{"id":1030,"date":"2011-05-27T20:00:13","date_gmt":"2011-05-27T20:00:13","guid":{"rendered":"https:\/\/www.armagard.co.uk\/news\/?p=1030"},"modified":"2018-05-14T11:10:36","modified_gmt":"2018-05-14T11:10:36","slug":"tools-for-retailers-lcd-ad-players","status":"publish","type":"post","link":"https:\/\/www.armagard.co.uk\/news\/tools-for-retailers-lcd-ad-players\/","title":{"rendered":"Tools for Retailers &#8211; LCD Ad Players"},"content":{"rendered":"<p>Most people will be aware of advertising screens, often seen around shopping malls, airports, gas stations, pharmacies and in other retail locations. Commonly referred to (mainly by the industry involved although not its customers) as digital signage, these screens are rapidly replacing static posters and advertisements traditionally used for out of home advertising.<\/p>\n<p>The <a href=\"https:\/\/www.armagard.co.uk\/digital-signage\/\">digital signage<\/a> displays vary in size, shape and complexity, but essentially they all boil down to a basic concept: an LCD screen (or plasma) that plays advertising, promotions, branding or marketing content.<\/p>\n<p><strong>Benefits of an LCD Ad Player<\/strong><\/p>\n<p>Understanding the benefits of using a screen for retail promotion is dependent on what you want to achieve with it. Some retailers use <a href=\"https:\/\/www.armagard.co.uk\/digital-signage\/lcd-digital-signage.html\">LCD ad players<\/a> to draw customers into a store, the bright, vivid and moving imagery often more effective than static signs and printed posters (although as with any advertising, WHAT you play will make a big difference).<\/p>\n<p>For chain stores, a common problem with static signage and printed posters is ensuring all campaigns and adverts remain consistent, some stores, due to delivery or staffing problems may take several days to fit their store with the relevant media, but with an LCD ad player this problem is eliminated as content can be uploaded centrally and remotely, and in real time.<\/p>\n<p>Furthermore, unlike static imagery, with an <a href=\"https:\/\/www.armagard.co.uk\/digital-signage\/lcd-advertising-display.html\">LCD ad player<\/a>, content can be changed to meet specific needs throughout the day; coffee shops, cafes, diners and restaurants can promote breakfast menus in the morning then change to lunch promotions in the afternoon, for example.<\/p>\n<p>Another reason many retailers look to an <a href=\"https:\/\/www.armagard.co.uk\/digital-signage\/lcd-advertising-display.html\">LCD advertisings screen<\/a> is aesthetics. Even the most elegantly designed print poster loses out on looks when it comes to a modern LCD ad player. And with such a variety of shapes and sizes, from digital posters, floor-standing ad players, totems and kiosks, retailers can find something that suits both their image and size\/space needs.<\/p>\n<p>Cost savings can also be made with advertising screens, particularly for chain stores, despite the initial costs of hardware and content creation, as over time, when you consider the savings in print costs, logistics and man-hours, savings can soon amount to a significant amount.<\/p>\n<figure id=\"attachment_1031\" aria-describedby=\"caption-attachment-1031\" style=\"width: 166px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1031\" title=\"IMG_8273 - 2\" src=\"https:\/\/www.armagard.co.uk\/news\/wp-content\/uploads\/2011\/05\/IMG_8273-2-166x300.jpg\" alt=\"\" width=\"166\" height=\"300\" \/><figcaption id=\"caption-attachment-1031\" class=\"wp-caption-text\">LCD Ad Player<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Most people will be aware of advertising screens, often seen around shopping malls, airports, gas stations, pharmacies and in other retail locations. Commonly referred to (mainly by the industry involved although not its customers) as digital signage, these screens are rapidly replacing static posters and advertisements traditionally used for out of home advertising. The digital [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[156,7,235,128],"tags":[243,244],"class_list":["post-1030","post","type-post","status-publish","format-standard","hentry","category-digital-poster","category-digital-signage","category-out-of-home-advertising","category-outdoor-advertising","tag-lcd-ad-player","tag-lcd-advertising-player"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tools for Retailers - LCD Ad Players - Armagard UK<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.armagard.co.uk\/news\/tools-for-retailers-lcd-ad-players\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tools for Retailers - LCD Ad Players - Armagard UK\" \/>\n<meta property=\"og:description\" content=\"Most people will be aware of advertising screens, often seen around shopping malls, airports, gas stations, pharmacies and in other retail locations. Commonly referred to (mainly by the industry involved although not its customers) as digital signage, these screens are rapidly replacing static posters and advertisements traditionally used for out of home advertising. The