class_list":["post-1092","post","type-post","status-publish","format-standard","hentry","category-digital-signage","category-out-of-home-advertising","category-outdoor-advertising","category-outdoor-content","tag-outdoor-digital-signage"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Outdoor Digital Signage and Sexual Imagery - Armagard UK<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.armagard.co.uk\/news\/outdoor-digital-signage-and-sexual-imagery\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Outdoor Digital Signage and Sexual Imagery - Armagard UK\" \/>\n<meta property=\"og:description\" content=\"British outdoor advertisers, including outdoor digital signage users, have been asked to avoid placing advertisements with sexual imagery, in a long running debate about the appropriate nature of advertising content that can be viewed by children. 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