digital [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.armagard.co.uk\/news\/tools-for-retailers-lcd-ad-players\/\" \/>\n<meta property=\"og:site_name\" content=\"Armagard UK\" \/>\n<meta property=\"article:published_time\" content=\"2011-05-27T20:00:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-05-14T11:10:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.armagard.co.uk\/news\/wp-content\/uploads\/2011\/05\/IMG_8273-2-166x300.jpg\" \/>\n<meta name=\"author\" content=\"Richard N Williams\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@armagard\" \/>\n<meta name=\"twitter:site\" content=\"@armagard\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Richard N Williams\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/tools-for-retailers-lcd-ad-players\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/tools-for-retailers-lcd-ad-players\\\/\"},\"author\":{\"name\":\"Richard N Williams\",\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/#\\\/schema\\\/person\\\/cb29103654715f4813054eae4c7d0c00\"},\"headline\":\"Tools for Retailers &#8211; LCD Ad Players\",\"datePublished\":\"2011-05-27T20:00:13+00:00\",\"dateModified\":\"2018-05-14T11:10:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/tools-for-retailers-lcd-ad-players\\\/\"},\"wordCount\":382,\"image\":{\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/tools-for-retailers-lcd-ad-players\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/wp-content\\\/uploads\\\/2011\\\/05\\\/IMG_8273-2-166x300.jpg\",\"keywords\":[\"lcd ad player\",\"lcd advertising player\"],\"articleSection\":[\"digital poster\",\"digital signage\",\"out of home advertising\",\"outdoor advertising\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/tools-for-retailers-lcd-ad-players\\\/\",\"url\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/tools-for-retailers-lcd-ad-players\\\/\",\"name\":\"Tools for Retailers - LCD Ad Players - Armagard UK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/tools-for-retailers-lcd-ad-players\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/tools-for-retailers-lcd-ad-players\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/wp-content\\\/uploads\\\/2011\\\/05\\\/IMG_8273-2-166x300.jpg\",\"datePublished\":\"2011-05-27T20:00:13+00:00\",\"dateModified\":\"2018-05-14T11:10:36+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/#\\\/schema\\\/person\\\/cb29103654715f4813054eae4c7d0c00\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/tools-for-retailers-lcd-ad-players\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/tools-for-retailers-lcd-ad-players\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/tools-for-retailers-lcd-ad-players\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/wp-content\\\/uploads\\\/2011\\\/05\\\/IMG_8273-2.jpg\",\"contentUrl\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/wp-content\\\/uploads\\\/2011\\\/05\\\/IMG_8273-2.jpg\",\"width\":\"385\",\"height\":\"692\",\"caption\":\"LCD Ad Player\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/tools-for-retailers-lcd-ad-players\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tools for Retailers &#8211; LCD Ad Players\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/#website\",\"url\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/\",\"name\":\"Armagard UK\",\"description\":\"Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/#\\\/schema\\\/person\\\/cb29103654715f4813054eae4c7d0c00\",\"name\":\"Richard N Williams\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/df82c4261422c11b3b0595e055bd95cb0e9216db703ece063245ab380af5f8f2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/df82c4261422c11b3b0595e055bd95cb0e9216db703ece063245ab380af5f8f2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/df82c4261422c11b3b0595e055bd95cb0e9216db703ece063245ab380af5f8f2?s=96&d=mm&r=g\",\"caption\":\"Richard N Williams\"},\"description\":\"Richard N Williams is a writer and journalist based in Birmingham, UK. He has many years of experience writing about all aspects of the internet and digital technology. He is the author of several technology related books and his articles have appeared in various publications, trade magazines and online journals.\",\"url\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/author\\\/richardnwilliams\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tools for Retailers - LCD Ad Players - Armagard UK","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.armagard.co.uk\/news\/tools-for-retailers-lcd-ad-players\/","og_locale":"en_GB","og_type":"article","og_title":"Tools for Retailers - LCD Ad Players - Armagard UK","og_description":"Most people will be aware of advertising screens, often seen around shopping malls, airports, gas stations, pharmacies and in other retail locations. Commonly referred to (mainly by the industry involved although not its customers) as digital signage, these screens are rapidly replacing static posters and advertisements traditionally used for out of home advertising. The digital [&hellip;]","og_url":"https:\/\/www.armagard.co.uk\/news\/tools-for-retailers-lcd-ad-players\/","og_site_name":"Armagard UK","article_published_time":"2011-05-27T20:00:13+00:00","article_modified_time":"2018-05-14T11:10:36+00:00","og_image":[{"url":"https:\/\/www.armagard.co.uk\/news\/wp-content\/uploads\/2011\/05\/IMG_8273-2-166x300.jpg","type":"","width":"","height":""}],"author":"Richard N Williams","twitter_card":"summary_large_image","twitter_creator":"@armagard","twitter_site":"@armagard","twitter_misc":{"Written by":"Richard N Williams","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.armagard.co.uk\/news\/tools-for-retailers-lcd-ad-players\/#article","isPartOf":{"@id":"https:\/\/www.armagard.co.uk\/news\/tools-for-retailers-lcd-ad-players\/"},"author":{"name":"Richard N Williams","@id":"https:\/\/www.armagard.co.uk\/news\/#\/schema\/person\/cb29103654715f4813054eae4c7d0c00"},"headline":"Tools for Retailers &#8211; LCD Ad Players","datePublished":"2011-05-27T20:00:13+00:00","dateModified":"2018-05-14T11:10:36+00:00","mainEntityOfPage":{"@id":"https:\/\/www.armagard.co.uk\/news\/tools-for-retailers-lcd-ad-players\/"},"wordCount":382,"image":{"@id":"https:\/\/www.armagard.co.uk\/news\/tools-for-retailers-lcd-ad-players\/#primaryimage"},"thumbnailUrl":"https:\/\/www.armagard.co.uk\/news\/wp-content\/uploads\/2011\/05\/IMG_8273-2-166x300.jpg","keywords":["lcd ad player","lcd advertising player"],"articleSection":["digital poster","digital signage","out of home advertising","outdoor advertising"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.armagard.co.uk\/news\/tools-for-retailers-lcd-ad-players\/","url":"https:\/\/www.armagard.co.uk\/news\/tools-for-retailers-lcd-ad-players\/","name":"Tools for Retailers - LCD Ad Players - Armagard UK","isPartOf":{"@id":"https:\/\/www.armagard.co.uk\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.armagard.co.uk\/news\/tools-for-retailers-lcd-ad-players\/#primaryimage"},"image":{"@id":"https:\/\/www.armagard.co.uk\/news\/tools-for-retailers-lcd-ad-players\/#primaryimage"},"thumbnailUrl":"https:\/\/www.armagard.co.uk\/news\/wp-content\/uploads\/2011\/05\/IMG_8273-2-166x300.jpg","datePublished":"2011-05-27T20:00:13+00:00","dateModified":"2018-05-14T11:10:36+00:00","author":{"@id":"https:\/\/www.armagard.co.uk\/news\/#\/schema\/person\/cb29103654715f4813054eae4c7d0c00"},"breadcrumb":{"@id":"https:\/\/www.armagard.co.uk\/news\/tools-for-retailers-lcd-ad-players\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.armagard.co.uk\/news\/tools-for-retailers-lcd-ad-players\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.armagard.co.uk\/news\/tools-for-retailers-lcd-ad-players\/#primaryimage","url":"https:\/\/www.armagard.co.uk\/news\/wp-content\/uploads\/2011\/05\/IMG_8273-2.jpg","contentUrl":"https:\/\/www.armagard.co.uk\/news\/wp-content\/uploads\/2011\/05\/IMG_8273-2.jpg","width":"385","height":"692","caption":"LCD Ad Player"},{"@type":"BreadcrumbList","@id":"https:\/\/www.armagard.co.uk\/news\/tools-for-retailers-lcd-ad-players\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.armagard.co.uk\/news\/"},{"@type":"ListItem","position":2,"name":"Tools for Retailers &#8211; LCD Ad Players"}]},{"@type":"WebSite","@id":"https:\/\/www.armagard.co.uk\/news\/#website","url":"https:\/\/www.armagard.co.uk\/news\/","name":"Armagard UK","description":"Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.armagard.co.uk\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.armagard.co.uk\/news\/#\/schema\/person\/cb29103654715f4813054eae4c7d0c00","name":"Richard N Williams","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/df82c4261422c11b3b0595e055bd95cb0e9216db703ece063245ab380af5f8f2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/df82c4261422c11b3b0595e055bd95cb0e9216db703ece063245ab380af5f8f2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/df82c4261422c11b3b0595e055bd95cb0e9216db703ece063245ab380af5f8f2?s=96&d=mm&r=g","caption":"Richard N Williams"},"description":"Richard N Williams is a writer and journalist based in Birmingham, UK. He has many years of experience writing about all aspects of the internet and digital technology. He is the author of several technology related books and his articles have appeared in various publications, trade magazines and online journals.","url":"https:\/\/www.armagard.co.uk\/news\/author\/richardnwilliams\/"}]}},"_links":{"self":[{"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/posts\/1030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/comments?post=1030"}],"version-history":[{"count":1,"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/posts\/1030\/revisions"}],"predecessor-version":[{"id":3695,"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/posts\/1030\/revisions\/3695"}],"wp:attachment":[{"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/media?parent=1030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/categories?post=1030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.armagard.co.uk\/news\/wp-json\/wp\/v2\/tags?post=1030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}